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TikTok Analytics Defined for Brands and Marketers

Ignite Social Media

It’s no secret that TikTok has become a powerhouse social media network, but for brands and marketers using the app for their businesses it’s important to understand what TikTok analytics are accessible, and more importantly, what each metric means. Videos Your Followers Watched: Overview of content that is most popular with your followers.

Analytics 154
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Quality Traffic Test #2: The Impact of Meta Ads Placement

Jon Loomer

So let’s discuss what I did and found out… Overview of Test #1 Before we get to the second test, a quick refresher is in order. CPM is at least 2X higher across the board. One crazy thing is that CPC is the same for Landing Page View and Quality Visitor optimization. A few observations… 1.

Eventful 197
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12 Facebook video metrics brands need to benchmark right now

Sprout Social

These are all great questions to ask when you’re using videos for your Facebook marketing strategy. And they inform how you should tailor your messaging and marketing approach. This gives you an overview of how much engagement your ads received. Ad cost (CPM, CPE, CPC, CPCon). Did they even watch it until the end?

Metrics 127
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How to Get Started with LinkedIn Ads

Sprout Social

The platform has also a hub of activity for marketers looking to land talent, build authority and signal themselves as the go-to pro within their niches. LinkedIn offers marketers a variety of options to put themselves out there, each with their own unique best practices. Next, we’ll delve into the actual LinkedIn advertising platform.

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Facebook Marketing: Now Available! | Justin Levy

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Facebook Marketing: Now Available! I’m proud to announce that my first book, Facebook Marketing: Designing Your Next Marketing Campaign (affiliate link), is now available for purchase.

Facebook 259
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13 Inspiring Real Estate Facebook Ads Examples [2023]

Hootsuite

These Facebook ads are the “bread n’ butter” of real estate social marketing. Offer a free home valuation First-time and experienced sellers both know the market is always changing. Source: Home Sale Hardy on Facebook Why it works: The old marketing expression — “People buy from people they know, like, and trust” — is still true.

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Content Types and When to Use Them

Ignite Social Media

Measurement Overview. If the ads are promoted, consider looking at the cost per engagement (CPE), cost per impression (CPM), and cost per click (CPC) depending on which measure fits best with your post objective. These posts work well for showing related items like a line of spring dresses or a collection of home-ware items.

Types 134