Convince & Convert

MAY 25, 2010

I was there speaking at the Counselor’s Academy PRSA annual conference. Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. Direct mail? Note that I didn’t include Web design. Embrace Math.

Marketing 124

Marketing Social CRM Conference Social Media 124

Convince & Convert

SEPTEMBER 22, 2010

Social media marketing is all about potential audience. The same dynamic is present on Facebook. What percentage of your status updates are seen by each of your Facebook fans? In fact, BrandGlue estimates that as few as 1% of the status updates brands send on Facebook are seen by the fans of those brands.

Social Media 137

Social Media Strategy Social CRM Consultant 137

Convince & Convert

FEBRUARY 10, 2010

Social Outposts Without the Mystery I’m often asked by corporate clients where they should engage in social media. “Should we be on Twitter, or Facebook, or Linkedin, or YouTube, or some other places?&# I see how marketers would like this, but not sure all customers would appreciate being targeted like this.

Social Media 129

Social Media Marketing Social CRM Consultant 129

Convince & Convert

SEPTEMBER 14, 2010

The debate on Social CRM (sCRM) could easily become a distraction. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. Leaving the etiquette alone for now, our focus is how marketers need to approach our targets.

Social Media 124

Social Media Social CRM Strategy Consultant 124

Convince & Convert

AUGUST 16, 2010

link] Marketing 150 Via @jaybaer [link] Blastoff for My New Social Media Newsletter [link] TimWeaver How will this be different or an adjunct to those of us who read your blog, FB and follow you on Twitter? Ive founded 5 companies, and spent 15 years running digital marketing agencies. How can I help you?

Newsletter 114

Newsletter Social Media Alltop Social CRM 114

Convince & Convert

SEPTEMBER 7, 2010

UNderstandable One of the most commendable aspects of this book is Stratten’s gift for boiling down a marketing principle to its simplest form. UNderstandable One of the most commendable aspects of this book is Stratten’s gift for boiling down a marketing principle to its simplest form.

Review 115

Review Social Media Social CRM Consultant 115

Convince & Convert

MAY 12, 2010

I feel like the other guy in the story- will you try social media if I give you some great case studies? Could I get you to reply to the people who like you and your company on Facebook if we can demonstrate that it strengthens your brand recognition? link] #SMM [link] Doktor Marketing Would You Try It With a Fox?

Consultant 122

Consultant Social CRM MySpace Social Media 122

Convince & Convert

APRIL 15, 2010

Sure, I pay attention to where I’m ranked in the AdAge Power 150 (a broader ranking of all marketing blogs), and I look at my search rankings, etc. But I am incredibly delighted to top the list of content marketing blogs, because for me content marketing is becoming fundamental to business success at every level.

Content 125

Content Marketing Consultant Social Media 125

Convince & Convert

JULY 5, 2010

I have recruited a posse of incredibly smart social media, digital marketing, and public relations thinkers to entertain and inform you while I’m learning how to pay with colored money, and my son attends hockey camp. Ive founded 5 companies, and spent 15 years running digital marketing agencies. How can I help you?

Community building 117

Community building Social CRM Consultant Posterous 117

Convince & Convert

FEBRUARY 15, 2010

This puts significant pressure on email to be more relevant, because most of what would be contained in an email newsletter or special offer now happens faster and more personally within Facebook, Twitter or other social outposts. Twitter knows that you are @somecustomer, and what you Tweet about, and maybe your geography.

Social Media 114

Social Media Strategy Social CRM Newsletter 114

Convince & Convert

JULY 27, 2010

Before Permission Marketing , how much audience did Seth Godin have? I couldn’t write Katie Van Domelan’s post about social media listening tools. I don’t have the chops to write Mike Corak’s piece on the role of language in content marketing. Chris Brogan started with zero posts and zero readers.

Social CRM 117

Social CRM Consultant Blogger MySpace 117

Convince & Convert

SEPTEMBER 21, 2010

Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics? Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics? Sessions start October 5. Go to [link] to save 50% for a limited time.

