HOW TO: Make Facebook Your Company Newsroom – My Mashable article
Josh S Peters
SEPTEMBER 18, 2009
HOW TO: Make Facebook Your Company Newsroom. This is just a quick FYI to let you know I have another article published on Mashable today.
Ross Mayfield's Weblog: Elevating the Enterprise 2.0 Conversation
Buzz Marketing for Technology
JUNE 27, 2008
Conversation. Its time to elevate the conversation beyond features (wiki, blog, RSS, social networking, etc.), Conversation : Comments. Lijit Search. Ross Mayfield is the Chairman, President & Co-founder of Socialtext , the first wiki company and leading provider of Enterprise 2.0 Conversation. Conference.
SocialText 
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Trending Sources
50 Ways Marketers use Social Media to Improve Their Marketing
Harp Interactive
OCTOBER 9, 2009
Not every company needs a blog. YouTube worked for BlendTec, but it might not work for your company. Here’s a list of 50 ideas (in no particular order) to help move the conversation along. . Build blogs and teach conversational marketing and business relationship building techniques. And yet, there’s something to this.
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Utah CEO Article on Document Sharing
Josh S Peters
MARCH 5, 2010
Document sharing is a great tactic for companies that requires some solid thought and strategy behind it when you’re considering it. I wrote an article for Utah CEO about document sharing an how Giving It Away Can Pay.
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To Thine Own Audience Be True
Josh S Peters
JUNE 9, 2010
Those who use these tools daily hear over and over that social media is a conversation. To have meaningful, lasting conversations, you must also know your audience. When they couldn’t get the coupon, they let the company know. All tools should be properly used for best results. You must talk with them and listen closely.
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How Johnnie made his own game
Josh S Peters
OCTOBER 28, 2009
Recently&# the Johnnie Walker company released an amazing advertisement that embodies this spirit. One of the key points to successfully using social media for your company is to tell your story. This video is one of the best examples of a company telling it’s story in an interesting and compelling manner. Storytelling.
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All of Seth Godin's Free ebooks in one place | Shuaism
Josh S Peters
SEPTEMBER 16, 2009
Flipping The Funnel Companies (606) Flipping the Funnel is all about giving your fans the power to speak up. This one is based around the needs of companies. It’s about companies that can help you make something happen… I think I should be on that list Bonus links!
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What's THE most important part of Online Reputation Management (ORM)?
Josh S Peters
MARCH 16, 2010
Who ever it is make sure they know what your company’s position and strategy is for online reputation management. PR Who is already handling your brand’s image? Is it every employee’s responsibility, a dedicated departments, or an agencies? However you split it, ORM is all about your Public Relations.
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More businesses should use LinkedIn for job applications
Josh S Peters
OCTOBER 18, 2010
More companies should look at this approach and take note. It’s nice to see some companies working to get their HR, and application process in line with how things are changing online, but from my current experience I can tell you it’s still a far way from where it should be. That’s it.
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10 Reasons Why Your Business Needs a Killer Social Media Strategy
Techipedia: Tamar Weinberg
MAY 18, 2010
Just because you’ve heard that other companies are doing it doesn’t mean that social media will magically work for you. It finds your customers Companies using traditional marketing methods (e.g. In every industry, there are existing conversations going on. It introduces your brand Is your company new?
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Use Social Media to Be Human: Tips from Michael Brito
Almost Savvy
NOVEMBER 1, 2009
Monitor our conversations? Your turn: Which brands or companies do you see “doing social media&# right? We see them online on Facebook and Twitter, though we’re not always quite sure what they’re doing there. Are they there to sell products? Reply to customer complaints?
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157 Free Twitter Seminar
Josh S Peters
OCTOBER 16, 2009
What we have done is gather our knowledge based on our various areas of expertise and put together a training program that includes, but definitely isn’t limited to: How to use Twitter to extend your brand How Twitter can fit into your organization’s sales cycle How to find the right mix of using Twitter like a TV station, town hall, cocktail (..)
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100 Social Media Workshop in Salt Lake City
Josh S Peters
NOVEMBER 16, 2009
My goal is to fill your brain with actionable knowledge and tactics that you can take back with you to your company or personal use. You will need to bring your laptop because we will be doing this stuff from beginning to end. You will also get a signed copy of my book just for showing up. Thank you for reading, hope to see you there.
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100 TwittFaced now available for pre-order | Shuaism
Josh S Peters
AUGUST 21, 2009
We wanted to create a practical guide book that can be used by anyone, any company, any size. We even have a section on basic SEO for your blog so you can take the advice we give and make the most of it.
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Convince and Convert Blog: Social Media Strategy and Social Media.
Convince & Convert
SEPTEMBER 20, 2010
In fact, social media can be MORE transformative for a B2B company than a B2C company. Creating and calibrating a social media strategy for any company should follow the same process. Size Doesn’t Matter I’m also often asked about how social media execution differs between large and small companies.
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What exactly ARE your ethics?
