Hootsuite

AUGUST 10, 2021

Influencer marketing—also known as branded content or working with creators—is a surefire way to expand the reach of your brand on social media. Let’s look at how to make a social media influencer program work for you. Let’s look at how to make a social media influencer program work for you. What is influencer marketing?

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Influencer Social Media Marketing How To 145

Waxing UnLyrical

DECEMBER 4, 2018

If you are a communications pro, I don’t need to tell you that influencer marketing is hot and could soon outpace traditional paid media spend. Everyone is jumping on the influencer marketing bandwagon because it’s all the rage, just like every other fly-by-night new trend. So, what is influencer marketing?

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Influencer Trends Marketing Real Estate 193

Oktopost

JUNE 21, 2022

The term “influencer marketing” often evokes thoughts of popular B2C products showcased by social media gurus with millions of followers. But influencer marketing is not just for B2C. B2B companies are leaving money on the table by not exploring influencer marketing as a significant marketing component for their businesses.

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Influencer LinkedIn B2B Industry 88

Sprout Social

MARCH 20, 2023

Your first instinct when implementing an organic social media strategy for a technology company would be to showcase your tech, right? Influencer content This is really where you can tap into your community, and provide so much value. You may be thinking, “How does a product-driven technology company implement influencer content?”

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Communities Products Company Strategy 87

Hootsuite

MAY 13, 2020

Considering influencer marketing ? Even if you aren’t, it would be a mistake to ignore influencer marketing trends. Beyond their role as effective brand ambassadors, influencers are also just good marketers. There’s a reason the influencer marketing industry is booming. Influencer has become a bad word. “I

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Influencer Trends Marketing Guidelines 145

Sprout Social

JUNE 14, 2022

Our devices are getting a tinge of silver from a seemingly unlikely source: senior influencers. Why we love senior influencers. Most Gen Z influencers can’t say they have the same following from their Baby Boomer counterparts. Part of the appeal of senior influencer content is the surprise factor. glam #transformation. ?

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Influencer Authentication Class Travel 99

Likeable

SEPTEMBER 17, 2019

So, your brand wants to leverage an influencer. And it’s likely a good idea, considering that the influencer marketing industry is booming and it’s poised to reach between $5 billion and $10 billion by 2022. What’s the best way to start the process of finding an influencer? This is exciting! Who are you talking to?

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Influencer Marketing CPM Fashion 81

Sherrilynne Starkie

MARCH 21, 2018

Influencer marketing is nothing new. PR pros have been building positive relationships with influencers since the dawn of the profession. What has changed is the definition of what, or who, an influencer is. There are millions of them each with his or her own niche, own voice and, therefore, own influence. million times.

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Influencer Automotive Marketing Guidelines 90

Later

SEPTEMBER 15, 2020

This year has seen a shift with brands publicly taking accountability for a lack of diversity in influencer marketing. From the beauty to travel industry, Black content creators have spoken out about tokenization, unfair pay, and microaggressions when collaborating with brands. Diversity in Influencer Marketing #1: Sashagai Ruddock.

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Influencer Travel Marketing Instagram 65

Pixlee

AUGUST 12, 2020

Influencer marketing is here to stay, regardless of travel and in-person events. Influencers provide a trustworthy connection with their fans, which brands can use to foster better connections with their audience. But is influencer fraud as big of an issue in 2020? Is Influencer Fraud on the Rise? billion dollars.

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Influencer Authentication Metrics ROI 77

agora pulse

OCTOBER 11, 2018

There are a lot of Instagram influencers out there—and not all of them are mega-influencers charging tens of thousands of dollars per post. Because of the growing number of social media influencers, the role of the social media influencer has changed over the past few years. It’s Not (Just) About Money.

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Influencer Features Instagram Hashtag 120

Keyhole.co

MARCH 24, 2024

The company also recorded a whopping $2.2 Analysis of Airbnb social media accounts Airbnb’s target market includes regular travelers with a budget crunch, families looking for unique experiences, and business travelers. The brand also posts influencer content and shares UGC on TikTok. But today, Airbnb boasts 7.7

Communities 59

Communities Social Media Strategy UGC 59

Later

APRIL 5, 2020

Like many industries, COVID-19 has made a strong impact on influencer marketing: campaigns are being paused and influencers are reducing rates. Coronavirus has impacted every corner of our lives, and yet, with strength and resilience, businesses and influencers are looking to find a new normal amid the crisis.

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Influencer Marketing Instagram Engagement 74

Pixlee

NOVEMBER 25, 2019

One of the greatest benefits of utilizing influencers is the genuine connection they can build with a brand and its community. What is an influencer event? You’re probably wondering what this elusive element to influencer marketing is, right? Well, this trending strategy is an influencer event. .

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Hosting Eventful Influencer Authentication 53

Social Media Strategies Summit

JUNE 8, 2023

But despite all of these reasons to move away from Facebook, there is no denying the platform’s continued influence. Watch video here The campaign targeted people aged 20+ in the US, including those interested in luxury travel. RXBAR Uses Facebook to Drive In-Store Sales Protein bar company RXBAR had a tough couple of years.

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Brands Facebook Influencer Campaign 130

Buffer Social

JULY 23, 2019

They say bigger is better … but in the case of influencer strategy , we think the opposite could be true. The latest data shows that micro-influencers, influencers with 10,000 or fewer followers, are getting the best results for brands and businesses. Understanding influencer marketing and micro-influencers.

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Influencer Strategy Marketing Survey 75

Waxing UnLyrical

APRIL 15, 2016

As more and more brands jump on the influencer marketing bandwagon, how they structure influencer programs and communications is becoming increasingly important. What exactly is it you want influencers to do? For example, a former client that we work with on and off wanted some advice on an influencer program.

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Influencer Marketing Banking Guidelines 100

Pixlee

DECEMBER 29, 2017

We’ve put together our list of the 10 must-attend travel marketing conferences of 2018 for anyone looking to network with top travel professionals, learn about emerging trends, and build out an innovative tourism marketing strategy that speaks to today’s travelers. Eye for Travel : San Francisco, CA (April 9-10 2018).

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Travel Conference Tourism Forums 40

Pixlee

DECEMBER 29, 2016

We’ve put together our list of the 10 must-attend travel marketing conferences of 2017 for anyone looking to network with top travel professionals, learn about emerging trends, and build out an innovative tourism marketing strategy that speaks to today’s travelers. Eye for Travel : San Francisco, CA (April 24-27 2017).

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Travel Conference Tourism Hotels 47

Hootsuite

JANUARY 13, 2022

For example, photos of employees packing or making up orders or a video of your team talking about why they love working for your company. UGC is used across all stages of the buyer’s journey to help influence engagement and increase conversions. Increase conversions and influence purchasing decisions. Source: Business Wire.

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UGC Content HootSuite Authentication 145

Dave Fleet

JANUARY 5, 2023

Fact-checks are unlikely to reach everyone who was exposed to the initial misinformation, as fake news travels farther and faster online than factual information. Debunking misinformation does not always nullify its effects (known as the continued influence effect). Getting people to believe fact-checks is challenging.

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Social Media Reputation Study Organization 195

Sprout Social

MARCH 19, 2024

These leaders also expect their companies to increase investment in AI for marketing in the next three years. For long-term success, companies may face challenges when implementing this technology due to a lack of understanding and organizational experience with AI.

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Sentiment Banking Patterns Hotels 112

Diva Marketing Blog

JUNE 19, 2016

Seems the Scripps Networks Interactive brass thought so too because they offered Jay an amazing opportunity to film a pilot for a sister network, Travel Channel. Jay Ducote, Deep Fried America : Deep Fried America presents a great mix of drool-worthy food, talented chefs and fun travel. avid food TV viewers.

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Travel Hosting Social Media Influencer 75

Pixlee

NOVEMBER 13, 2019

The influencer marketing industry is rapidly expanding and for a good reason. According to Influencer Marketing Hub, the average earned media value per $1 spent on social media is $5.20. And it means that for the vast majority of brands, influencer marketing works better than other marketing channels.

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Influencer Brands ROI Class 43

Later

JUNE 27, 2019

When it comes to growing your business on Instagram, influencer marketing has proven to be a huge growth asset. And it’s not just for the mega brands — influencer marketing for small businesses can seriously level-up a campaign, build brand awareness and reach new audiences, without blowing the budget. .

