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How to Strategically Use Social Media Trends to Boost Your Brand

Ignite Social Media

In this video, Community Managers AnnE Ford and Dervon Thompson will explore how to identify relevant trends for your brand, when to join in on viral trend conversations, and tips for putting your unique spin on trending topics. But a B2B software company likely wouldn’t have an authentic way to engage with that meme.

Trends 167
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Community management and content creation

Janet Fouts

Community Management Isn’t Content Creation. (go Now, I don’t 100% disagree with him that not all community managers are suited to create content. To tell great stories you have to stop having your community managers produce your content. That just shows how little respect they have for the community.

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IFundWomen's Guide to Cultivating an Inclusive and Engaged Digital Community

Buffer Social

Their strength is in their community. They’ve identified a powerful marketing channel to help these women bring their visions to life: digital community. Read on for a behind-the-scenes look at how IFundWomen integrates their marketing and community building to foster inclusive digital spaces. It’s a great tactic!

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How social media consistency drives business results

Sprout Social

They started posting four to five videos a week on the platform (an impressive goal for their scrappy team!) In this piece, the team behind Figo’s social media presence shared their tips for maintaining a regular social cadence and translating results to larger company goals. They get the reps in and make content all the time.

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How a Candle Company Uses Social Media to Drive a Better Customer Experience

Buffer Social

She's the Social Media Manager at Southern Elegance Candle Company (SECC), a home fragrance and budding lifestyle brand that captures the warmth and hospitality that the South is known for. Southern Elegance Candle Company is a home fragrance and budding lifestyle brand that captures the warmth and hospitality that the South is known for.

Company 89
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How to Bring Humor to Community Management

Convince & Convert

I’ve said it before, and I’ll say it again: Community managers have a challenging job. They’re on the front lines of your social media and digital channels each and every day as the voice of the company. Each meme is different, personalized to the question or comment, and includes a link to the relevant Ikea product page.

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5 Women to Watch in Social Media Marketing

Likeable

These women represent companies big and small in different industries. Kate Winick was recently promoted to Senior Director, Social Media at Peloton Interactive and has been at the company for nearly four years. Kate Winick of Peloton Interactive. Give it a listen!