The 21 Best Sentiment Analysis Tools in 2020

That’s what sentiment analysis tools are for. In this blog, we’ll cover the basics of sentiment analysis tools, and why every company should use them. Then, we’ll give you a list of the top sentiment analysis tools on the market in 2020, including the pros and cons of each tool.

The Top 15 Hashtag Analytics Tools in 2021

Top Hashtag Analytics Tools for 2021 – Updated in December 2020. Hashtag tracking can make this process much easier, effective and it allows you to report your performance accurately – it’s basically a marketer’s dream. Hashtags and Their Significance.


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Twitter Analytics: Your Guide to Drive Traffic and Boost Sales [Updated in 2020]

Then, you can match up your content plans or campaigns from those time periods to determine what strategies worked best for your account—whether it was an influencer campaign, a hashtag campaign , . Was it a hashtag? Cost-per-result. Twitter Analytics Guide.

The Top 25 Social Media Analytics Tools [Updated for 2021]

Did you miss our previous article on the best Sentiment Analysis Tools? And if you ever want to know the demographics of your hashtag users or account interactors or followers, Keyhole shows you those as well — including the percentage of positive and negative sentiments of your followers.

Genuine Social Media Activism: A Guide for Going Beyond the Hashtag


Social media and activism have been inseparable since the 2010 Arab Spring demonstrations and since 2013, when the #BlackLivesMatter hashtag was used for the first time. In both events, social media and hashtags played an instrumental role in mobilizing the human rights movement offline.

The Top 25 Social Media Monitoring Tools [Updated for 2021]

Keyhole is a social media analytics solution allowing you to track hashtag (campaign) performance and monitor relevant conversations online. Also, you can monitor brand sentiment in real time, and find out who your audience (demographic) is and what topics they are interested in.

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The 7 Most Important Social Media Marketing Metrics

Brand mentions and sentiment. It also helps you know if you are using the right combination of hashtags or keywords in your posts. As this can help you understand brand awareness and sentiment.

The Top 16 Facebook Analytics Tools for Marketers

Thankfully, diverse costs and capabilities can make it easier to choose. For example, it quantifies sentiment and the influence of individual users. Along with mention volume and sentiment, the tool monitors what audience members are sharing to uncover popular topics.

10 social media reports to help showcase your expertise in 2021

Sprout Social

Instagram Outbound Hashtag Performance. While the Profile Performance Report provides a great overview of all networks, the Instagram Business Profiles Report provides network-specific insights for Instagram, such as Stories and hashtag performance. Cost per Engagement (CPE).

The ultimate social media listening guide for marketers

Sprout Social

Social media listening can be performed at a lower cost than traditional research methods while returning a potentially wider sample of individuals. With less cost and time to set up, you’ll free up more resources to take action on your findings. A brand analysis ranges from an overall company sentiment to a product-level sentiment. Another valuable source of information is the sentiment report. Result : brand sentiment, customer sentiment.

Navigating call-out culture: What to do when your brand is in the hot seat

Sprout Social

On the other hand, a brand misstep can be costly. Honestly, it’s hard to think the last time there wasn’t a trending hashtag to boycott a brand or public figure.

A look back: Examining the shifts in the COVID-19 conversation

Sprout Social

We noticed a 7% decrease in positive sentiment surrounding “end the lockdown” conversations once states began to relax their guidelines and the usage of the hashtag #StayHome increased by 21%. For brands and consumers alike, a return to normal is unlikely to occur any time soon.

What is Social Media Automation? (+ 7 Tools That Will Make it Easier)


If you’re spending more time fussing with hashtags or answering DMs than brainstorming new content ideas or planning your long term social media strategy, you could probably use a shortcut. Check and adjust hashtags (number and usage).

B2B Employee Advocacy Best Practices


By now you’re probably convinced that launching an employee advocacy program is one of the most cost-effective and ROI-positive things you can do for your B2B social media marketing. Brand Sentiment. Table of Contents. What is Employee Advocacy.

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Why Tech Companies Must Be Careful About Change

Convince & Convert

” Beyond the realm of Twitter, the story of platform’s minor makeover is being told and shared by major media players: At the same time, our Top Hashtags around the story show indicate both excitement and disappointment about the feature change, as many are asking for the stars/favorites to come back: Overall, Twitter’s decision to go from stars to hearts clearly generated a ton of buzz—BUT, this comes at the cost of unhappy Twitter users, for now at least.

Top 10 Data Analysis Tools for B2B Marketing


Analyzing your virtual mountains of data will help more successfully target potential leads with the ads most relevant to them, decreasing ad cost overall. Keyhole is a one-stop-shop for hashtag analytics across Twitter, Instagram, and Facebook.

