Convince & Convert

APRIL 12, 2012

This is Episode 11 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Vanessa Sain-Dieguez who is the Social Media Director at Hilton Worldwide. Our friend, Vanessa Sain-Dieguez from Hilton Hotels is going to join us in a little bit. The RSS feed is: [link].

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Hotels Instagram Authentication Social Media 118

Pam Moore

MARCH 23, 2016

I’m excited to announce that we have partnered with Adobe and the #GetRealChat Twitter chat is again officially part of the Adobe Summit 2016 event in Las Vegas. On Wednesday, March 23rd, starting at 3pm pt / 4pm mt / 5pm ct / 6pm et we will be hosting #GetRealChat live from the Venetian hotel and event center in Las Vegas.

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Conversation Brands Hotels Eventful 110

Waxing UnLyrical

APRIL 12, 2013

I’m talking about that moment when your social media and real worlds collide. I left last Thursday morning for Social Slam , via a direct flight from Dulles to Knoxville. I always wondered when it would happen and, last week, it finally did. Leaving on a jet plane. ” She smiled, said OK, and moved on.

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Social Media Survey Hotels Travel 225

Social Media Strategies Summit

SEPTEMBER 25, 2019

A chatbot is a computer program that imitates human conversation — spoken, written or both. Chatbots can conduct conversations with people who won’t know they aren’t speaking with a real person. Sephora’s Chatbot Engages Audiences with Conversational Marketing. Photo Credit: Social Media Today. Sephora AI Chatbot.

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Examples Real Estate Hotels Marketing 185

Oktopost

MARCH 5, 2019

What about Oreo’s social media team capturing the moment when the lights went out during the 2013 Super Bowl? It was only a small part of a social media RTM strategy that Oreo had decided to implement. The social media discourse could have swayed against ASOS quickly.

Strategy 125

Strategy B2B Marketing Conference 125

Pixlee

APRIL 19, 2021

Drumming up engagement for your brand with a social media contest is possibly one of the most tried-and-true methods marketers have at their disposal. Importance of Social Media for Promotion. Social media has become a fixture of the digital age. Social media is incredibly engagement-friendly.

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Social Media UGC Hashtag Privacy 58

Sprout Social

MARCH 21, 2022

These Guides allow you to curate your posts—and posts from other accounts—around themes and events. Also, product Guides inspired by pop culture and topical events drive excitement—just make sure they’re the right fit for your brand. Hotel Whisperer. Below are key benefits of each Guide and the best ways to use them.

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Examples Instagram How To Curation 100

Hootsuite

JANUARY 16, 2023

Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. Delight your customers and improve conversion rates. Connect and engage during a Facebook Live event. Facebook Live events give you the opportunity to interact with your fans and followers in real-time.

Strategy 119

Strategy Facebook Marketing FAQ 119

Kikolani

APRIL 7, 2010

Many businesses hear about the advantages of social media in terms of marketing their products or services, but some forget to look at other major benefits of social media beyond finding leads or making a sale. Monitor Conversation About Themselves. Social Mention. Twitter Search.

Social Media 165

Social Media Social Bookmarking Hotels Social Networking 165

Justin Levy

APRIL 22, 2014

When I heard it the first few times, I simply said “thank you” and continued on with our conversation. Checking in while traveling to events has proven useful because it helps me to connect with others who are also attending. I also know that number of check-ins may be a helpful metric for event organizers.

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Foursquare Delicious Hotels Travel 244

Buffer Social

FEBRUARY 22, 2017

But can we actually tell a story on social media? Is it possible to narrate a story with social media posts that are supposed to be short and sweet? It turns out there are many ways to use social media for storytelling! This tends to be perfect for events where you would have many photos taken to share.

Social Media 111

Social Media Hashtag Curation Instagram 111

Convince & Convert

JULY 23, 2012

Sports have been played, enjoyed by spectators and covered by the media since well before the advent of smartphones and social media. But it’s no question that the development of social platforms has changed how we play, enjoy and cover sports. New Media Entities are Born. Social-Powered Traditional Media.

