Sprout Social

FEBRUARY 1, 2024

This qualitative social data reveals customer sentiments, preferences and experiences. Coffee brand Dutch Bros, for example, employed a clever way to ask customers what their favorite product was. The brand can use the responses to highlight popular products in their promotions or develop new variations to meet emerging tastes.

Social Media 105

Social Media Sentiment Loyalty Microsoft 105

Sprout Social

FEBRUARY 19, 2024

In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity. It is used in several areas to enhance efficiency such as customer service, manufacturing, supply chain management, e-commerce, quality assurance, product design and more.

Strategy 101

Strategy Sentiment Patterns Marketing 101

Webbiquity SMM

NOVEMBER 8, 2022

People praising a product or brand through ratings and reviews increases its credibility and authority. With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. Case Studies : These are the B2B equivalent of product reviews. Uncertainty.

comScore 299

comScore Marketing Case Study Review 299

Sprout Social

JANUARY 19, 2022

Just like a rocket launch, a product launch takes a lot of planning and preparation. Whether you’re launching new software or a physical product, a successful launch isn’t about luck. And our seven-step product launch checklist has you covered. Your seven-step product launch checklist: Define your audience.

Products 132

Products Social Media FAQ Sentiment 132

Oktopost

JUNE 19, 2020

Consider these facts from a recent Social CEO Report by CEO.com and Domo: Only 39% of Fortune 500 CEOs have any social profile whatsoever. However, there’s still untapped potential for chief executives to bolster their companies’ social media marketing by getting personally involved. Humanizing the Company. Absolutely.

Company 124

Company B2B Loyalty Survey 124

Sprout Social

OCTOBER 19, 2023

They are revolutionizing marketing, with an increasing number of marketers reporting that AI capabilities have helped them boost creativity and workflow efficiency. Seventy-eight percent feel AI has benefited them in creative areas like content ideation, and another 73% report a positive impact on productivity.

Strategy 124

Strategy Sentiment Marketing Analysis 124

Sprout Social

FEBRUARY 29, 2024

This article will explore the diverse roles AI plays in enhancing business functions like marketing, operations, product development, human resources, customer support and security. Deep learning (DL) for AI automation Machine learning uses algorithms and learns independently but may need human intervention to correct errors.

Patterns 116

Patterns Sentiment Analysis Proposal 116

Sprout Social

NOVEMBER 21, 2023

As more companies adopt an omnichannel approach to engage with customers, keeping up with competitors can be challenging. This includes keeping tabs on your competitors’ social media activity, pricing changes, marketing campaigns, product launches and more. Customers might be demanding more eco-friendly products.

Sentiment 93

Sentiment Metrics Analysis Trends 93

Sprout Social

JUNE 26, 2023

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. You’ll also see eight practical applications of AI for creating a memorable, personalized customer experience.

Sentiment 101

Sentiment Analysis Patterns Price 101

Sprout Social

MARCH 5, 2024

Nelnet is a student loan servicing company—but they’re so much more than that. The company has business lines including student loan servicing, private student loans, improving K-12 school management through service and technology, renewable energy, encouraging a more educated workforce, and telecommunications.

Resources 99

Resources Telecommunications Collaboration Project 99

Sprout Social

AUGUST 9, 2023

Yet, raw data points or lengthy, stat-stuffed reports alone don’t tell a compelling story, which leads to data being underutilized. Executives need contextualized social media metrics like sentiment analysis, customer satisfaction and competitor benchmarks to make informed decisions. So how can you make sense of it all?

Social Media 78

Social Media Sentiment Metrics Data 78

Hootsuite

SEPTEMBER 14, 2023

For example, marketers looking to leverage social data intelligence might track Instagram, Facebook, and Twitter conversations to measure sentiment around their brand or products. This allows you to observe how people are responding to products or services in multiple scenarios, and track what types of conversations are happening.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Sprout Social

NOVEMBER 30, 2023

It doesn’t matter how niche a product or service you offer. There are probably other companies that do the same thing. Look at the four Ps of marketing —product, price, place and promotion—these are four essential factors in marketing a product or service. Analyzing this gives you a competitive edge.

