Jon Loomer

SEPTEMBER 18, 2023

The classic example is in your mobile Facebook news feed. The feeds are generally seen as the most desirable real estate for our ads. In-Stream Ads for Videos and Reels. This includes Facebook in-stream videos, Ads on Facebook Reels, and Ads on Instagram Reels. In the other case, your video ad would appear as a Reel.

Feed 174

Feed Feedly Real Estate Instagram 174

Jon Loomer

JANUARY 11, 2018

A major change is being made to the news feed that will favor people and negatively impact the visibility of page content. But… “…passively reading articles or watching videos — even if they’re entertaining or informative — may not be as good.” That’s how freaking convoluted this is.

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Feed Feedly News Engagement 158

Jon Loomer

FEBRUARY 3, 2017

For some marketers, Facebook’s constant tweaking of the News Feed algorithm — which determines what users see and don’t see in their feed — is a source of frustration. Whether it’s click bait or fake news, Facebook wants to limit how much of this content gets visibility in the news feed.

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Authentication Feed Feedly News 60

Jon Loomer

OCTOBER 26, 2017

If you’re a brand or marketer, you’ve undoubtedly heard about the Facebook Explore Feed. Let’s take a closer look at what we know and don’t know about the Facebook Explore Feed and how it may impact you… Facebook Explore Feed: The Launch. This is the Explore Feed that about 99% of us have.

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Feed Feedly Facebook News 167

Hootsuite

MAY 18, 2023

Looking to make a splash with short-form video content? Short-form video is all the rage right now, with GWI reporting almost half of all internet usage is devoted to watching video content. But, with so many people jumping on the short-form video ship, standing out is more important than ever. What is short-form video?

Video 112

Video HootSuite How To UGC 112

Jon Loomer

FEBRUARY 19, 2024

The problem was that advertisers were so focused on the low action rate of sidebar ads — and negative perceptions about how they thought it performed — that they completely ignored the low cost to reach people. The result was a solid Cost Per Action. But advertisers removed it and focused entirely on news feed placements.

Advertising 153

Advertising Conversation Cost Video 153

agora pulse

MARCH 12, 2019

As more people use video on LinkedIn , you need to work harder to get your video to stand out. I’ve collated some top tools for LinkedIn video that will put a shine on your videos and help them get noticed. LinkedIn Video: Creation Tools. The daddy of all iPhone apps for video is Filmic Pro. Quick tips.

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LinkedIn Video Tools Apple 156

Ignite Social Media

APRIL 15, 2024

Watch the video below. If you’d rather read a summary, we’ve provided one just after the video embed below. They also track metrics like cost per mill, cost per click, and orders placed, as well as conversion rates, to paint a complete picture of the effectiveness of their influencer program.

Influencer 101

Influencer Retail Marketing Discount 101

Jon Loomer

JANUARY 22, 2024

Additionally, that tighter audience can drive up frequency, creative fatigue, and ad costs. The algorithm will do everything it can to get you those clicks at the lowest cost. Because if we did, the algorithm could actually benefit us by helping to find lower cost (and hopefully higher quality) actions.

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Embedding Eventful Cost Issues 163

Jon Loomer

FEBRUARY 14, 2024

The best ad keeps your costs down. But the cost to run ads there was insanely low, which meant that the conversion rate was a secondary concern. So, they stick with the feed placements and drive up costs. I published at least one video every day of 2023 and so far in 2024. But the best ad wins the auction.

Advertising 176

Advertising Metrics Cost Sentiment 176

Webbiquity SMM

FEBRUARY 16, 2021

Moreover, 65% of people are visual learners, which means having a cohesive Instagram feed is a potentially powerful way to grab the attention of your target audience and spark interest in your business. Second, you can make short-lived Instagram Stories that create a sense of urgency without clogging the main feed up with content.

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B2B Examples Company Instagram 259

Keyhole.co

JANUARY 20, 2024

Facebook marketing is a cost-effective way for a small business to reach a big audience on a minimal budget. A Facebook community is a powerful tool for user-generator content, because it’s full of real people uploading real comments, videos, and pictures. One-third sharing: Sharing content from others helps your feed seem less spammy.