Josh S Peters
SEPTEMBER 29, 2009
Now, you would think that a company so concerned with ethics that it’s part of their landing flash animation wouldn’t be ripping off the logos of well known companies. Well in your company you probably have people who represent the company in many ways. The good news is that they didn’t.
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Social Media for Authors, Free ebook
Josh S Peters
APRIL 21, 2009
I hope it leads to additional success for you and your company as well as positive reviews from authors! I was very excited to learn about this book from Jacob. Will RT it shortly on our @west17media and my @roger accounts. Cheers Roger /// Connect with West17Media on our Facebook Page - [link] Josh Peters Thanks, glad to hear from you.
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Apple Gets More Serious About Using Twitter, but Why it Doesn't Matter
Techipedia: Tamar Weinberg
OCTOBER 22, 2009
If you take a look at any one of their four accounts , you’ll notice one thing: they’re not using Twitter to converse but to broadcast. If it was a Comcast product, you’d get a near immediate response from Frank Eliason , the company’s Director of Digital Care. It can turn a prospective buyer into a customer.
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154 Social Media for Non-Profits: How One Small Charity Makes it Work
Techipedia: Tamar Weinberg
AUGUST 14, 2009
Are you a company or do you know a company that has immersed itself in the social media waters and succeeded? As small companies with limited budgets, nonprofits may feel that they are unable to dive into the wide world of social media. The big catch: Epic Change is not a large company at all.
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Social media and the outdoors? Only at the ORSM09!
Josh S Peters
JULY 22, 2009
One is a great company called Horny Toad which makes great clothing and is involved in a multitude of charities. The second is a slightly larger company called Keen. The second company that blew me away when talking to them was Keen. I looks like a sweet platform for companies to showcase thier products.
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100 How an internet marketer is like an MMA fighter
Josh S Peters
APRIL 22, 2010
A good internet marketer will be on top of the companies SEO and know how it plays into social media, content creation, and PPC. Skilled internet marketers will know how optimized landing pages help conversion for PPC and media buys.
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Looking for a new opportunity | Shuaism
Josh S Peters
OCTOBER 11, 2010
At some point I might get back into the sole practitioner game, but as of right now, I really feel that I need the experiences and education that only comes from working in a day to day company environment. It's been nice knowing you.
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Why twitter follower numbers mean nothing | Shuaism
Josh S Peters
APRIL 16, 2010
But what about company accounts? Because it shouldn’t be about what your neighbor gets out of following or friending that person (or even if they follow or friend you back), it’s what YOU get out of following or friending that person. However I can see where you're coming from.
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Symantec GoEverywhere disclosure | Shuaism
Josh S Peters
FEBRUARY 24, 2009
I wanted to have this disclosure open and out there so when I talk about the company and the truly awesome work being done you know that I am working for them right now and you’re not feeling mislead. Much Much more and more to come I am incredibly excited to be working with this project, and to help manage the community.
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100 13 Signs That You're At a Tech Conference | Almost Savvy
Almost Savvy
NOVEMBER 23, 2009
It is with the greatest love, respect and true geek-envy that I offer the following signs that you’re at a tech conference: While watching conversation among big-time “personas&# on stage, I find myself trying to calculate the percentage of time spent discussing true content as opposed to time spent discussing each other.
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249 People, Brands, and Social Media at the Orsm09
Josh S Peters
JULY 24, 2009
However the Wyoming based company they bought back in 2006 ( Brunton ) has been very active. While I might have expected more from a brand whose parent company is so heavily engaged in social media (Fiskars) but it’s nice to see Brunton leading the charge with Gerber not too far behind.
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100 What do PPC (pay per click) and Twitter have in common? Everything
Josh S Peters
NOVEMBER 3, 2009
If you or your company is running a PPC campaign then you should have a list of keywords you’re bidding on and have a core set that are the most valuable to you. You should also know which keywords have the best conversion and which ones are costing you the most per click. And I think that’s a little sneaky.
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100 Using Social Media in a Brand Marketing Campaign
Josh S Peters
NOVEMBER 30, 2009
The goal is to associate the company with it’s services and offerings. People are often weary of materials coming directly from the company so if you have any 3rd party reviews you can link to and share that is ideal. Twitter – Setup your keyword monitoring for Twitter conversations. Be ready to listen and act quickly.
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Social Media for Lead Generation and Acquisition | Shuaism
Josh S Peters
NOVEMBER 18, 2009
Setting up Social Media for Lead Generation and Acquisition If your company is already involved in social media then you should have your listening strategies and tactics in place so you know where your customers are and what they talk about. Watch the conversion rates to know how many people signed up or gave you their contact info.
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113 Using Social Media in an Awareness Campaign | Shuaism
Josh S Peters
NOVEMBER 23, 2009
This is often used by established companies (like Chevy with their eco campaign, or the GAP ) to keep themselves fresh in peoples minds and assist with their ongoing bid to stay relevant in the current culture. Increase conversations about your brand, change the current online sentiment of your brand? What do you want to do?
