Jon Loomer

OCTOBER 6, 2020

When it comes to Facebook lead ads , their advantage is also a potential weakness. Since lead ad forms keep users on Facebook, you don’t drive traffic to your website. Let’s discuss… You can now custom audiences to target those who opened or submitted a Facebook lead form. Well, not entirely. I hate waste.

Engagement 194

Engagement Facebook Advertising Examples 194

Ignite Social Media

JUNE 28, 2022

You’re probably here because you’re looking for ways to spice up your brand with the best video content, right? As the Original Social Media Agency in the US , we’ve been here long enough to know how brands often struggle with keeping up with the latest trends — in today’s case, video content. .

Video 146

Video Content Marketing YouTube 146

Webbiquity SMM

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. Having clarity on marketing goals is an important first step, but creating a realistic plan for achieving them is essential. These are among the key questions for marketers to ask when determining how best to reach their goals.

Social Media 267

Social Media Tips Marketing HootSuite 267

Sprout Social

APRIL 4, 2023

Most brands expect to drive engagement and generate leads with social media strategies. However, ephemeral content is often overlooked in favor of long-form and feed content to achieve these goals. If leveraged properly, ephemeral content can help you beat the algorithm and keep your brand top of mind.

Strategy 117

Strategy Content How To Marketing 117

Hootsuite

SEPTEMBER 25, 2023

Is a 2% engagement rate high or low? In this post, we’ve rounded up average social media engagement rates from 13 top industries to give you a better understanding of where you stand. engagement rate calculator you can use to quickly double-check your own performance stats. #1 Without social media benchmarks (a.k.a. Clear data.

Industry 125

Industry Engagement HootSuite Analytics 125

Webbiquity SMM

NOVEMBER 8, 2022

Social proof is a powerful tool for marketers who know how to use it effectively. With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. What Is Social Proof In Marketing? They often have a highly engaged fan base.

comScore 299

comScore Marketing Case Study Review 299

Sprout Social

OCTOBER 5, 2023

Think about it: From personal brands run by individual creators to large-scale corporate marketing efforts, the competition is heating up. Tools like Creator Studio for Facebook and Instagram can help. You can schedule posts, interact with your community and even monetize your content. What is Creator Studio?`

Instagram 107

Instagram Facebook Marketing Features 107

Jon Loomer

OCTOBER 7, 2020

Video is big on Facebook. Not only is video popular and engaging, but Facebook prioritizes it in news feeds. If you’re utilizing videos, you need to create Facebook video engagement custom audiences. Let’s discuss… How Video Engagement Custom Audiences Work. It defaults to Facebook page.

Engagement 148

Engagement Video Facebook How To 148

Sprout Social

FEBRUARY 3, 2022

Trouble coming up with marketing campaign ideas? This is especially true if your recent marketing push fell flat or your engagement rate is low. Too many businesses are caught in a trap of ad-hoc marketing. Too many businesses are caught in a trap of ad-hoc marketing. What is a marketing campaign, exactly?

Campaign 138

Campaign Engagement Marketing Hashtag 138

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. What is customer marketing? In fact, it’s quite the opposite.

Strategy 124

Strategy Brands Content UGC 124

Keyhole.co

FEBRUARY 9, 2024

billion are active Facebook users. That means more than one-third of the world uses Facebook. As of late 2023, Facebook is the most widely used social media platform in the world. Its marketing potential is immensely high, given the number of active users it has. What is Facebook marketing? Out of those 8.1

Strategy 52

Strategy Facebook Marketing Groups 52

SocMed Sean

OCTOBER 22, 2020

If likes, shares, and comments on your Facebook page are plummeting, it's time to create a plan to fix your falling Facebook fan engagement. My Facebook Page Is Losing Fans And Engagement Is Dropping. The post [ANSWERED] Help! What Do I Do? appeared first on SocMedSean - Social Media Sean.

Engagement 241

Engagement Facebook Social Media Comments 241

Jon Loomer

DECEMBER 4, 2022

Now that I’m putting a greater focus on Reels and short-form video , the next step is figuring out how to leverage this engagement with ads. I want to target the people who are most engaged with my Reels, both on Facebook and Instagram. But, most importantly, I keep hearing from people who are seeing my content again.