Small Business 100

Small Business Engagement Strategy Facebook 100

Jon Loomer

OCTOBER 10, 2022

If you’ve been creating videos for Facebook and Instagram Reels, you can increase your reach with ads. And if you get increased engagement, that often leads to lower CPM costs in ad spend. Reels are short-form videos (up to 60 seconds on Facebook and 90 seconds on Instagram) that are typically recorded from a phone.

Instagram 199

Instagram Facebook CPM Feed 199

Sprout Social

JANUARY 6, 2021

If there’s one thing staying at home has revealed to us it’s that we watch a ton of video content. YouTube reports one billion hours of video are watched every day and research estimates social video ad spend will grow 44% from 2019 to reach $14.89 Build brand awareness and put a stake in the ground with video content.

Video 132

Video Social Media Wireless Marketing 132

Socialmedia.biz

JANUARY 14, 2020

According to a recent Buffer research , out of the 7 posts that brands share on their dedicated Facebook page every week, 80% links to external landing pages, 19% are images and less than 1% are native videos. With videos driving 135% more organic traffic than static or text-based images, it comes as no surprise that an estimated 2.27

Mobile 90

Mobile Engagement Organization Video 90

Ignite Social Media

FEBRUARY 14, 2017

When you think of live video, Facebook may be the first platform that comes to mind. Twitter, Instagram, Periscope, and now even YouTube are all getting in on the live video feature. Keep this in mind when you’re comparing production costs and overall messaging. Will your live video be seen after your broadcast is over?

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Comparison Platform Video Social Media 121

agora pulse

AUGUST 31, 2017

Let’s face it, creating video content for social media can be unrewarding. It’s time-consuming to make, particularly long form video. Even something seemingly off the cuff like live video takes time to prep. You can extend the life of your video by adding some repurposing magic. Don’t despair.

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Video Content Film Instagram 155

Hootsuite

JANUARY 11, 2023

Good news: There are plenty of places to find cheap or free TikTok templates that can help you reduce the stress (and cost) of creating video content. A TikTok template is a pre-made video model that others can use as a starting point to create their own engaging and entertaining content. Cost : Free! Cost : Free!

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Template Templates Vimeo Cost 102

Ignite Social Media

JUNE 3, 2021

Being successful on TikTok is a lot more work than trying to make trendy, viral videos or launch catchy hashtag challenges, it starts with a strategy that includes a meaningful measurement plan. View Views: Overall account video views. Videos Your Followers Watched: Overview of content that is most popular with your followers.

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Analytics Brands CPA Overview 154

Jon Loomer

JUNE 14, 2023

The beneficiary and payer information will not appear directly on the ad or in the feed. Delivery Meta says that the inclusion of beneficiary and payer will have no impact on the delivery, costs, feature accessibility, or review process related to your ads. Watch Video I recorded a video about this, too.

Library 161

Library Advertising Cost Small Business 161

Jon Loomer

AUGUST 28, 2023

The eligible placements as of this moment: Instagram Feed Instagram Explore Instagram Explore Home Instagram Stories Instagram Reels Ads on Instagram Reels Instagram Search Results When you create your ad, you will only be able to provide media and primary text (no link). Maybe they should follow for videos on a specific topic?

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Campaign Conversation Instagram Metrics 147

Sprout Social

AUGUST 3, 2022

There are six main types of YouTube ads that your brand might consider running on the video platform. This means you’ll want to really pull a viewer in during those first five seconds to get them to watch the remainder of your ad before skipping to their actual video. In-feed video ads. Create your video ad.

YouTube 111

YouTube Advertising CPA Cost 111

Later

SEPTEMBER 28, 2020

Video on social media is proving to be the most powerful business asset for gaining new followers, growing your brand, and driving sales. a video-first offering can be. But why is video content so important for brands? And in this new world of social media, video content reigns supreme. View this post on Instagram.

Video 100

Video Social Media Brands Instagram 100

Ignite Social Media

APRIL 2, 2020

TikTok is a bite-sized social video platform that allows users to create, share, and edit videos with built-in tools the make it easy for anyone to add music, implement special effects, and join in on the latest trends. Improperly formatted video — Be sure your content adheres to the 9:16 vertical format on TikTok!

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Marketing Authentication Trends Feed 217

Jon Loomer

MAY 16, 2023

Sometimes, I’d only run ads on news feed. The difference now is that the algorithm’s sole focus is getting you the most results possible at the lowest cost. But, one reason this was so effective was that ad costs were low. Watch Video I recorded a video about this, too. Update your assumptions.