Social Media 168

Social Media Strategy Consultant Conference 168

Convince & Convert

JUNE 29, 2010

More people sharing the stuff that they make (3 billion photos per month uploaded to Facebook) 3. link] sadie harris Cognitive Surplus – Use Social Connectivity to Change the World [link] [link] Ian Greenleigh “1. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Bravo, Clay. Thanks for that!

RSS 119

RSS Collaboration Social CRM Consultant 119

Convince & Convert

AUGUST 24, 2010

“ The Black Art of Optimizing Facebook Wall Posts &# can be voted for here. Drive Results with Content Marketing &# can be voted for here. We’ll have Facebook page and other promotional stuff about the book online soon – including pre-ordering capabilities. “ Your Content Stinks! You’ve got my vote!

Social CRM 111

Social CRM Consultant MySpace Social Media 111

Convince & Convert

MAY 13, 2010

I think Charlene Li may have coined this one) The goal of social media is to turn customers into a volunteer marketing army. Social media allows big companies to act small again. Social media creates kinship between companies and customers, and kinship equals purchase intent. Facebook is for people you used to know.

Social Media 154

Social Media Strategy Social CRM Consultant 154

Convince & Convert

FEBRUARY 19, 2010

Then you dash to Facebook to see what’s going on there. Handy Facebook Reminders It’s pretty tough to find a credible excuse for missing people’s birthdays on Facebook. NutshellMail saves you from being labeled an ingrate by reminding you of all the birthdays of your Facebook friends this week.

Social Media 116

Social Media Social CRM MySpace TweetBeep 116

Convince & Convert

FEBRUARY 11, 2010

“The mainstream gaming market will always be native. Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Is Starbucks the Most Dangerous Competitor to Facebook? link] blur Marketing [link] Is It Curtains for the App Store?

Social Media 114

Social Media Strategy Apple iPhone 114

Convince & Convert

MAY 4, 2010

While many organizations have got social media religion, there are many others still swimming against the stream. Or, paradoxically, they claim to embrace social media while forbidding their employees from being on Facebook or Twitter. As you know better than I, we are in the early innings of social media.

Social Media 117

Social Media Strategy Consultant ROI 117

Convince & Convert

JUNE 17, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 7 Surprising Statistics About Twitter in America Why Social Supports Email in the Interactive Marketing Hub Are You Suffering From Premature Calculation? Roberts @njmirolo Always fun!

Twitter 126

Twitter Metrics Social CRM Consultant 126

Koka Sexton

MARCH 2, 2011

Social Selling University’s (SSU) actionable content and interactive learning modules have been developed by expert instructors, including experienced thought leaders, authors and analysts. Isn’t social media for marketers? Why does social media matter to sales people? Social media marketing grew 50% in 2010 to $1.2

Training 66

Training Social Media Social CRM Education 66

Convince & Convert

AUGUST 19, 2010

All of these tactics can work together seamlessly to create a robust, optimized content marketing engine that pays real dividends in increased website traffic, and conversions. More Work Upfront, Less Ongoing What I love about this program (in addition to the eye-popping results): It’s rooted in helpfulness, not marketing.

Social Media 143

Social Media Strategy Tourism Social CRM 143

Convince & Convert

JULY 26, 2010

The more content, the better which leads me to the next thing… Social Media Optimization Sites like Facebook and Twitter can help you spread your brand’s net even wider. Someone searches for you, they’ll find your Twitter profile or Facebook brand page. Im Jay Baer. How can I help you?

SEO 115

SEO Social Media Consultant Social CRM 115

Convince & Convert

JUNE 24, 2010

I’ve been in marketing or advertising (online or otherwise) for 20 years. I’ve been thinking lately about why I got involved in social media. Testimonials are a huge part of the infomercial world, as they are for effective social media. You’re thinking that I’m crazy. But, I’m not.

Social Media 122

Social Media Strategy Social CRM MySpace 122

Convince & Convert

JULY 20, 2010

The post explored the topic of utilizing common interactive marketing tools in unintended ways to tap into consumer demand. Not unlike traditional surveys, keyword research and social data mining tools tell a powerful story about the information target audiences want from organizations, on-and-offline.

