Jeff Esposito

APRIL 4, 2011

Last week, the social media world was rocked about the acquisition of social media monitoring company Radian6 by CRM vendor Salesforce.com to the tune of $326 million. On one hand, I am extremely happy for folks like Amber Naslund and Lauren Vargas who work at the company.

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Radian6 Social Media Social CRM Company 52

Convince & Convert

AUGUST 19, 2010

All of these tactics can work together seamlessly to create a robust, optimized content marketing engine that pays real dividends in increased website traffic, and conversions. Note to readers: all of these companies are Convince & Convert clients. As Brian Solis has written about a lot, social optimization needs to be simple.

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Social Media Strategy Tourism Social CRM 143

Convince & Convert

JULY 27, 2010

First of all, tremendous thanks to the incredible team of guest bloggers who did an amazing job keeping the content fresh, and the conversation lively. Mike Cassidy made me (and a lot of other people) think differently about the intersection of social media strategy , and business objectives. Retweets are up. RSS subscriptions are up.

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Social CRM Consultant Blogger MySpace 117

Convince & Convert

JULY 20, 2010

Through their inquiries for, and conversations about content, the public is telling us what they want online in record volume, and nearly in real time. All you need is a keyword research tool and access to about any social media monitoring tool to listen and improve your content creation efforts. Easy – you listen! – Thanks Mike!

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Social Media Strategy Consultant Blogger 142

Convince & Convert

MAY 25, 2010

link] Shane Jacob Like this post from @jaybaer nice advice on addin online marketing to an agency's services [link] [link] Shane Jacob Like this post from @jaybaer nice advice on addin online marketing to an agency's services [link] [link] Patrick Reyes The digital eco system can be applied to large companies too!

Marketing 124

Marketing Social CRM Conference Social Media 124

Convince & Convert

FEBRUARY 5, 2010

Changed the sharing tools to incorporate Sexy Bookmarks plug-in (Michael Stelzner at Social Media Examiner turned me on to it). thanks, Kathy [link] jaybaer Although it's my usual practice, I'm not going to reply to each comment, since this isn't a very conversational blog post. But seriously, THANK YOU. Incredible.

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Disqus Social CRM Patterns Consultant 109

Convince & Convert

JUNE 17, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

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Twitter Metrics Social CRM Consultant 126

Convince & Convert

JULY 14, 2010

Losing in social media can be akin to the experiences of companies like Kraft, Nestle, and BP in the social media realm. At the very least those companies are engaged in the conversation and have a strong awareness of the perceptions of their brand. There is nothing new about social media; it's just modern WoM.

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Social Media Strategy Metrics Organization 137

Convince & Convert

APRIL 20, 2010

Because of the specificity, it’s much easier to achieve a top 10 search engine ranking for long tail searches, and higher rankings = higher conversions. While this is important for a blog like mine, it’s flat-out critical for e-commerce companies, and others that are blogging for business.

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Hitwise Content Blogger Consultant 117

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. Creating and calibrating a social media strategy for any company should follow the same process. The variation may come in how social media is used, not which social media are used.

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Social Media B2B Strategy Consultant 150

Convince & Convert

MARCH 4, 2010

Blogging for Commerce Related to the first, but commerce-oriented blogs are more interested in conversion events than in traffic generation. Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts.

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Metrics Strategy How To Tourism 132

Convince & Convert

SEPTEMBER 21, 2010

Social Media is optional It doesn’t matter what the demographics of your customers are. Your company needs to be part of that conversation. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. It doesn’t matter what industry you’re in. It’s about humanization.

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Social Media Strategy Consultant Web 2.0 152

Convince & Convert

JULY 21, 2010

Remember all the hubbub last fall when the FTC released its Guidelines for Blogging and Social Media ? Companies must also uphold privacy laws. link] #agchat [link] Judy Kane Social Media Lawsuits are coming. Ive founded 5 companies, and spent 15 years running digital marketing agencies. The Lawyers R Coming.

