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How to Strategically Use Social Media Trends to Boost Your Brand

Ignite Social Media

But a B2B software company likely wouldn’t have an authentic way to engage with that meme. Staying on top of the latest viral memes and conversations while mixing in evergreen trend formats will keep your social content feeling fresh, engaging, and on-brand. Focus on trends within your industry’s niche communities.

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Social Media Copyright and Fair Use Rules to Know

Ignite Social Media

Social media teams should consider using platforms such as Flickr and CreativeCommons.org , where they can find copyright-free images with licenses for editorial and commercial use. Also, ensure your company’s social media policy is clear and that the content you post isn’t trademarked or copyrighted.

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Red Bull’s Social Media Strategy: Marketing So Fly, It’s Giving Wings

Keyhole.co

Most cola and energy drink companies began with a product-forward attitude. Dipping into memes and current trends Ideal for quick consumption, memes, and trend-based content have surpassed being mere funny bits into valuable marketing materials for brands. Red Bull also manages separate social media handles for the team.

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How social media consistency drives business results

Sprout Social

They started posting four to five videos a week on the platform (an impressive goal for their scrappy team!) In this piece, the team behind Figo’s social media presence shared their tips for maintaining a regular social cadence and translating results to larger company goals. They get the reps in and make content all the time.

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How a Candle Company Uses Social Media to Drive a Better Customer Experience

Buffer Social

She's the Social Media Manager at Southern Elegance Candle Company (SECC), a home fragrance and budding lifestyle brand that captures the warmth and hospitality that the South is known for. Southern Elegance Candle Company is a home fragrance and budding lifestyle brand that captures the warmth and hospitality that the South is known for.

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For financial services brands, social media is a risk mitigation friend—not foe

Sprout Social

Add viral “meme stocks”—stocks that can become overvalued due to positive online sentiment—to the mix, and it became clear social media has real world implications and the potential to derail financial companies. By employing brand safety tools like social listening, teams can jump into action at the first sign of trouble.

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How SparkNotes is winning the pop culture game on social

Unmetric

SparkNotes is a company that provides study guides for literature, poetry, films, and more. Classics, Greek tragedies, poems—nothing is spared by SparkNotes’ social team. And there are handles like this one which share screenshots of brands participating in memes to appeal to the youth on social. pic.twitter.com/0Qjz9l0ayy.

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