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Convince and Convert Blog: Social Media Strategy and Social Media.
Convince & Convert
SEPTEMBER 22, 2010
If someone signs up to follow your company on Twitter, when you tweet will that person see it? Companies are trying to stay top-of-mind among their prior customers, and incentivize those customers directly or indirectly to spread the word to their friends and associates. Will they click on it to visit your offer/website/landing page?
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The FINAL word on Social Media ROI | Shuaism
Josh S Peters
OCTOBER 20, 2009
Brand – Here the goal is to associate the company with it’s services and offerings. Loyalty – When a company launches this type of campaign their goal is to reward their current, frequent buyers or to entice customers away from competitors with their awesome loyalty program. Here we would be looking at Impact. Thanks for the comment!
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Is Social Media Worth it for You?
Techipedia: Tamar Weinberg
JANUARY 19, 2010
3: Large Brands – Bigger brands have two things that smaller companies don’t: an already built community, and money. 4: Online Driven Companies – Social media can be used to drive traffic to online websites. I just wish we could cookie users on Facebook and Twitter so I could track their conversions… maybe one day!
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164 Is Social Conversation a Myth?
Convince & Convert
AUGUST 31, 2010
Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Social Conversation a Myth?
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11 Common Mistakes That People Make With Their Personal Brands.
Techipedia: Tamar Weinberg
OCTOBER 7, 2010
Social Media is all about how effectively you build conversation and become part of an ongoing conversation. Reply Eddie Gear October 7, 2010 at 9:43 pm I can come across so many companies that do not even brand them selves in the fear of being considered as SPAM. Trust builds with strong relationship. That is not realistic.
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Why Customer Service Should Be in Your Social Media Marketing Strategy
Techipedia: Tamar Weinberg
JULY 21, 2009
Only when the landscaping company mowed down the guy’s vegetable garden and did not rectify the situation seven weeks later did the guy decide to make a public spectacle of the situation. Sure, there are probably a few things you can point out that should work in the company’s favor. How many people really want that?
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3 Golden Business Rules for Social Media Engagement
Techipedia: Tamar Weinberg
AUGUST 25, 2010
Many companies partake in this “shiny toy syndrome&# and do it all without a plan or strategy in place. This may be nothing more than a refresher course in the Captain Obvious department but even the savviest of companies is still missing the boat. A lot of big companies I try to engage with don’t want to talk back.
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272 Convince and Convert Blog: Social Media Strategy and Social Media.
Convince & Convert
SEPTEMBER 14, 2010
With social media, we can join conversations previously hidden, but what we need is the same as ever: a way to reach you – the places you metaphorically live, the clubs you frequent, the places you hang out, the company you keep. 02 conversion rate – I don’t think so! and hope for a.02 through a new channel.
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123 7 Traits of Highly Effective Viral Videos
Techipedia: Tamar Weinberg
JANUARY 28, 2010
There you have it: seven viral video characteristics that start the conversations and get the wheels turning. To be sure, though, solicit feedback from a group of trusted peers not directly involved in your company or marketing objectives before going ahead with publishing the video, since you need an unbiased opinion.
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236 Using Social Media in a Loyalty Campaign | Shuaism
Josh S Peters
DECEMBER 4, 2009
Look for these people that are helping to build the awareness of your company and driving traffic to you and think of a way to reward them. People are spending more and more time online so making the delivery of info, deals, etc more convenient and giving it to them where they are will always help the perception of your company.
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Convince and Convert Blog: Social Media Strategy and Social Media.
Convince & Convert
FEBRUARY 15, 2010
Unify Your Team The first step is for companies to devise a coordinated strategy that uses email and social communication synergistically. Sure, social media is rooted in conversations, and listening to your customers and then responding on the social Web is a pillar of social media. But, it's not all conversational.
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114 Blastoff for My New Social Media Newsletter
Convince & Convert
AUGUST 16, 2010
Ive founded 5 companies, and spent 15 years running digital marketing agencies. 3 must-read articles about social media (plus a bonus from the Convince & Convert vault) Sent twice per week (usually Monday and Friday) Sent at 1pm pacific time 3-2-1: it’s the greatest newsletter in the history of social media newsletters.
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Social Media is the Servant of Strategy, Not the Master
Convince & Convert
JULY 14, 2010
Losing in social media can be akin to the experiences of companies like Kraft, Nestle, and BP in the social media realm. At the very least those companies are engaged in the conversation and have a strong awareness of the perceptions of their brand. On occasion, each has even taken action related to the “conversations”.
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136 UNcanny Insights From UnMarketing | Book Reviews | Social Media.
Convince & Convert
SEPTEMBER 7, 2010
I wonder how Stratten feels about companies servicing customers differently , based on their online influence? I’ve even left the stat breakdown public so you can see all the views are organic, not off-shored to get views (like some video companies have done). His self-deprecation adds a hilarious, warm tone throughout.
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