Finally! Facebook Ads Reporting That Won’t Drive You Batty
agora pulse
FEBRUARY 4, 2020
Cost per 1,000 impressions (CPM): The amount you had to spend for every 1,000 ad views. Cost per click (CPC): The amount you had to spend for each click. Mobile app installs: The total number of people who installed your mobile app (applies to App Installs campaigns). Use Native Tools for In-Depth Reporting.
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