Advertising 177

Advertising Cost Strategy Conversation 177

agora pulse

AUGUST 8, 2017

Facebook is testing a new feature – video covers for Facebook pages. Facebook is all about video these days. So it’s not surprising that Facebook video covers have appeared. Facebook wants us to use video — a lot of video — and this is just one of the ways they are encouraging it.

Video 139

Video Facebook Real Estate Features 139

yMarketingMatters

OCTOBER 18, 2015

This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. Videos stand out on social media, giving customers a quick overview of a product without overwhelming them with text. Why the explosion of video content? It’s easier than ever to create a fun video at little to no cost.

Video 133

Video Marketing Vimeo YouTube 133

Hootsuite

NOVEMBER 14, 2023

Ever wonder how much your average cat video generates on YouTube? But YouTube does not pay per video view — instead, they pay per ad view. ” To understand how YouTube pay-per-view works, you first need to know the difference between video views and ad views. Video views: Video views are the amount of views your video gets.

YouTube 94

YouTube CPM Module Adsense 94

Sprout Social

APRIL 22, 2019

If you’re a regular Facebook user, you might have noticed a surge in the number of video ads on the platform. While businesses still use photo ads and carousel ads, they’re growing increasingly fond of the video advertising format. And there’s a good reason for that – people love watching videos. Source: Locowise.

Video 105

Video Facebook Study Mobile 105

Ignite Social Media

OCTOBER 30, 2023

In this video from Ignite Social Media, Paid Media Manager Victoria Rogers, Content Producer Parker Mitchell, and Senior Strategist Taylor Glymph discuss the new features of TikTok that will benefit brand engagement. For example, advertisers can now target users based on their engagement with specific creators, videos, hashtags, or topics.

Features 91

Features Brands Real Estate Hashtag 91

Jon Loomer

MARCH 17, 2021

Costs were also low. Cost per website click to promote tips was anywhere from $.01 But the most amazing was the webinar cost for webinar registrations at the end, offered to those who made it to the final tip. My cost per registration was just over $.02. Another issue is costs and competition. How it Worked.

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Cost Tips Campaign Engagement 206

Sprout Social

DECEMBER 15, 2021

What started as a fun video streaming app for Gen Zers has taken the marketing and advertising world by storm, completely changing the way brands create and share content. You may think that TikTok is all about challenges, pranks and dance videos. Avoid creating overly formal and scripted videos. Let’s get started.

How To 133

How To Hashtag Influencer UGC 133

Razor Social

OCTOBER 26, 2023

Create an auto translated video with Heygen Heygen is an AI based video creation tool where you can automatically create a video from text and have an Avator talk through your video. But one really useful feature they have launched is the ability to automatically translate a video to many languages. Not bad eh!!!

Tools 82

Tools Vimeo Marketing Feed 82

Sprout Social

NOVEMBER 21, 2022

And with consumer preferences leaning towards short-form video, the demand for agencies who specialize in TikTok marketing remains high. The #AySauce campaign resulted in 448,000 user videos and over 1.2 The agency collaborated with content creators @brookestyless and @georgieandzac to create DIY room transformation videos.

Case Study 114

Case Study Marketing Directory Retail 114

Jon Loomer

OCTOBER 13, 2021

Some people are more likely to click, others more likely to view a video, and still others more likely to convert. They only care about getting you the most of these desired actions for the lowest cost. Videos may hang up in a person’s news feed more than others. The “desired action” is key. Your Turn.

Facebook 204

Facebook Eventful Campaign Conversation 204

Hootsuite

MAY 24, 2022

These were only added to the TikTok Ad Manager in June 2021, and allow brands to promote organic content in the feed— similar to the Boost Post option for Facebook. Our other ad objective was video views. Ad Campaign 1: Video Views. While they both performed pretty well, our Video Views campaign had an edge.

HootSuite 97

HootSuite Campaign Metrics CPC 97

Hootsuite

MARCH 16, 2020

Continue reading to learn how to advertise on TikTok, find out how much TikTok ads cost, and see some examples of effective TikTok ads. . In-Feed Video : Ads appear in the native news feed of TikTok on the For You page. . The exception is the first: In-Feed Video ads. Do these stats sound appealing to you?

Advertising 141

Advertising Marketing Campaign Hashtag 141