Analysis 101

Analysis Sentiment Marketing How To 101

Sprout Social

OCTOBER 19, 2023

This feedback can identify customer sentiment (positive or negative), trends and more. This is where something like social media sentiment analysis can really save the day. From positioning and messaging to your content and product, there’s so much to gain by leveling up your monitoring being direct mentions.

Reputation 93

Reputation Sentiment Analysis Notification 93

The Realtime Report

NOVEMBER 3, 2023

Implementing machine learning allows entrepreneurs to compete with successful organizations without incurring high costs, make better business decisions, enhance productivity levels, and much more, ultimately leading to higher growth. This all helps reduce costs and improve overall efficiency in the delivery of products and services.

Startup 103

Startup Patterns Sentiment Analysis 103

Sprout Social

FEBRUARY 8, 2024

By visualizing opportunities, businesses can make strategic decisions when launching a new product/service or new social media marketing strategy. Competitive data unveils advantages and opportunities for your business by analyzing your competitors’ products, marketing strategy and social media. What is competitor mapping?

Comparison 106

Comparison Analysis How To Sentiment 106

Oktopost

MARCH 20, 2022

The benefits of social listening span departments from Marketing to Product to Customer Support. By using Themes within your social listening query to layer brands or campaigns, you can understand the share of voice, comparative sentiment, geographical distribution, and more. Research engine for agile product teams.

Conversation 118

Conversation Sentiment B2B Module 118

Hootsuite

DECEMBER 12, 2023

Build a (human) personal brand Being on social media benefits your company and also has big perks for you. Or, share your genuine excitement about a new product or feature your company is launching and geek out alongside your customers. But how do you know if your content is enhancing what people think about your company?

Social Media 112

Social Media Strategy HootSuite Sentiment 112

Sprout Social

JANUARY 3, 2023

More than ever, companies need to bleed every ounce of impact out of their social media. Think about it: Every team in your company is full of experts. Working with customer service, product and other departments on your strategy helps you get the most from your marketing resources. Common objections or concerns customers have.

Collaboration 118

Collaboration Social Media Team Sentiment 118

Keyhole.co

JULY 28, 2023

This comprehensive guide will explore the dos and don’ts of B2B social media marketing, providing actionable insights to effectively leverage social media for your B2B company’s success. Meeting the needs of marketing leaders Marketing leaders play a crucial role in driving their companies’ growth strategies.

B2B 52

B2B Company Social Media Marketing 52

Direct Marketing Observations

FEBRUARY 15, 2010

You want to listen for mentions of your company, brand and top executives. So you start running reports and determine they are inadequate at best. There is a word in the industry called “ Sentiment ” that is used when trying to determine a person’s attitude. OK, try managing that formula through reports. No way, Jose!

Sentiment 143

Sentiment Analysis Aggregator SEO 143

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. Additionally, monitor keywords, hashtags, and sentiment analysis to understand how your audience perceives your brand. It’s not just about networking anymore.

Analysis 69

Analysis Data Sentiment Metrics 69

Keyhole.co

MAY 19, 2022

Social media reports are integral to monitoring your brand’s performance on social media and for creating an informed content strategy. Enter social media reporting. What is the need for social media reporting? The right social media reporting tools give you the analytics you need to grow your brand on social media channels.

Report 59

Report Social Media Tools Price 59

Convince & Convert

NOVEMBER 30, 2023

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. I am a marketing manager for a peer-to-peer loan company and I’d like to create a social media lead-generation campaign. Existing product names: What are well-known product names in your niche?

Advertising 108

Advertising Social Media Strategy Tools 108

Keyhole.co

MARCH 9, 2023

There are tons of social listening tools out there and it’s hard to choose the one that’s right for your company. Using social listening, you can conduct in-depth sentiment analysis and understand how your audience feels about your brand, certain features, or if there’s anything noteworthy.

