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Content Creation? Curation? Focus on Publishing Instead

Firebelly

But the one thing that we’ve both agreed on is the importance of publishing of our content, regardless of where it came from. Publishing is the overall approach of content and conversation. It’s more than just publishing a post to your blog, or uploading a video to YouTube. ” types of discussions.

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6 Rules of Thumb for Successful Brand Publishing

Waxing UnLyrical

The Internet has made brand publishing ubiquitous. In the words of Mark Ragan , CEO of Ragan Communications, “If we tell our stories the right way, we have the ability to become legitimate publishers in our own right.”. And in today’s hyper connected world, everyone’s a publisher. But how do they do this effectively?

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30 Proven Small Biz Content Marketing Tips

Writtent Blog

Writing guest posts for other blogs in your industry is an effective way to spread awareness of your brand to bigger audiences and can generate a lot of traffic to your website the day the post is published (and you can delegate this responsibility to employees). Publish traditional content online. Respond to comments on your content.

Tips 98
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The Content Convergence Dilemma: Where’s the Content Department?

Adam Cohen

That content can take many forms – user-generated, interactive, structured (data), marketing, conversational, and others. Who owns the publishing? Conversational content is managed across many organizations who touch social media functions – PR, marketing and customer service, for example. Who owns the maintenance?

Content 237
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From #HungertoHope on World Food Day

Waxing UnLyrical

If you can’t, help spread the word, and participate in the conversation as you can, e.g.: Twitter: official campaign handle @WldHungerRelief and official hashtag #hungertohope. You just read From #HungertoHope on World Food Day , originally posted on Waxing UnLyrical , published by Shonali Burke.

Flickr 251
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5 Strategies to Build a Network of Bloggers and Journalists

Waxing UnLyrical

For both public relations and search engine optimization, publishing content via other people’s sites is a critical part of their everyday duties. Image: SalFalko via Flickr, CC 2.0. Gatekeepers are the ones who control what is published on their site. Below are tips on how to build a network (and then maintain it!)

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The Guide To Social Media Marketing Automation

Webbiquity SMM

The landscape of social networks is constantly evolving: Google+ is going away , Tumblr and Flickr are changing , and Instagram is growing: the image-centric social site is highly popular among teens with over 72% of American teens using the social network. This isn’t a hard and fast rule. Post-automation.