Should Your Agency Use Emojis in Social Media? Really?

agora pulse

You save on translation costs, print, designs, and the need to localize the meaning for each region. Did You Know … If you hashtag an emoji on Insta, it will become a live link to see all other Instagram posts that have hashtagged that emoji. This makes the use of emojis highly valuable in gaging brand or product sentiment. “Charlotte, we’re a Fortune 500 institution,” the CEO of a large US corporation said.

10 Great Examples of How Brands are Leveraging Micro-Influencers

Social Media Strategies Summit

Here are just a few great reasons: Micro-influencers will often cost far less than macro-influencers (those with followings larger than 100,000). Weiss has let this sentiment be the guiding light for Glossier’s marketing since the company’s founding in 2015. Why it worked : Boxed made the most of their macro-influencers by getting them to engage their audience in the hashtag campaign. These days, influencer marketing is just about everywhere.

How to create a must-see social content strategy with trendspotting

Sprout Social

Part of trendspotting is the ability to do a sort of cost-benefit analysis to ensure that you’re spending your time on campaigns that’ll actually produce returns. Set up social listening for industry keywords and hashtags.

Trends 101

7 Signs That Your Social Media Influencer Relationship Is in Trouble

agora pulse

Customers are the backbone of any business, and their unhappiness can cost you your reputation as well as money. Keep on top of key hashtags on Twitter and remain in touch with follower sentiment. Are you seeing these red flags in your relationship with a social media influencer? It may be time to get some relationship help (or to say goodbye). Marketing trends are constantly changing. Among them, influencer marketing continues to grow and has had some massive successes.

7 Signs That Your Social Media Influencer Relationship Is in Trouble

agora pulse

Customers are the backbone of any business, and their unhappiness can cost you your reputation as well as money. Keep on top of key hashtags on Twitter and remain in touch with follower sentiment. Marketing trends are constantly changing. Among them, influencer marketing continues to grow and has had some massive successes. But there have also been failures. Customers are becoming increasingly tired of #ad after #ad, and it’s not easy to find a strategy that works.

5 Social Media Strategy Questions Every CMO Needs to Answer in 2021


Marketers have long turned to social listening to monitor keywords, track sentiment , and find opportunities to insert their brands into trending conversations. Social media hit historical highs in the CMO budget this year.

Get Your Social Media Inbox To Zero

The Social Media Hat

Clearly Yogi wasn't talking about social media or social media tools, but I think it's the right sentiment nonetheless. The Monitoring tab includes any media (photos or video) from your hashtag or location searches. And of course you can disable these searches, as well as add others for hashtags and other words you want to monitor. In other words, enter any hashtag or location you want in your list, and AgoraPulse will always tell you when someone has created a new post.

How to do keyword research for SEO and beyond

Sprout Social

3: It helps you measure brand sentiment. These search results can give you a general idea about people’s sentiment toward your brand. When conducting keyword research for PPC campaigns, you will need to consider the sections such as cost and CPC. You might notice that keywords with a high amount of clicks and impressions also cost a lot more. The Trends Report further narrows down the trending topics and hashtags relevant to your brand, competitors and industry.

Social Media in Government: Benefits, Challenges, and How it’s Used


Once you have a few phrases you think are strong, you can make social media posts containing each of the slogans as a phrase or hashtag. Social media can dramatically cut those costs. Social media in government is a game changer.

7 Instagram Influencer Marketing Tips for the Holiday Season


Unfortunately, there’s no one-size-fits-all answer to calculate the cost of influencer marketing. Wondering how much it costs to run an influencer marketing campaign? Ellenor shows off how she decorated the Cava bottle for her friend, giving her gift a personal and sentimental touch. Make sure to include campaign hashtags, inspiration from past campaigns, or anything else you think would help them create content that will align with your brand.

10 Tools to Help You Run a Highly Successful Influencer Marketing Program

Social Media Strategies Summit

This sentiment extends to the influencers that consumers follow and engage with on social media. Thanks to increased demand, influencer partnership costs are skyrocketing, and there is often little guarantee of a return on brand investments. Hashtag & influencer insights. Pricing : No cost to get started. Mailshake is an easy to use, low-cost, solution that is ideal for managing cold-email outreach.

What Do Social Media Management Tools Really Need? 23 Experts Tell Us

agora pulse

It would be great to be able to measure sentiment of tweets. . With an à la carte menu of social networking features and add-ons, I could assemble exactly the tool that I need, at a reasonable cost, and eliminate a lot of overlap and complexity that comes from having to use multiple tools. Ashley Faulkes, as an Instagram user, has a big need for a more in-depth analysis for hashtags, users’ responses, best followers and much more.