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Social Media Policies Consultant Social CRM 156

Convince & Convert

JULY 28, 2010

When I discuss this concept with companies, however, too often I hear something in the realm of “we don’t know what to provide our customers that would be helpful.&# Try to return something to your own company. 5 excellent points that a company can (should!) 5 excellent points that a company can (should!)

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Social Media Strategy Consultant B2B 151

Convince & Convert

MAY 26, 2010

Create a social media steering group (cross-functional) for your company. Social media is fueled by passion, and too many companies try to take elements of their company that aren’t passion-worthy, and attempt to build a social media program around it. Facebook fan pages are email newsletters 2.0

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Social Media Consultant Video Strategy 136

Convince & Convert

AUGUST 18, 2010

Of course, there are a ton of outstanding PR firms doing excellent work in social media, including all the folks I have the great privilege to work with every day here at Convince & Convert. But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle.

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Questions Social Media Consultant Education 162

Convince & Convert

SEPTEMBER 21, 2010

Can you describe what your company does in 120 characters or less? Social media is about people, not logos. If you’re a small company, congratulations, this should be pretty easy. If you’re a big company, how can you act small again? Social media strategy consulting details here. What’s the Point?

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Social Media Strategy Consultant Conference 168

Oktopost

JULY 27, 2021

By marketing through search engine results and paid search advertising, a company can capture high-quality leads with intent to buy. Search Marketing combines two disciplines: SEO (Search Engine Optimization) and SEM (Search Engine Marketing). SEO is optimizing your website to be more attractive to the algorithms of search engines.

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B2B Marketing SEO Engineering 118

Convince & Convert

JULY 15, 2010

Who is monitoring social spaces where you don’t currently have outpost? There are tons of free and paid tools out there that help you to monitor the conversations taking place. Take a look at the Social Media Responsibilities Worksheet we use at the Flint Group. It might be different people for each task.

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Social Media Consultant Strategy Organization 142

Convince & Convert

AUGUST 11, 2010

Since we moved down here, we've gone through my wife's heart surgery and kidney transplant, me getting fired from two jobs (people in Florida find us NYC types to be very disagreeable – don't know why) and starting my video production company. We pulled through it together and we're the better for it today. Safe travels.

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Social Media Strategy Travel Team 116

Webbiquity SMM

SEPTEMBER 10, 2019

The top two social networks for B2B software-as-a-service (SaaS) companies are LinkedIn and Twitter. Unfortunately, almost 30% of those companies have abandoned their Twitter accounts, just suddenly going silent despite having tens of thousands or even hundreds of thousands of followers. Category: SEO Rank Tracker Tools.

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Company Twitter Content B2B 38

Webbiquity SMM

APRIL 6, 2017

Social customer relationship management (CRM) was being written about as a distinct product category as far back as 2008, but market interest really began to take off the following year. How does social CRM differ from traditional CRM? Market interest has remained fairly strong since then. 1) Infusionsoft. .

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Social CRM Tools Sample Samples 195

Convince & Convert

MARCH 23, 2010

Incidentally, these internal links are also a SEO positive) 4. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 120

Social Media Strategy Consultant RSS 120

Convince & Convert

SEPTEMBER 21, 2010

How to Create a Share of Voice Report Get Shorty – The Elevator Pitch is Dead Finding Your Mass Influencers Among Your Customers 4 Detective Tricks to Find Your Customers in Social Media Does Your Facebook Page Have a Pulse? Build Your Brand a Social Content Ladder in 5 Steps Is Starbucks the Most Dangerous Competitor to Facebook? (co-authored

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Social Media Strategy Social CRM Consultant 143

Convince & Convert

SEPTEMBER 21, 2010

I know that different companies provide different amounts of historical data at the start of the campaign (another item I should have included – may need to do a follow up on this on my own blog later on as I get all this great feedback on items to include!) Joseph | RepuMetrix Inc.

Social Media 158

Social Media Radian6 Strategy SM2 158

Convince & Convert

FEBRUARY 25, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You Know Your Customers Enough to be a Social Media Hit?

