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Is Social Media Worth it for You?

Techipedia: Tamar Weinberg

1: Opportunity Cost – Every time you spend a minute on social media is one minute you potentially lost revenue. This inherent cost needs to be included in any equations you make when allocating resources. The good thing about social media is that the opportunity cost tends to mostly be time.

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Twitter versus Plurk: Not Even in the Same League

Techipedia: Tamar Weinberg

The only similarity is a 140 character limit for posts — so Plurk is essentially a microblogging platform. Plurk: Real Nested Conversations Brought to the Microblogging Platform A few days ago, I noticed via Twitter search tool Summize that Aaron Brazell had been talking about me on his Twitter stream.

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A Brief Introduction to The New Community Rules: Marketing on the.

Techipedia: Tamar Weinberg

The only substantial cost for you is time. When should I use Digg ? Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca The best part? Access to these social media communities is free. We’re seeing an incredible paradigm shift from a paid model to a virtually free model.

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Social Media for Non-Profits: How One Small Charity Makes it Work

Techipedia: Tamar Weinberg

Since the organization’s mission relies on storytelling, Stacey says, “social media represented a way for us to share those stories with the broadest possible audience for the lowest possible cost.&# Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca

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Creating Passionate Customers: Brand Evangelism and What it Means.

Techipedia: Tamar Weinberg

Ultimately, there will be overhead “costs,&# such as monitoring your evangelists’ representation of your brand. Investing in a campaign that rewards your satisfied users to become your ambassadors is more cost effective than paying a sales agent with the added benefit that nobody likes a sales agent but we all love our friends.

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Apple Gets More Serious About Using Twitter, but Why it Doesn't Matter

Techipedia: Tamar Weinberg

If you don’t buy the extended warranty it costs you just to call and try to get help. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca Had many issues with my Apple Ipod and they seem to just have the attitude “You bought it, your headache.&#

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Building Trust: A Relationship is Not a Newsletter Opt-In

Techipedia: Tamar Weinberg

Your responsibility as a marketer is to understand that permission marketing might actually take work, but the other extreme is to choose an easy way out that will likely have a cost that may be hard (or impossible) to recover from. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca