Waxing UnLyrical

NOVEMBER 15, 2010

Erica Holt has more than eight years’ experience developing digital marketing strategies for non-profit and public sector clients. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. She lives in Takoma Park, Md., with her husband and two young sons. Wanna Subscribe? Shall We Tweet?

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News Google SEO Postrank 274

Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. That, I understand. Thanks so much for stopping by WUL!

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Social Media Postrank Energy Tourism 153

Akamai Marketing

FEBRUARY 11, 2009

The power of events, ESPECIALLY B2b events, is undeniable and people are still attracted to them, computers and phones not withstanding, most of us prefer the company of human beings. Now that the spotlight is on, every time there is a sponsorship, a meeting or an event, eyebrows will go up. This will not kill the event or incentive industry.

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Waxing UnLyrical

NOVEMBER 19, 2010

In 2008, investment and securities trading company Bear Sterns was forced to sell itself to JP Morgan Chase for $10 a share after rumors were spread about the company going bankrupt. Companies must protect their reputation in light of rumors, especially those that are defamatory. He’d love to grab a gab on Twitter.

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Waxing UnLyrical

DECEMBER 24, 2010

And I don’t think I’m making wild guesses when I say that Excentric, the Portuguese digital marketing agency that created the “digital nativity&# video, will be deluged by prospective clients. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. Thanks for sharing!

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Waxing UnLyrical

SEPTEMBER 13, 2010

Students are not taught about new practices, since proprietary tools and techniques often remain with hidden with the agencies and companies that create them. But the true art and science of public relations measurement should get out of the marketing mix and go beyond traditional AVE metrics. Thanks so much for stopping by WUL!

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Bare Feet Studios

SEPTEMBER 9, 2008

Home About What We Do PayPal Speaker Contact Subscribe Press / PR Bare Feet Network Internet Literacy for Business: Blogging, Podcasting, Online Video & Social Media Howto, Consulting, Training & Public Speaking Home > News , Productivity , Social Media , Tech Tools > Yammer asks: What’s Happening at Your Company?

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Waxing UnLyrical

OCTOBER 27, 2010

Although not quite as simple as school’s fire drill, having a crisis plan serves the same purpose: to keep everyone in the company (including its reputation) safe. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. The "fire drill" idea seems like it would help many people and companies.

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Akamai Marketing

FEBRUARY 3, 2011

Alice had lots of marketing avenues to explore, and one day, while Alice was pondering her next marketing move, she saw a White Rabbit. Be prepared to test the market, and don’t be afraid to fail. The EAT ME Conundrum: Occasionally, a company who is jumping into social media will get lucky and land in the viral vortex.

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Waxing UnLyrical

FEBRUARY 1, 2011

Market mix modeling is an option (and one that he mentioned) but not inexpensive, so out of the reach of many companies. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. He then said, “The second way to measure offline business outcomes is to use primary research.

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Waxing UnLyrical

NOVEMBER 23, 2010

It was something to the effect of “Would/should companies do this with big bloggers in their spaces?&# Alas, the issue is even stickier for bloggers than it is for companies. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. My opinion on this is nuanced. Simple, right?

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Waxing UnLyrical

NOVEMBER 14, 2010

If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. As always in good company with the Tinu and the others. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Do you have hidden gems to share? Enjoy your day!

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Waxing UnLyrical

OCTOBER 22, 2010

If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. decision on what to measure will be unique to each company. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Regardless, thanks for visiting! Wanna Subscribe?

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Convince & Convert

MARCH 4, 2010

Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers. This is especially misplaced with group written blogs, where the broad content focus and inconsistent tonality makes RSS subscription less likely. Very helpful post, Jay.

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Metrics Strategy How To Tourism 130

Waxing UnLyrical

NOVEMBER 7, 2010

How to not suck being a conference moderator or speaker , from TopRank’s Online Marketing Blog. How B2B companies use real-time blog posts to get trade media exposure , from David Meerman Scott ‘s Web Ink Now. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email.

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Waxing UnLyrical

FEBRUARY 5, 2011

Frankly, it seems absolutely ridiculous to me that companies are paying $3 million for the chance to get one ad – ONE – aired. And if consumers cannot remember the companies or the products, the commercials do not lead to sales. The other half of me is rolling her eyes. “Get over yourself,&# says Other Half.

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Buzz Marketing for Technology

JUNE 27, 2008

Of course if youre lucky youll find something valuable in the mix of agile software, Ruby on Rails, ASP.NET, eLearning, technology, politics and marketing that I write about. Looking forward to the beginning of true space tourism and pursuing software craftsmanship. marketing. (1). Apparently I'm in marketing now.

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Waxing UnLyrical

DECEMBER 14, 2010

Many thanks to @greg_savage and @LucyChisholm for their input) Mike Doman is an Account Executive at Mulberry Marketing Communications in Melbourne, Australia. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. Thanks so much for stopping by WUL! Regardless, thanks for visiting!

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Waxing UnLyrical

JANUARY 23, 2011

Your company is merging. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? by John Taylor. Why: OK, perhaps not uber-long (887 words). I’d love to know.

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Waxing UnLyrical

SEPTEMBER 30, 2010

Herwin has a strong interest in pursuing a career in public relations, helping companies and organizations make personal connections past the corporate-consumer dynamic, both on- and off-line. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. He’d love to grab a gab on Twitter.

