HOW TO: Make Facebook Your Company Newsroom – My Mashable article
Josh S Peters
SEPTEMBER 18, 2009
HOW TO: Make Facebook Your Company Newsroom. This is just a quick FYI to let you know I have another article published on Mashable today.
Utah CEO Article on Document Sharing
Josh S Peters
MARCH 5, 2010
Document sharing is a great tactic for companies that requires some solid thought and strategy behind it when you’re considering it. I wrote an article for Utah CEO about document sharing an how Giving It Away Can Pay.
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How Johnnie made his own game
Josh S Peters
OCTOBER 28, 2009
Recently&# the Johnnie Walker company released an amazing advertisement that embodies this spirit. One of the key points to successfully using social media for your company is to tell your story. This video is one of the best examples of a company telling it’s story in an interesting and compelling manner. Storytelling.
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All of Seth Godin's Free ebooks in one place | Shuaism
Josh S Peters
SEPTEMBER 16, 2009
Flipping The Funnel Companies (606) Flipping the Funnel is all about giving your fans the power to speak up. This one is based around the needs of companies. It’s about companies that can help you make something happen… I think I should be on that list Bonus links!
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50 Ways Marketers use Social Media to Improve Their Marketing
Harp Interactive
OCTOBER 9, 2009
Not every company needs a blog. YouTube worked for BlendTec, but it might not work for your company. Help companies participate in existing social networks, and build relationships on their turf. Check out Twitter as a way to show a company’s personality. Consider a Lijit Wijit or other aggregator widget.
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What's THE most important part of Online Reputation Management (ORM)?
Josh S Peters
MARCH 16, 2010
Who ever it is make sure they know what your company’s position and strategy is for online reputation management. PR Who is already handling your brand’s image? Is it every employee’s responsibility, a dedicated departments, or an agencies? However you split it, ORM is all about your Public Relations.
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Convince and Convert Blog: Social Media Strategy and Social Media.
Convince & Convert
SEPTEMBER 20, 2010
In fact, social media can be MORE transformative for a B2B company than a B2C company. Creating and calibrating a social media strategy for any company should follow the same process. Size Doesn’t Matter I’m also often asked about how social media execution differs between large and small companies.
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More businesses should use LinkedIn for job applications
Josh S Peters
OCTOBER 18, 2010
More companies should look at this approach and take note. It’s nice to see some companies working to get their HR, and application process in line with how things are changing online, but from my current experience I can tell you it’s still a far way from where it should be. That’s it.
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Use Social Media to Be Human: Tips from Michael Brito
Almost Savvy
NOVEMBER 1, 2009
Your turn: Which brands or companies do you see “doing social media&# right? It is critical to understand your audience – their needs and interests – in order to begin to communicate in a way which is meaningful and helpful to them. What lessons have you learned which you’d like to apply on a smaller scale?
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157 Free Twitter Seminar
Josh S Peters
OCTOBER 16, 2009
What we have done is gather our knowledge based on our various areas of expertise and put together a training program that includes, but definitely isn’t limited to: How to use Twitter to extend your brand How Twitter can fit into your organization’s sales cycle How to find the right mix of using Twitter like a TV station, town hall, cocktail (..)
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100 Social Media Workshop in Salt Lake City
Josh S Peters
NOVEMBER 16, 2009
My goal is to fill your brain with actionable knowledge and tactics that you can take back with you to your company or personal use. You will need to bring your laptop because we will be doing this stuff from beginning to end. You will also get a signed copy of my book just for showing up. Thank you for reading, hope to see you there.
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What exactly ARE your ethics?
Josh S Peters
SEPTEMBER 29, 2009
Now, you would think that a company so concerned with ethics that it’s part of their landing flash animation wouldn’t be ripping off the logos of well known companies. Well in your company you probably have people who represent the company in many ways. The good news is that they didn’t.
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113 TwittFaced now available for pre-order | Shuaism
Josh S Peters
AUGUST 21, 2009
We wanted to create a practical guide book that can be used by anyone, any company, any size. We even have a section on basic SEO for your blog so you can take the advice we give and make the most of it.
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To Thine Own Audience Be True
Josh S Peters
JUNE 9, 2010
When they couldn’t get the coupon, they let the company know. Technology hits bumps from time to time. Did Einstein get a wall full of comments? Their audience was motivated by a desire for free bagels. This isn’t to say every audience needs free products. Often, people simply want to be heard.
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Social Media for Authors, Free ebook
Josh S Peters
APRIL 21, 2009
I hope it leads to additional success for you and your company as well as positive reviews from authors! I was very excited to learn about this book from Jacob. Will RT it shortly on our @west17media and my @roger accounts. Cheers Roger /// Connect with West17Media on our Facebook Page - [link] Josh Peters Thanks, glad to hear from you.
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If I ignore bad publicity, does that mean it isn't there?
