Oktopost

JANUARY 12, 2021

Surprisingly, for many companies, the answer is often no. . While B2C companies’ average CX scores range from 65% to 85%, their B2B counterparts usually manage less than 50%. The relationship for B2C consumers is often short-lived, though brand loyalty does exist (for example, Apple). . Social Media .

B2B 101

B2B Marketing Metrics Survey 101

Sprout Social

FEBRUARY 26, 2024

So this month we scoured the internet looking for brands across industries—from pet products to business software to car insurance—who shine when responding on social. Each of these brands deliver A+ customer care , which translates to increased awareness, brand loyalty, positive sentiment and revenue. The opposite is true.

Report 62

Report Atlassian Brands Sentiment 62

Sprout Social

MAY 19, 2021

Now, customers are shifting to social for praise, complaints and everything in between. Creating a social media interaction strategy is essential for long-term customer satisfaction. Most consumers expect brands and companies with a social media presence to interact with their customers in meaningful ways.

Engagement 130

Engagement Brands Review Influencer 130

Hootsuite

JULY 4, 2022

It’s also a great channel to support the consideration stage of the buyer journey, drive conversions, and build customer loyalty. Do TikTok’s greatest strengths line up with what you’re trying to achieve with your social media strategy? But it’s not just digital banks and fintech companies that find success on TikTok.

Questions 104

Questions Banking Insurance HootSuite 104

Sprout Social

FEBRUARY 29, 2024

Artificial intelligence in marketing With marketing , AI transforms how businesses interact with their customers in several ways, offering tangible benefits that directly impact a company’s bottom line. Media buying Companies like Volkswagen utilize AI to optimize their advertising strategies.

Patterns 112

Patterns Sentiment Analysis Proposal 112

Sprout Social

JULY 30, 2020

Retail is an industry that has faced major disruptions during 2020 like store closures, production plant shutdowns and drops in sales. Connec+ , a full-service digital marketing and retail consultancy business, recognized that social media would be instrumental in filling communication gaps.

Retail 116

Retail Groups Groups Social Media 116

agora pulse

APRIL 28, 2020

Learn from these gifted and experienced social media managers about what it takes to be successful in the social media industry. Are you hoping to become a social media manager, either for your own business or as a consultant to others? What is the best aspect of being a social media manager?

Social Media Management 161

Social Media Management Social Media How To Consultant 161

Sprout Social

MARCH 12, 2020

Effective monitoring can power connections with your audience, uncover trends and lead to stronger brand loyalty. While the data that comes from monitoring might not translate to raw numbers, the qualitative data that comes from honest conversations on social can be extremely valuable when refining your strategy.

Data 94

Data Skills Meme Social Media Management 94

Sprout Social

OCTOBER 30, 2023

In this article, we explain the role of personalized social media marketing and strategies companies can use to build customer relationships that lead to increased revenue. These enhanced relationships lead to increased customer lifetime value (CLV), engagement, loyalty and return on investment (ROI).

Social Media 116

Social Media Marketing Loyalty Collaboration 116

Sprout Social

DECEMBER 19, 2023

Brands looking to take advantage of all the channel has to offer need to think seriously about social media career progression. Investing in your team today can drive acquisition, loyalty and growth tomorrow. In this list of social media job titles and descriptions, we cover all the positions you need on your core team.

Social Media 98

Social Media Social Media Management Influencer Team 98

Sprout Social

OCTOBER 3, 2022

Today, over 50 million people on social media identify as content creators. As the creator economy continues to mature and expand, it’s changing what it means to be a social media manager and pushing brands to rethink how social plays into their overall business strategy. Social media management is a skill.

Strategy 112

Strategy Brands Content Social Media Management 112

Sprout Social

NOVEMBER 22, 2021

What social customer care teams can expect from the 2021 holiday customer service rush. The pandemic continues to impact global supply chains , leaving warehouses empty and retailers scrambling for inventory. Last year brought retailers an 18% increase in social messages during the holiday season.

Team 111

Team Collaboration Retail Questions 111

agora pulse

JANUARY 4, 2018

In this article I’m going to give you five funny social media predictions for 2018 and tell you how social media managers can prepare for them. Before we begin, it’s worth noting that while most of the social media predictions I have written over the years have come true, they don’t happen instantly.

Social Media 125

Social Media Social Media Management Net Neutrality Curation 125

Sprout Social

JUNE 5, 2019

The two phrases “social customer service” and “social customer care” are close cousins with a few points of distinction. In this scenario, the company responds only when a customer comes to them with a question or issue. This reward only serves to generate even more loyalty among their customers.

Social Media 105

Social Media Loyalty ROI Report 105

Webbiquity SMM

JUNE 14, 2011

But few companies have sufficiently sophisticated analytics in place today to do this properly. • The trick in using social media monitoring tools is not to automate “fast, shi**y answers&# as Steve put it, but rather to find the right person to respond. Some also serve as management platforms, which is helpful.

B2B 165

B2B Sentiment SEO Klout 165

Hootsuite

SEPTEMBER 24, 2019

Aim for personal connection: Stories are a huge driver of Instagram direct messages that help build follower loyalty. For example, Rocky Mountain Soap Company uses highlights covers to share some of their core values. Media and entertainment: Tuesday and Thursday, 12 to 3 p.m. Retail: Tuesday, Thursday, and Friday, 12 p.m.

Instagram 112

Instagram Tips Marketing Hashtag 112

Hootsuite

JUNE 27, 2022

The eternal struggle of every social media manager (we know it all too well): what the hell do I post today? Retail and B2C brands tend to get the most attention for doing cool stuff on TikTok. B2B businesses (and lots of service-based companies too) often operate in very niche areas with very niche audiences.

B2B 97

B2B Trends Authentication Film 97

Convince & Convert

JULY 27, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. Jay: Welcome everybody to Social Pros. Not only Eric’s company Argyle Social, but our friends at Infusionsoft.

Airlines 115

Airlines Sentiment Hotels ROI 115

Viper Chill

APRIL 26, 2010

For example, you might not know that I helped one newspaper go from a limited social media presence to helping them hit the Digg homepage over 40 times. It’s a great place to drive interactions with your company if your corporate website is rather boring and hard to content manage.

Social Media 80

Social Media Strategy Digg Forums 80

agora pulse

MAY 6, 2020

What should you do when your social media agency’s sector has been hit hard? We’ve got ideas and tips on how social media managers can best handle this tough time. When companies feel financial pressure, they often look to cut costs. What Social Media Managers Want to Know.

Social Media 106

Social Media Tips Discount Price 106

Webbiquity SMM

JUNE 6, 2011

Penenberg’s ( @Penenberg ) Fast Company article: “Social Networking Affects Brains Like Falling in Love” examines research by neuroeconomist Paul Zak that suggests social networking triggers the release of the generosity-trust chemical in our brains: Oxytocin (known as the cuddle chemical). Marty Weintraub – @aimclear.

Twitter 198

Twitter B2B Crowdsourcing Hubspot 198

Keyhole.co

JULY 29, 2023

They actively promote hashtags, such as #StarbucksLove, and feature UGC on their social media channels. This strategy not only strengthens the bond with customers but also provides a platform for fans to showcase their creativity and loyalty. You don’t have to be a B2C company. Anybody could use this strategy.

Campaign 52

Campaign Social Media Strategy Hashtag 52