Tools 84

Tools Sentiment Hubspot Price 84

Sprout Social

JANUARY 10, 2024

However, complaint management can also be a growth opportunity, providing insights to improve your products, services or customer experience. Mishandling complaints could harm your company even more than the complaint itself. From lost baggage to canceled trips, travel industry companies often deal with a lot of customer complaints.

Reputation 101

Reputation System Brands Knowledge Base 101

Waxing UnLyrical

FEBRUARY 18, 2020

The public relations industry has grown and thrived as a result of its ability to earn media coverage, generate creative campaign ideas and assist with crisis communications for their clients, brands and products. Customer sentiment. But things are changing. There is often a dotted line from PR results to these metrics. Share of voice.

Data 231

Data Metrics Press Release ROI 231

Net-Savvy Executive

MARCH 12, 2012

Sentiment is the stoplight chart of social media analysis. Still, sentiment analysis is the surest source of disagreement in social media analysis. I started writing about it in 2007; five years later, you can still find companies working closely with university researchers to find better technologies for scoring text.

Sentiment 73

Sentiment Analysis Crowdsourcing System 73

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 109

Brands Sentiment How To Analysis 109

Keyhole.co

OCTOBER 26, 2022

Let’s take a look at 9 metrics that every company should be measuring right now and the best tools to use. Volume and Sentiment 5. If you’re interested in increasing brand awareness and perception, then reach and impressions should be in your social media analytics report. Volume and Sentiment. Impressions and Reach 3.

Metrics 98

Metrics Social Media Tools Sentiment 98

Keyhole.co

MAY 2, 2023

Engaging with audiences on social media is simple through the dashboard, and we can track data and generate reports to help our clients know the performance metrics on each KPI we are tracking.” Automation has unquestionably improved our productivity and allowed us to identify bottlenecks early on before they lead to serious problems.

Analytics 52

Analytics Report Social Media Tools 52

Sprout Social

MAY 31, 2023

Many people claim that AI can increase your team’s productivity, but is there any evidence to support this? With AI, communications teams can gain a deeper understanding of the customer’s mind through social media sentiment analysis. Bedell broke it down like this: “On one hand, you have companies that are embracing AI.

Sentiment 118

Sentiment Press Release Analysis Team 118

Keyhole.co

APRIL 2, 2024

With this in mind, do you need to measure brand sentiment, track industry trends, or keep up with competitors? For example, if you’re the CEO of a new startup company, you might be looking to generate leads to market free trials. In this case, you might consider tracking engagement metrics, brand sentiment, and conversions.

Metrics 52

Metrics Sentiment Analysis Influencer 52

Sprout Social

SEPTEMBER 9, 2020

If you aren’t listening to consumers, how can you be sure your newest product, campaign or brand messaging is going to resonate with your audience? It’s about casting a wider net to find and analyze conversations for powerful, qualitative insights like competitive analysis , sentiment analysis and brand health. For instance….

Organization 121

Organization Sentiment Social Media Management Analysis 121

Sprout Social

AUGUST 22, 2023

Conversational analytics is actionable intelligence in the form of trends and reports derived from analyzing customer conversations using AI and machine learning. Keeping a tab on social customer care conversations helps you uncover common themes and topics, revealing service or product issues that would otherwise go unnoticed.

Analytics 84

Analytics Conversation Brands Sentiment 84

Sprout Social

AUGUST 29, 2023

Besides improving workflows and the customer experience, conversational AI is a powerful tool for business intelligence, sentiment analysis and so much more. According to PwC, 44% of consumers say they would be interested in using chatbots to search for product information before they make a purchase. But that’s just the beginning.

Conversation 78

Conversation FAQ Sentiment Banking 78

Sprout Social

MARCH 26, 2019

In it, we’ll review how you can use social media listening for your company or organization, as well as proving its value to the C-suite. These advantages span the entire company, from product development to customer service. A brand analysis ranges from an overall company sentiment to a product-level sentiment.

Social Media 102

Social Media Sentiment Marketing Analysis 102