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Sports Social Media comScore Tweetdeck 134

Sprout Social

NOVEMBER 1, 2016

Whether you’re a hotel, airline, destination or car rental service, word-of-mouth marketing is crucial to the success of your business. Nowadays a lot of that conversation is taking place online. From inspiration to reminiscing, travelers turn to social media throughout every step of their journey. 33% switched hotels.

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Travel Class Social Media Hotels 40

Buzz Marketing for Technology

NOVEMBER 28, 2012

Posted in Behavioral Targeting Conversion Optimization Online Testing Web Analytics Web Design. It’s this level of insight that can spur improvements to product offerings, social media, in-store efforts, other offline experiences and overall marketing efforts. They’re leveraging social media and loyalty data.

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Focus Group Groups Groups Loyalty 247

The Realtime Report

DECEMBER 12, 2013

DiGiorno knew the live broadcast of the musical would be generating a fair amount of buzz on social media, and the brand “wanted to get in on the conversation.” As a result, the brand scored some great (and completely free) brand exposure and signficantly expanded its reach on social media.

Hotels 155

Hotels Campaign Social Media Mobile 155

Firebelly

JUNE 3, 2013

AllFacebook Expo 2012 attendees – the smartest man in social media, Brian Carter, along with an uber-cool crew of Adryenn Ashley, Hyla Molander, Caroline Love and others. The event is filled with topnotch speakers and provides up-to-the-minute information that will help you and your organization succeed in Facebook Marketing.

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Conference Hotels Education Meeting 216

Waxing UnLyrical

APRIL 18, 2013

It’s been just about two weeks since I returned from Social Slam. You’ve already heard about what a wonderful event it was, from so very many people. at SMMWorld: “At the recent Social Media Marketing World event, I ran into Ian and asked him how many sessions he had attended and he said ‘none.’

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Conference Eventful Hotels Meeting 203

Buffer Social

MAY 16, 2017

Running social media campaigns can be quite different from managing your social media profiles on an ongoing basis. Unlike your ongoing social media marketing , campaigns tend to be for a specific purpose and only last for a certain time period. So how do you run a successful social media campaign?

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Campaign Social Media Tips Brands 109

Pixlee

OCTOBER 21, 2019

Whether you’re looking to increase conversion rates, expand brand awareness or pretty much anything else, a well-crafted User Generated Content (UGC) campaign is an invaluable asset. Out of these treks the spectacular annual event, Fjallraven Polar, was born. To boost their social conversions. Kimpton Hotels.

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Campaign UGC Hotels Content 45

Audiense

JULY 18, 2016

A 30-second television spot at this year’s Oscars costed $2million and a hotel chain was already one of the major sponsors of the event, so how did Airbnb become the most engaged with brand without spending a penny on TV? In the Oscars we saw a chance to add to the Oscars conversation in a way only Airbnb could.

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Campaign Twitter Hotels Microsoft 106

Convince & Convert

JULY 28, 2010

Four high-rise hotels surround Starbucks like castle ramparts, each filled with caffeine-crazed travelers. At least 50% of all hotel rooms (hundreds) have windows that look out directly on the Starbucks roof logo. near the Vancouver airport) wisely has placed a logo on top of their location.

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Social Media Strategy Consultant B2B 150

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Absolutely.

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Social Media Strategy Consultant Web 2.0 151

Sprout Social

OCTOBER 5, 2020

Smith talks about the hotel food on his Instagram Live or when Mo Bamba posts a video of Tacko Fall golfing. NBA teams have millions of followers on social media. With UGC, marketers are able to give their audience content that isn’t featured on a brand account and offers a unique perspective on an event.

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Content UGC Sports YouTube 108

Socialmedia.biz

OCTOBER 29, 2016

Social media, like life, is a rollercoaster of ups and downs. Even worse, the bright spotlight of social media could turn a minor mistake into a potential legal disaster. Even worse, the bright spotlight of social media could turn a minor mistake into a potential legal disaster. Post by Adi Englander.