22 Expert Guides and Reviews of 200+ Social Media Tools

Webbiquity SMM

Frequent best-of honoree Ian Cleary lists five different areas you should be monitoring on social media (brand, competition, your prospects…) then serves up concise but useful reviews of more than two dozen free and fee-based tools (with pricing), including Talkwalker, Trendspottr , and Trackur (“a social media monitoring tool that provides executive reporting, sentiment analysis and influence scoring.

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Building a Powerful Brand Ambassador Program Featuring Sylvia Choi of Yakima Racks


I think if you know what your baselines are, you can tell what the sentiment is. Don’t forget to share the image/video with us, or tag us and use one of our hashtags #yakimaracks. Really, it’s in your best interest to do it, and it can be relatively cost-effective.

Think big, shop small: How to rev up your small business holiday marketing strategy

Sprout Social

The top five most frequently used hashtags in conversations about small businesses were: #ShopLocal – used in 130,314 Tweets. In the listening topic, we found that 855 people Tweeted a version of the message, “It costs $0.00 It costs 0.00$ to rt and support a small business.

45 Marketing Tools to Consider for 2017

Razor Social

Other useful features include sentiment monitoring and trending topics analytics, mobile app analytics, event tracking, and much more. Sentiment analysis is also available, so you can filter by positive, negative or neutral mentions. It allows you to monitor and interact with a conversation filtered by a hashtag. There is also a neat functionality called FavePages that displays all your favorite tweets and categorizes them by date and hashtag.

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How to build your social media marketing strategy for 2019

Sprout Social

Digging through your social channels is nearly impossible without monitoring or listening to specific keywords, phrases or hashtags. Taking the time to audit your social channels can help keep the cost of labor, ads and creatives down. Hashtag performance. What were your most used hashtags on your own side? Which hashtags were most associated with your brand? Or what hashtags created the most engagement? Sentiment.

11 of the Best Social Media Analytics Tools (Free and Paid)


Key benefits : Analyze brand sentiment and customer demographics in real time. It analyzes your earned social mentions so you can measure social sentiment. Trends: A report on the conversations and accounts influencing a specific topic or hashtag, including mentions per hour or minute.

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

Leads from inbound marketing cost on average 61% less ($135 vs. $346) than outbound marketing leads. number of followers and fans) and social media-driven website traffic, but only about half measure share of voice and sentiment. Inbound marketing leads cost on average 62% less than outbound-generated leads, and the “big three” inbound channels—blogs, social media and SEO—all cost less on average than any outbound channel.

How to efficiently set up your content planning for 2019

Sprout Social

Sentiment (if those are branded searches ). Hiking cost. Sprout Social Hashtag Calendar : List of popular hashtags for every week of the year (which can be re-purposed for 2019!). Animatron Social Media Calendar : This one also lets you create a social media video for each day in the calendar: Action item: All of these special days and months have their own hashtags, so make sure to include those in your roadmap.

Are You Listening? The 20 Best Social Media Monitoring Tools

Buffer Social

To “listen”, businesses use social media monitoring tools to collect social mentions and track keywords, hashtags, and URLs that they are interested in. To make it easier for you to compare the tools, I’ve created a spreadsheet with the following information of each social media monitoring tool : How much do the plans cost? With Hootsuite, you can set up unlimited streams of social media content based on your mentions, selected keywords, hashtags, or locations.

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The Ultimate List of Social Media Definitions You Need to Know


Captions can include text, hashtags, @ mentions, and emojis. Chat” can also be used to mean a moderated public conversation on social media, organized around a hashtag. Comments can include text, hashtags, @ mentions, and emojis. Cost per click (CPC). Hashtag.

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How to Be Great at Social Media for Financial Services

agora pulse

You violate Facebook policies at your own peril, and doing so may even cost your brand some growth and engagement. A whopping 97% of branded Instagram posts by micro influencers cost under $500; macro influencers require $75,000 per post on average. Remember, traders, investors and buyers follow hashtags on Twitter. Trending finance hashtags include: #NYSE – The New York Stock Exchange. Use branded hashtags to give your contests some extra visibility.

Social Pros 13 – Ryon Harms, Farmers Insurance

Convince & Convert

” JD’s premise was that lots of local companies have rushed into Facebook, created Facebook pages, because of course it’s low cost or no cost at least from an out of pocket perspective. There’s very little correlation between how a GOP candidate seems to perform in terms of mentions and sentiment with the number of people that actually walk to the polls and flip the switch or fill in the bubble.