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Small Business Influencer Template Templates 56

Ignite Social Media

OCTOBER 25, 2016

Influencer marketing during the holiday season can be a great idea for brands. Every so often though I think to myself, self, what do influencers really want? It helps keep you on top of changes in influencer marketing and just continues to build that relationship between your company and your influencer network.

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Influencer Marketing Project Campaign 60

Talkwalker SM

MAY 26, 2016

Here are a few numbers that will convince you to step up your visual influencer marketing on social media: 47% of millenials are influenced by what they see on social media when it comes to making purchasing decisions (2015, Deloitte ). For each dollar spent on your influencer program, you will generate an average $6.95

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Analytics Influencer Apparel Airlines 68

The Realtime Report

JUNE 4, 2019

Customers can book a hotel room directly through a Facebook page, making for an even more immediate purchase than a random search online, a scroll through some travel websites, and the hope that eventually, they’ll land on your website. Utilize Affiliate Marketing And Instagram Influencers. Follow The Trends.

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Hotels Tips Marketing Affiliate marketing 161

Sprout Social

NOVEMBER 1, 2016

From inspiration to reminiscing, travelers turn to social media throughout every step of their journey. Social media has a huge influence on travel-related purchases. In fact, of those who use social media to research travel, only 48% followed through with their original plans. 33% switched hotels. 10% switched resorts.

Travel 40

Travel Class Social Media Hotels 40

Pixlee

MAY 28, 2021

Travel, fashion, cosmetics, fitness: what do these industries have in common? It is easier for a fashion or sporting goods company to think and decide what type of content to post. For example, pet insurance company Trupanion helps protect their customers’ best fuzzy friends. Work with Influencers Relevant to your Audience.

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Instagram Insurance UGC Brands 83

Mindjumpers

JUNE 20, 2019

Challenge: OtterBox is a company who produces stylish phone cases, protecting the key creative tool of a modern generation. Solution: #OtterBoxCityMeets – six markets, six influencers, six cities, six events… hundreds of pieces of content. Our influencers promoted their events and planned tours of their favourite spots.

Banking 100

Banking Influencer Travel System 100

Hootsuite

NOVEMBER 2, 2022

Bonus: Get the influencer marketing strategy template to easily plan your next campaign and choose the best social media influencer to work with. Sponcon , otherwise known as sponsored content, is a form of influencer marketing in which brands pay creators to make and promote content that features their brand. What is sponcon?

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Brands Collaboration HootSuite Influencer 96

Pixlee

JANUARY 23, 2018

Influencer marketing is holding steady as an important element of any serious marketing strategy. Expect to see a considerable portion of marketing budgets allocated to influencers this year as it becomes an always-on strategy. In fact, 59% of marketers intend to increase their influencer marketing budget in the next year.

Influencer 41

Influencer Trends Marketing Authentication 41

Hootsuite

AUGUST 10, 2022

Unless you’re a plucky time-traveler from the 1800s, you probably already know what an influencer is. (If Influencing as a career has made a significant impact on social marketing, and on the media industry as a whole. Scroll for more (time traveler: not that kind of scroll). That’s why influencer marketing is so popular.

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How To Marketing Collaboration Influencer 106

The Realtime Report

FEBRUARY 6, 2020

Whether you love the convenience of shopping online, the freedom to travel independently without having to learn to navigate a paper map, or being able to connect with friends and family, you can probably think of one or two ways the internet has made life easier or more enjoyable for you. Here’s another harsh reality.

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Tips Marketing Resources Campaign 233

Pixlee

NOVEMBER 30, 2017

Influencer marketing isn’t the next big thing—it’s already a big thing. Influencers promoting brands existed long before the digital revolution from the beginning of print advertising to stars pushing their “favorite” cigarettes in commercials on black and white televisions. Polling for Market Research.

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Influencer Instagram Marketing Features 41

Diva Marketing Blog

JUNE 19, 2016

Seems the Scripps Networks Interactive brass thought so too because they offered Jay an amazing opportunity to film a pilot for a sister network, Travel Channel. Jay Ducote, Deep Fried America : Deep Fried America presents a great mix of drool-worthy food, talented chefs and fun travel. avid food TV viewers.

Travel 40

Travel Hosting Social Media Influencer 40