Social Media 142

Social Media Strategy Consultant Blogger 142

Convince & Convert

MAY 27, 2010

The good news is that with the typical exception of Facebook, most of these changes are positive, well-communicated, and understandable. Now, you can track number of “likes&# and daily interactions on your Facebook page, in the same place you can track RSS feeds, Twitter followers, and all the other awesome data points Swix provides.

Consultant 124

Consultant Metrics Social Media Social CRM 124

Convince & Convert

FEBRUARY 23, 2010

February 23rd, 2010 |Written By: Jay Baer | View Comments Tweet Is your social media program about asking, or answering? there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM. Like Sonny divorcing Cher (or was it the other way around?)

Social Media 118

Social Media Strategy Social CRM Company 118

Convince & Convert

MAY 5, 2010

So, Lisa Beatty build JaneNation.com , a new opinion, information, and idea community just for women, that launched recently at the Marketing to Women conference. With free membership open to all women, JaneNation combines social networking with opinion collection. It’s on JaneNation.

Social Media 127

Social Media Case Study Strategy Study 127

Convince & Convert

JULY 21, 2010

A recent presentation at the PRSA Counselors Academy, by Michael Lasky , Partner and Chair of the Public Relations Law Practice at the law firm of Davis & Gilbert in NY, provided a wake up call to those in attendance about how the law is slowly creeping into the social landscape and why responsible marketers had better pay attention.

Social Media 156

Social Media Policies Consultant Social CRM 156

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. Forrester Research shows that from 2009-2014, U.S.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Convince & Convert

MARCH 25, 2010

Future Plans for Facebook For now, Facebook doesn’t allow outside access to Facebook fan page metrics, so that’s the one large hole in the Swix data set. Mr. Lake believe that access will be granted however, allowing his company to deliver a whole suite of new Facebook data points into the Swix system.

Social Media 117

Social Media Strategy Statistics Metrics 117

Convince & Convert

MARCH 10, 2010

link] [link] Jerry Freeman Have you scored a free copy of @jaybaer's Staggering Social Media Insights – The Best of #Twitter 20? Download it: [link] [link] Marketing Cloud RT @jerrykfreeman: Have you scored a free copy of @jaybaer's Staggering Social Media Insights – The Best of #Twitter 20?

Social Media 117

Social Media eBook Strategy Consultant 117

Convince & Convert

JUNE 2, 2010

Either way, it would make me double-check how I have the privacy settings set for photos on my Facebook page. The last thing I need is a dressing room photo of me modeling Diesel brand fat pants hitting the public News Feed on Facebook. But the default view will be the opinions of your Facebook friends.

Social Media 135

Social Media Strategy Curation Privacy 135

Convince & Convert

MARCH 4, 2010

Metrics would include the number of times a post is mentioned in other blogs or media, references, RT's, etc. Very helpful post, Jay. "How to Match 10 Key Success #Metrics to Your #Blogging Strategy" by @JayBaer [link] [link] Fiona Friesen Blogging and nobody's lisenting?

Metrics 132

Metrics Strategy How To Tourism 132

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Sure, “listening&# is the most oft-cited path to social success, but if the “Mass Influencers&# aren’t talking about your company, you could have Dumbo ears, and it won’t make a bit of difference.

Social Media 150

Social Media Strategy Influencer Social CRM 150

Convince & Convert

FEBRUARY 5, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Ive founded 5 companies, and spent 15 years running digital marketing agencies. How can I help you?

Disqus 109

Disqus Social CRM Patterns Consultant 109

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. A good example of a company’s CSR successes is Target® with its long-standing commitment to schools and education.

CSR 139

CSR Social Media Strategy Consultant 139

Convince & Convert

SEPTEMBER 20, 2010

87% of respondents had heard of Twitter, compared to 88% who had heard of Facebook. Compare that ratio to Facebook, where 88% have heard of it, and 41% have a profile (a conversion rate approaching 50%). 49% of monthly Twitter users follow brands or companies, compared to just 16% of social network users overall.

Social Media 161

Social Media Statistics Strategy Research 161