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YouTube Postrank Class Tourism 135

Bare Feet Studios

JUNE 7, 2009

As I understand it, this blogger trip is not the first time Hawaii tourism has paid for blogger fam trips – though it is the first official blogger tour and significant campaign of which I am aware. This was a low-risk venture and hopefully a terrific learning opportunity for people new to social web marketing.

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Bare Feet Studios

JULY 8, 2009

Second – Conflicts of Interest As bloggers, podcasters, marketers and PR professionals adopt social media tools and tactics, they are often caught in the middle of problematic situations. The Word of Mouth Marketing Association (WOMMA) has an extensive code of ethics here. Somewhere, I have to make money, or my kids don’t eat.

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Waxing UnLyrical

NOVEMBER 4, 2010

If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. For the rest of my site, I made my 404 error message a little funny rather than using the generic one from my hosting company. Will you let me know if this post was helpful? Any further tips? Thanks so much for stopping by WUL!

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Bare Feet Studios

OCTOBER 1, 2008

We will have three guest speakers from the mainland, sharing case studies from companies like Dell, Southwest Airlines, and Cisco who are using social communities online for internal and external customers. Speakers Chris Heuer , the founder of Social Media Club and a digital marketing veteran with 14 years of experience online.

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Waxing UnLyrical

OCTOBER 14, 2010

As Haque explains, while their book value is about $32 billion, their market cap is over $262 billion. Herwin has a strong interest in pursuing a career in public relations, helping companies and organizations make personal connections past the corporate-consumer dynamic, both on- and off-line. Creativity, for them, is an afterthought.

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Bare Feet Studios

NOVEMBER 13, 2008

TechZulu “provide(s) interviews from CEO’s for startup companies, Tech Stars of Web 2.0 to spotting Under the Radar companies. Now is a good time to sign up to receive new articles by email as soon as they are published or subscribe to our RSS feed. Share/Bookmark Thanks for reading!

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Upcoming Viddler Conference Film 40

Waxing UnLyrical

JANUARY 13, 2011

If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Thanks so much for stopping by WUL! Regardless, thanks for visiting! Perfect example of that. Wanna Subscribe?

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Bare Feet Studios

DECEMBER 4, 2009

I love doing this type of session – one and half hours of touring the social web and discussing the implications for marketing, customer service, new lines of business, technology, and of course the ever-present legal and HR concerns. That’s shorthand for the CEO, the CFO, the CTO, the CLO, etc. as a Quicktime movie. (28

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Bare Feet Studios

DECEMBER 3, 2009

As people and companies are learning how to participate on social networks, deciding what sorts of content to create, or even how to set pricing for web-based services, they initially experience that nervous pit in the stomach that comes from a lack of knowledge in the space. It is very simple, though not always comfortable to implement.

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Bare Feet Studios

JULY 24, 2008

They have over 30,000 users, so we like being #26, slighty ahead of Mahalo Daily and just behind Sony Pictures and in the company of Rocketboom and Next New Networks. Top Social Marketing Blog Also this week, and more of a surprise, this blog was featured on a listing of the Top Social Marketing Blogs.

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Bare Feet Studios

NOVEMBER 25, 2008

Here is the direct link to the Conversational Marketing Summit. What are the secrets that “digital natives&# know for using the internet to build their personal and company brands? Now is a good time to sign up to receive new articles by email as soon as they are published or subscribe to our RSS feed.

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Upcoming Viddler Conference Flickr 40

Bare Feet Studios

JULY 16, 2010

We can’t rely on mainstream radio – we have to market ourselves. And visit the East Honolulu Clothing Company. Now is a good time to sign up to receive new articles by email as soon as they are published or subscribe to our RSS feed. Give people links to share with their friends to your music, to your gigs, etc.

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Social Media Upcoming Conference Viddler 88

Bare Feet Studios

MARCH 1, 2009

The San Francisco Bay Area is home to the Cluetrain Manifesto and the now decade-long march toward transparency in communication and marketing. Hawaii tourism officials would do well to read the book. Compare this to the Queensland Department of Tourism, who created the World’s Greatest Job contest.

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Bare Feet Studios

MARCH 29, 2010

In short, how do you know if you and your company should be considering this type of software ( Social Sentry ) purchase? UPDATE 21 April 2010: Local Hawaii company Altres (HR management firm) has prepared this free white paper on Social Media & the Workplace. See the hot red zone on the matrix.) See the purple zone.)

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Bare Feet Studios

JULY 2, 2008

What I don’t understand is why they seem unable to learn from the recurring problems they experience to be both more efficient and to actually convert them into marketing moments. Create a marketing agreement with someone like Target or P&G to have emergency comfort kits on hand. Providing water or a few chairs?

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Bare Feet Studios

MAY 27, 2009

Here is the case in a nutshell: These new brand ambassadors are almost the perfect instruments for surreptitiously sparking and cultivating groundswell within desired and vital target markets. How would they feel if they knew it was an all expenses paid trip, courtesy of the tourism industry? get nailed for it in public.

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Tourism Blogger Upcoming Review 40

Bare Feet Studios

OCTOBER 21, 2009

Now is a good time to sign up to receive new articles by email as soon as they are published or subscribe to our RSS feed. I also have less faith in a company if they don’t have a good website or an updated website. Yes, as a major part of a company’s brand image. Please add your vote and share your comments with us.

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