Remove Content Remove Focus Group Remove Loyalty Remove Social Media
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How to Use Social Media for Market Research

Hootsuite

Having accurate, insightful information gives you the chance to deliver the best products, write the best messages, and build engagement and customer loyalty. That’s why marketers regularly conduct market research, investigating industry trends, gathering feedback, and surveying focus groups to try and glean whatever information they can.

Research 123
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The pros and cons of social media

Sprout Social

Ah social media. As social media platforms have changed over the years (RIP, Vine), so too have the pros and cons of social media. Not so long ago, brands and executives were still wondering whether they should be on social media at all. Why social media is good. sproutsocial.

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Why social media vs. traditional media is not the debate you should care about

Sprout Social

For years, people pitted “traditional” and social media against one another. Some harbor the misconception that as social budgets increase, traditional media budgets have to decrease to balance the books. But the conversation shouldn’t be about social media vs. traditional media.

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Maximize Marketing ROI with the Most Important Advertising Metrics in B2B Marketing

Koka Sexton

These metrics provide insight into how engaged your audiences are and what campaigns are helping to build loyalty. By tracking this information, you can then identify which campaigns are helping to drive engagement and retention, so you can focus your efforts on replicating that success. Digital and Social Media Marketing.

Metrics 140
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6 Tips to Boost Your Customer Support Efficiency

The Realtime Report

So to keep your customers happy and encourage loyalty, you have to work hard on improving customer service. Create Useful and Relevant Content. The content should be easily found on your website, company blog, and social media. When creating content, make sure it’s easy to understand by your audience.

Tips 103
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Customer Advocacy Marketing: What Is it and How Does it Work?

Oktopost

Often also called UGC, or user-generated content, this powerful form of word-of-mouth marketing can manifest as social posts, reviews, or any sort of appreciation around your products or services. Customer Advocacy marketing is when customers share your brand message on social media, often in their own natural tone and voice.

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Top 10 Social Media Time Saving Tips for the Busy Blogger

Kikolani

Building a good social media presence doesn’t have to take all your time. You just need to work smart, and focus on the activities that produce the highest ROI. The most common mistake people make is not defining their social media goals before they begin. This is a guest post by Brad Smith. Stuck on Google+?

Blogger 141