Engagement 193

Engagement Video Groups Groups 193

Hootsuite

JANUARY 16, 2023

Facebook Messenger marketing can be a powerful part of your digital strategy. Below, we’ll explain how to use Facebook Messenger for marketing. We’ll also explore the best Facebook Messenger marketing strategies for 2023. What is Facebook Messenger marketing?

Strategy 118

Strategy Facebook Marketing FAQ 118

Ignite Social Media

SEPTEMBER 5, 2023

To grow your audience on social media, your content needs to be original, eye-catching, and engaging. We are sharing our top picks for most inspiring and engaging social media posts over the past month. Their post got a high level of engagement, including tons of reposts. It was spot-on.

Social Media 161

Social Media Brands Content UGC 161

Jon Loomer

JULY 17, 2023

Engaged-View Attribution provides a unique way to measure conversions after engagement with your video ads. Let’s take a closer look at what Engaged-View Attribution is and how it fits in with Meta ads attribution generally. In this post, we’ll cover the following… What is Engaged-View Attribution?

Advertising 148

Advertising Engagement Class Conversation 148

Social Media Strategies Summit

AUGUST 15, 2023

Higher education marketers are busy, so finding the time to keep up with the latest industry developments can be challenging. How are external trends and events going to affect your broader marketing strategy? Here are ten higher education marketers you should start following right now. Figuring that stuff out can be tough.

Marketing 240

Marketing Education Forums LinkedIn 240

Jon Loomer

OCTOBER 6, 2020

When it comes to Facebook lead ads , their advantage is also a potential weakness. Since lead ad forms keep users on Facebook, you don’t drive traffic to your website. Let’s discuss… You can now custom audiences to target those who opened or submitted a Facebook lead form. Well, not entirely. I hate waste.

Engagement 140

Engagement Facebook Advertising Examples 140

yMarketingMatters

OCTOBER 25, 2013

Facebook is one of the most widely used and most popular social platforms (with an estimated 1.15 billion users) providing the opportunity to reach and engage with highly targeted potential customers in an intimate, exceptional one-on-one way. Facebook has just rolled out the new Facebook Page Insights to everyone.

Engagement 271

Engagement Facebook Metrics Loyalty 271

Jon Loomer

JUNE 1, 2022

Did you know that you can do this with organic content ? You’re probably familiar with A/B split tests for Facebook ads. With all of that said, I want to walk through the two ways that I can create A/B split tests of organic content… Meta Business Suite. The first step will be to select a Content Type.

Organization 214

Organization Facebook Content Metrics 214

Sprout Social

DECEMBER 15, 2023

It’s common knowledge amongst social media marketers that Facebook’s organic reach is tough to get. It involves a hefty strategy of great content and consistency. In fact, without continuously engaging your Facebook audience, you may lose credibility, authority and brand loyalty, on top of your reach.

Facebook 121

Facebook How To Publishing Analytics 121

Ignite Social Media

OCTOBER 12, 2021

The week of October 4, 2021, Facebook’s week went from bad to worse when the company’s entire family of apps were inaccessible to users with no warning. The massive outage, which impacted Facebook, Instagram, WhatsApp, Messenger, and Oculus, lasted over 5 hours. Check in on comments/engagement from the community.

Facebook 161

Facebook Marketing Eventful Social Media 161

Ignite Social Media

JULY 18, 2022

So naturally, you’d think the more engagement you get on a post, the better. It turns out that one key factor in converting social followers to loyal fans is the quality of engagement, not quantity. Why You Should Care About Engagement Quality . How to Improve Engagement Quality . Not necessarily.

Engagement 183

Engagement UGC How To Metrics 183

Oktopost

MAY 23, 2023

But anyone who has been involved in content creation for more than 5 minutes will no doubt be a little cautious around the copy-paste routine. Content is king, but only if it’s original – only if it finds a way to offer some unique, never-seen-before vantage point on a subject that interests the widest audience possible, right?

Social Media 91

Social Media Content Marketing ROI 91

Ignite Social Media

JANUARY 8, 2024

In the fast-paced world of social media marketing, it’s essential to stay up to date with the latest trends and terminology. As marketing professionals, you’ll want to be in the know about the buzzwords that are shaping the landscape in 2024. This is User-Generated Content, the holy grail of social media.

