Reservation Buying Type Replaces Reach and Frequency
Jon Loomer
OCTOBER 9, 2023
In this post, we’ll cover the basic impact of this change and an overview of how the Reservation buying type works. This is due to a fixed CPM, so that you know what you will pay. Fixed CPM means that you know what the cost will be. Meta provides estimates for Budget, Estimated Audience Size, CPM, and Frequency.
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