article thumbnail

12 Facebook video metrics brands need to benchmark right now

Sprout Social

Ever wondered if people loved watching your Facebook videos? How many of them skipped your Story videos? These are all great questions to ask when you’re using videos for your Facebook marketing strategy. And your Facebook video metrics can give you the answers you need. How to find Facebook video metrics.

Metrics 131
article thumbnail

What in the World … ! Surprising Facts About Reddit Ads

agora pulse

The first will show up in the right-hand sidebar, which includes Google Display Network-styled large images or videos that are clearly advertisements. Ads in feeds. The second ad type will appear in feeds. Both allow you to feature large images and videos to attract user attention. CPC while Instagram cost $1.33.

Reddit 115
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

TikTok Analytics Defined for Brands and Marketers

Ignite Social Media

Being successful on TikTok is a lot more work than trying to make trendy, viral videos or launch catchy hashtag challenges, it starts with a strategy that includes a meaningful measurement plan. View Views: Overall account video views. Videos Your Followers Watched: Overview of content that is most popular with your followers.

Analytics 154
article thumbnail

Last Minute Additions to Your 2018 Social Media Strategy

Ignite Social Media

A few last-minute additions for your 2018 strategy are to include more video, use Pinterest for Search, activate micro-influencers and determine a role for Messenger. More Video. If you thought 2017 was the year of video, think again. Video will continue to grow in importance in 2018. Use Pinterest for Search.

Strategy 133
article thumbnail

15 Facebook stats every marketer should know for 2019

Sprout Social

Facebook video stats. This includes ads across Facebook Stories, Instagram feed, Instagram Stories and Messenger. According to Wordstream , the average cost per click (CPC) for a Facebook ad is $1.72. If the CPC is too high for you, consider other types of ads, such as paying instead for impressions. Facebook video stats.

CPC 111
article thumbnail

Experiment: We Spent $345 on Spark Ads on TikTok. Here’s What Happened

Hootsuite

These were only added to the TikTok Ad Manager in June 2021, and allow brands to promote organic content in the feed— similar to the Boost Post option for Facebook. Our other ad objective was video views. Ad Campaign 1: Video Views. While they both performed pretty well, our Video Views campaign had an edge.

article thumbnail

Always up-to-date list of Facebook ad sizes & specs

Sprout Social

Facebook Feed ads. Facebook in-stream video ads. Last Updated: March 5, 2019 Whether it’s a brand promotion, video, news update or even a meme, visual content rules. Facebook Feed ads. Every advertiser is fighting for space on a user’s Facebook Feed. Facebook Feed video ads. Video guidelines.

List 107