Social Media 124

Social Media CPA CPM CPC 124

Keyhole.co

OCTOBER 20, 2022

However, that doesn’t necessarily mean their content is better. Engagement rate gives us an assessment of the quality of the content, independent from the number of followers an account has. Table of Content What is Engagement Rate? Why Should You Track Engagement Rate? How to Calculate Engagement Rate.

Engagement 105

Engagement Metrics ROI Comparison 105

Ignite Social Media

SEPTEMBER 9, 2020

Over 1 billion people use Facebook Groups, engaging in more personal or niche communities related to their interests. As Groups continue to grow, Facebook looks to identify ways in which brands can tap into these passionate communities to further drive advocacy and business goals. How It Works. Image Source: Social Media Today.

Groups 172

Groups Groups Tools Brands 172

Socialmedia.biz

MARCH 30, 2019

billion people logging into Facebook every day, almost 50 million businesses continue to use the 13-year old social networking platform for attracting new customers and interacting with their existing audience. Content published between Monday and Wednesday recorded a 3.5% below average engagement rate. With an average of 1.47

Engagement 122

Engagement Facebook Hubspot Upcoming 122

Oktopost

OCTOBER 29, 2020

With a huge spike in video content across social media and no signs of it slowing down, producing engaging thought leadership videos have become the latest trend for B2B marketers. Now, her company helps startups and B2B companies harness the power of video to dominate their market. Want to Catch Another Episode?

Video 104

Video Social Media Engagement B2B 104

The Realtime Report

AUGUST 25, 2020

Marketing Strategies. Marketing your small business on Social Media is key to becoming successful. In this article we will discuss why small businesses need social media and tips and tricks to market your business. Lastly, we will discuss the difference between advertising and marketing on social media. Ads Are Easy.

Small Business 251

Small Business Social Media Strategy Marketing 251

Pam Moore

JUNE 21, 2019

Content marketing is the new yet not new buzzword. The truth is content marketing has been around for decades, since conversations and business has existed. Content marketing is not a new shiny object invented via social media. Yet, content is at the core of everything brands and people do online.

Content 113

Content Marketing Loyalty Findability 113

Keyhole.co

JANUARY 24, 2024

Wendy’s has always been on-point with its marketing strategies. However, the brand is equally famous for its notorious brand wars, memes, and tongue-in-cheek marketing strategies. million Facebook: 8.4 Wendy’s marketing strategy has always adapted to current happenings and public sentiment, going all out in everything it does.

Engagement 52

Engagement Social Media Strategy Meme 52

Socialmedia.biz

JANUARY 14, 2020

According to a recent Buffer research , out of the 7 posts that brands share on their dedicated Facebook page every week, 80% links to external landing pages, 19% are images and less than 1% are native videos. billion monthly users consuming 100 million hours worth of Facebook videos every day.

Mobile 90

Mobile Engagement Organization Video 90

Oktopost

OCTOBER 8, 2020

A solid content marketing strategy is one of the most important elements for a business to help shape a brand’s identity. But with employees more mobile and more remote than ever been before, what implications does this have on the modern day content marketer? Looking to Level Up Your Marketing Game Plan?

Content 90

Content Marketing B2B Hosting 90

Jon Loomer

MAY 3, 2022

After a mere 10-month test, Meta is shutting down Facebook Podcasts ( according to Bloomberg ). Unfortunately, the test was so limited that most people (marketers and podcasters included) have no idea what this means. I have a podcast ( The Pubcast with Jon Loomer ) and I’ve been testing Facebook Podcasts since October.

Facebook 204

Facebook RSS Aggregator Mobile 204

Keyhole.co

DECEMBER 23, 2023

The low pricing model aside, Ryanair does not mind using out-of-the-box marketing strategies. Ryanair’s marketing strategy has a tongue-in-cheek approach, earning them a lot of good and bad press, even back in the day. This blog examines how Ryanair’s social media strategy helps the brand gain the active engagement of audiences.

Social Media 52

Social Media Engagement Strategy Meme 52

Sprout Social

MARCH 16, 2022

People share video with friends twice as much as any other content. And with many social media platforms doubling down on video and TikTok-style shorts, it’s no question that video engagement is key. You want your time and effort to go toward content that is effective for your channels and your brand. Average video time watched.

Engagement 125

Engagement Report Video Metrics 125