Almost Savvy
AUGUST 28, 2008
Posted by Irene Koehler in Branding on August 28, 2008 | no responses Big companies, small businesses – we all work very hard to deliver an extraordinary product or service to our customers. What about this company attracts them? What is important to them? Which communication mediums do they use?
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100 If I ignore bad publicity, does that mean it isn't there?
Almost Savvy
AUGUST 28, 2008
Posted by Irene Koehler in Branding on August 28, 2008 | no responses Big companies, small businesses – we all work very hard to deliver an extraordinary product or service to our customers. What about this company attracts them? What is important to them? Which communication mediums do they use?
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Important Facebook News: Privacy Updates
Almost Savvy
MAY 26, 2010
Please note that this change will not affect your advertising campaigns and there is no action required on your part.Facebook is a company that moves quickly, constantly innovating and launching new products to improve the user experience.
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Social Media for Non-Profits: How One Small Charity Makes it Work
Techipedia: Tamar Weinberg
AUGUST 14, 2009
Are you a company or do you know a company that has immersed itself in the social media waters and succeeded? As small companies with limited budgets, nonprofits may feel that they are unable to dive into the wide world of social media. The big catch: Epic Change is not a large company at all.
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172 Apple Gets More Serious About Using Twitter, but Why it Doesn't Matter
Techipedia: Tamar Weinberg
OCTOBER 22, 2009
If it was a Comcast product, you’d get a near immediate response from Frank Eliason , the company’s Director of Digital Care. It can instill faith that your customers have in your company. It can make all the difference in nurturing a positive perception of your company. Empower them.
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Looking for a new opportunity | Shuaism
Josh S Peters
OCTOBER 11, 2010
At some point I might get back into the sole practitioner game, but as of right now, I really feel that I need the experiences and education that only comes from working in a day to day company environment. It's been nice knowing you.
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Why twitter follower numbers mean nothing | Shuaism
Josh S Peters
APRIL 16, 2010
But what about company accounts? Because it shouldn’t be about what your neighbor gets out of following or friending that person (or even if they follow or friend you back), it’s what YOU get out of following or friending that person. However I can see where you're coming from.
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LinkedIn Lets You Show Off Your Best Assets | Almost Savvy
Almost Savvy
FEBRUARY 5, 2010
Have you increased sales for your company over 500% in the last year? Have you worked with Bill Gates and want everyone to see his recommendation praising your role in building Microsoft? Move your recommendations to the top. Upload a slide showing the results to SlideShare and move it where it will best show off your talents.
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174 10 Reasons Why Your Business Needs a Killer Social Media Strategy
Techipedia: Tamar Weinberg
MAY 18, 2010
Just because you’ve heard that other companies are doing it doesn’t mean that social media will magically work for you. It finds your customers Companies using traditional marketing methods (e.g. It introduces your brand Is your company new? What are your goals? This builds stronger relationships over time.
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269 Symantec GoEverywhere disclosure | Shuaism
Josh S Peters
FEBRUARY 24, 2009
I wanted to have this disclosure open and out there so when I talk about the company and the truly awesome work being done you know that I am working for them right now and you’re not feeling mislead. Much Much more and more to come I am incredibly excited to be working with this project, and to help manage the community.
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100 13 Signs That You're At a Tech Conference | Almost Savvy
Almost Savvy
NOVEMBER 23, 2009
Nametags are awkwardly enormous as they include name, company, website and Twitter @username. Hint: When the nametag impairs my ability to sit comfortably, it may just a tad too large.) Presentations are halted and rescheduled due to “tech problems.&# (We may rule the internet, but wifi connections, not so much.)
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Email Dashboard: Information Overload Research Group news wrapup
Buzz Marketing for Technology
JUNE 30, 2008
What does a company get out of its employees spending half their day using an email program? " TJ Kirchner acknowledges the problem, but cautions that companies shouldnt "use this to implement really stupid rules and codes of conduct that will only reduce company moral[e]." Lijit Search.
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Ross Mayfield's Weblog: Elevating the Enterprise 2.0 Conversation
Buzz Marketing for Technology
JUNE 27, 2008
Lijit Search. Ross Mayfield is the Chairman, President & Co-founder of Socialtext , the first wiki company and leading provider of Enterprise 2.0 Zbigniew Lukasiak on Wiki + Spreadsheet = SocialCalc. Dmitri on Twitter Tips the Tuna. Luke Closs on Enterprise 2.008. flick r.com. solutions, Plazes. Download Flash plugin. Recent Posts.
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100 What is Work Literacy?
Buzz Marketing for Technology
JUNE 27, 2008
Karrer and Michele Martin have just launched Work Literacy , which is: "a network of individuals, companies and organizations who are interested in learning, defining, mentoring, teaching and consulting on the frameworks, skills, methods and tools of modern knowledge work." Lijit Search. Lijit Search. NASA Space Store.
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Social media and the outdoors? Only at the ORSM09!