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Influencer Social Media Resources HootSuite 60

Justin Levy

APRIL 22, 2014

When I heard it the first few times, I simply said “thank you” and continued on with our conversation. Checking in while traveling to events has proven useful because it helps me to connect with others who are also attending. I also know that number of check-ins may be a helpful metric for event organizers.

Foursquare 145

Foursquare Delicious Hotels Travel 145

ProBlogger

SEPTEMBER 22, 2021

Unfortunately, being paid to attend conferences and stay in nice hotels so I could learn and network ended when I left the corporate world. Pamela Wilson – How to Create a Content Event That Builds Your Email List. The last 18 months, with the advent of Covid-19, has seen conferences and live events largely curtailed.

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Blogger Conference eBook Skills 48

ProBlogger

SEPTEMBER 22, 2021

Unfortunately, being paid to attend conferences and stay in nice hotels so I could learn and network ended when I left the corporate world. Pamela Wilson – How to Create a Content Event That Builds Your Email List. The last 18 months, with the advent of Covid-19, has seen conferences and live events largely curtailed.

Blogger 48

Blogger Conference eBook Skills 48

Almost Savvy

MARCH 25, 2010

The focus of each event is different, with the music and film events having been around longer than the interactive one. I’d guess that this unusual evolution has led to a tech event which is more like a festival than a pure conference. It’s just an event; it’s not the devil and it’s not Mecca.

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Hotels Conference Transportation Eventful 160

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. population.

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Social Media Strategy Influencer Social CRM 149

Waxing UnLyrical

NOVEMBER 25, 2010

At the time, I was working for an organization headquartered in New York, so I traveled there frequently; as a result, I had a ton of reward points on Amtrak and various hotels. Ever budget-conscious, I booked what I thought was a great hotel, using my points… right in the heart of Times Square. It was terrible. He didn’t skip a beat.

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Hotels Class Postrank Energy 223

Sprout Social

FEBRUARY 21, 2019

If you’re using social media solely to promote your business, then you’re missing out on a whole other facet of the channel. Utilizing social media listening tools will help your brand improve in many different ways, including product development and industry tracking. Value of social listening on Twitter.

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Twitter Sentiment Hotels Influencer 76

Pixlee

NOVEMBER 2, 2020

After years of growth, fueled by influencers and social media, the travel industry has taken a significant hit. Take a second look at your social media and search engine campaigns, and narrow your geo-filters down to a smaller area. You can then advertise those deals in campaigns on social media to get the most exposure.

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Travel Brands Marketing Hotels 56

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. The Lawyers Are Coming Social networks give people the ability to share incredible volumes of content. The FTC encourages social media policies be in place and reviewed.

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Social Media Policies Consultant Social CRM 155

Visually SM

SEPTEMBER 10, 2015

In the universe of content marketing, few events rival Content Marketing World currently happening Sept. The event is expected to host more than 3,500 attendees and to feature more than 120 hours of presentations, networking and entertainment. Tom Martin, Converse Digital. Scott McCafferty, WTWH Media, LLC.

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NewsCred Content Curata Twitter 140

agora pulse

NOVEMBER 29, 2016

Promoted tweets can help draw attention to your upcoming sales event or product launch. Consumers are now expecting businesses to answer their concerns on social media. The best thing about Twitter is that it’s easy to spark up conversations with your target audience. Below is an example of a promoted tweet from T-Mobile.

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Twitter Hotels Embedding Team 60

Laurel Papworth

MARCH 7, 2010

When I speak and write on the COI of Social Media – the Cost of Inaction – one cost is cultural relevancy. The 1st Academy Awards ceremony was held Thursday, May 16, 1929, at the Hotel Roosevelt in Hollywood to honor outstanding film achievements of 1927 and 1928. More social than organisational.

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Social Media Avatar Film Social Networking 77

Diva Marketing Blog

MARCH 19, 2009

1-topic about social media marketing. To help you understand how to participate in the "new" conversation without getting blown-up. Question: Are social media content creators the new NASCAR drivers? Topic for March 1 9 , 2009: Do Sponsored Conversations Make Social Media Content Creators the New NASCAR Drivers?

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Conversation Social Media Automotive Authentication 45