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Social Media Case Study Strategy Study 117

Convince & Convert

SEPTEMBER 8, 2010

Don’t Sell Too Early Many of the missteps that contributed to MySpace’s decay were based on the company not moving beyond its core proposition. In 2006, you have a veritable ATM machine, with companies begging you to put banner ads on your site. You’re the number one social network in the world.

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MySpace Facebook Social CRM Consultant 138

Convince & Convert

JULY 13, 2010

She develops and supervises strategic communications programs for major companies in professional and financial services, with a particular emphasis on the legal, consulting and insurance industries. Advertising shops, SEO agencies, email consultants…the list goes on. It’s a big world out there.) link] Alex Kaufman Decently accurate.

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Social Media Strategy Consultant SEO 140

Convince & Convert

JULY 22, 2010

While many businesses are excited about opportunities to reach their customers on the social web, few actually believe they have done so successfully. Lion Brand’s Lion Brand Notebook: Lion Brand is a yarn company that has been in business for over a century. Please let me know by commenting below!

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Social Media Strategy Influencer Case Study 130

Convince & Convert

MAY 19, 2010

It was much easier when the company steered the conversation. It gives us the ability to steer the conversation — and we like that. is the key to content success (great info-graphic, too) [link] [link] Web Designer SEO RT @jaybaer: Killer post by @russhenneberry : Why D.I.S. We like that.

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Social Media Strategy Consultant Social CRM 140

Convince & Convert

MARCH 9, 2010

March 9th, 2010 |Written By: Jay Baer | View Comments Tweet Are you treating social media like a checklist? A recent study by Econsultancy called “ The Value of Social Media &# shows that companies are overwhelmingly using the “Big 4″ of Facebook, Twitter, YouTube, and Linkedin for their social media efforts.

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Social Media Strategy YouTube LinkedIn 135

Convince & Convert

MARCH 18, 2010

I don’t want to poach or poorly paraphrase anyone else’s content, so here’s what I wrote in Letters to the C-Suite: To The Executive Team: I realize everyone is telling you social media is a unicorn, but maybe it’s just a horse? Today, I still believe we are in the Social Media “Honeymoon&# period.

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Social Media Strategy Consultant Publishing 119

Convince & Convert

JUNE 3, 2010

Over time, some of the more web-savvy companies started offering online forms as a way to send them an email – now users didn’t even have to log into Hotmail to send a message! Ive founded 5 companies, and spent 15 years running digital marketing agencies.

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Social Media Strategy Consultant Social CRM 111

Convince & Convert

JULY 8, 2010

Great post and comparison of the media phenomenon, vampires [link] Jane Cooke It is still the most convenient medium for typing out private conversation. link] [link] Zuberance RT @jaybaer: 3 Reasons Email is the Coolest Vampire Today [link] [link] SEO India Excellent quote Thanks for Interesting post.

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RSS Research B2B Consultant 129

Convince & Convert

AUGUST 4, 2010

But, one of greatest benefits of social media is that it puts the shortcomings of your operations department in marketing’s lap, and vice-versa. Ultimately, this will make for stronger companies. The customers that take you to task in social media aren’t the ones you need to worry about. Your point is dead-on.

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Social Media Strategy Comments Course 132

Convince & Convert

JUNE 8, 2010

But while companies are rightly trying to get their heads around the concept that every customer is now a secret shopper and a potential reporter, not enough attention is being paid to the positive ramifications of real-time business. Instead, you must first establish a protocol by which your company is CONSTANTLY listening for opportunities.

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Social Media Foursquare Consultant Airlines 129

Convince & Convert

JUNE 30, 2010

If we’re not using the available data (made even richer by the coming ubiquity of “like&# ) to boost relevancy of our social and email communication, our fans will gravitate toward companies that are. It’s time to start thinking about social media the same way. Because relevancy = respect.

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Social Media Strategy Automotive SEO 129