Josh S Peters
JULY 22, 2009
One is a great company called Horny Toad which makes great clothing and is involved in a multitude of charities. The second is a slightly larger company called Keen. The second company that blew me away when talking to them was Keen. I looks like a sweet platform for companies to showcase thier products.
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Facebook Tip: How To Choose Who Can See Your Friends
Almost Savvy
SEPTEMBER 7, 2010
What if you wanted to impress everyone by showing off that you’re connected to that famous author who wrote that book, that socialite who keeps getting into trouble and a couple of 20-something CEOs who just sold their companies and are now billionaires?
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257 People, Brands, and Social Media at the Orsm09
Josh S Peters
JULY 24, 2009
However the Wyoming based company they bought back in 2006 ( Brunton ) has been very active. While I might have expected more from a brand whose parent company is so heavily engaged in social media (Fiskars) but it’s nice to see Brunton leading the charge with Gerber not too far behind.
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100 How an internet marketer is like an MMA fighter
Josh S Peters
APRIL 22, 2010
A good internet marketer will be on top of the companies SEO and know how it plays into social media, content creation, and PPC. They know how email can bolster your social media efforts and vice versa. Mixing the disciplines together under the unified banner of Internet Marketing.
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113 What do PPC (pay per click) and Twitter have in common? Everything
Josh S Peters
NOVEMBER 3, 2009
If you or your company is running a PPC campaign then you should have a list of keywords you’re bidding on and have a core set that are the most valuable to you. I'm a little skeptic because I know how incredibly annoying it can be sometimes when companies search for keywords in my tweets and then follow me based on that.
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Is Social Media Worth it for You?
Techipedia: Tamar Weinberg
JANUARY 19, 2010
3: Large Brands – Bigger brands have two things that smaller companies don’t: an already built community, and money. 4: Online Driven Companies – Social media can be used to drive traffic to online websites. I would add that social media has changed the game for companies. It’s rubbish traffic.
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164 A Brief Introduction to The New Community Rules: Marketing on the.
Techipedia: Tamar Weinberg
JULY 15, 2009
It’s incredibly easy for someone to put up a web page and show how much they like or dislike a company. You’ll get exposure to case studies of companies that do this well and review cases of companies where listening severe impacted the effectiveness of marketing campaigns. That’s why social media is important.
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Convince and Convert Blog: Social Media Strategy and Social Media.
Convince & Convert
SEPTEMBER 22, 2010
If someone signs up to follow your company on Twitter, when you tweet will that person see it? Companies are trying to stay top-of-mind among their prior customers, and incentivize those customers directly or indirectly to spread the word to their friends and associates. Will they click on it to visit your offer/website/landing page?
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3 Golden Business Rules for Social Media Engagement
Techipedia: Tamar Weinberg
AUGUST 25, 2010
Many companies partake in this “shiny toy syndrome&# and do it all without a plan or strategy in place. This may be nothing more than a refresher course in the Captain Obvious department but even the savviest of companies is still missing the boat. A lot of big companies I try to engage with don’t want to talk back.
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I Didn't Think You Meant *That* Kind of Pink Slip
Almost Savvy
NOVEMBER 11, 2008
Looking to work for a specific company? They’ll show you the career path for employees of certain companies. Cisco is a popular company to work for after leaving Apple. With Citigroup cutting 50K people today and so many other companies doing the same, it is a scary time for the workforce at large.
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145 Using Social Media in a Brand Marketing Campaign
Josh S Peters
NOVEMBER 30, 2009
The goal is to associate the company with it’s services and offerings. People are often weary of materials coming directly from the company so if you have any 3rd party reviews you can link to and share that is ideal. Using social media in a brand marketing campaign can help make your brand more tangible.
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Blogs: I'll Show You Mine if You'll Show Me Yours
Almost Savvy
MAY 3, 2009
I stopped after my virgin post when this thought sets in) 2) If yes, should I reside my personal blog at one of the company’s website/blog or should I have it separately like I have now? Who doesn’t have a blog these days? Another business is on the way and definitely will be having its own blog site too.
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Multiple Personalities
Almost Savvy
AUGUST 28, 2008
First, I headed over to her company?s The information on the company website is well written and crisp; leaving no doubt that she is a highly qualified and well respected executive. At least, it might appear this way if all you knew about her was what you found online. Will the real Melanie please stand up??
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The FINAL word on Social Media ROI | Shuaism
Josh S Peters
OCTOBER 20, 2009
Brand – Here the goal is to associate the company with it’s services and offerings. Loyalty – When a company launches this type of campaign their goal is to reward their current, frequent buyers or to entice customers away from competitors with their awesome loyalty program. Here we would be looking at Impact. Thanks for the comment!
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Why Customer Service Should Be in Your Social Media Marketing Strategy
Techipedia: Tamar Weinberg
JULY 21, 2009
Only when the landscaping company mowed down the guy’s vegetable garden and did not rectify the situation seven weeks later did the guy decide to make a public spectacle of the situation. Sure, there are probably a few things you can point out that should work in the company’s favor. How many people really want that?
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