Content vs. Community: How Online Publishers Can Nurture Both

mashable.com

As publishers continue to rely on the outside social web to foster their communities, they often witness dire consequences. Sites have experienced a dramatic decrease in core metrics and a dispersion of their most passionate community members. socialmedia longtailseo communities

Paywall for News.com and Online Community Social Media

Laurel Papworth

As tomorrow is an historic day – The Australian and other news.com sites move behind the paywall – what WILL we pay for, what SHOULD we pay for and what OTHER revenues streams are being missed by News.com refusal to build online communities around their content?

Trending Sources

Create a World-Class Online Community for Your Business

mashable.com

Edwards and Telligent CTO Rob Howard are releasing a white paper today that delineates what these standard-setting communities of the future will look like. According to their research, here are nine steps businesses must take in order to make their online communities world-class.

Class 49

What to Look For When Hiring a Community Manager

mashable.com

Commonly referred to as the “Community Manager,&# these brand ambassadors are a company’s direct link to its customers, owning the critical responsibility to grow, shape and respond to online conversations happening around that brand. Do You Need A Community Manager?

17 Digital Marketing Experts Share Their Top Tips, Tricks, and Tools

Techipedia: Tamar Weinberg

The truth is that there are no shortcuts to community building , it requires sustained time, effort and dedication: at least to create a community that is truly activated and interested.

Tools 155

The 12 Startups I’ve Invested In and Why

Convince & Convert

Great for a conference call, small meeting, a quick “breather” when you’re traveling, actors working on their lines, etc. Captora.com CloudPeeps – Remote Community Management My newest investment, CloudPeeps (I think) is the right idea at the right time.

5 Tips for Great Content Curation

mashable.com

That means you should consider posting short bursts on Tumblr , images on Pinterest , video on YouTube , and community conversations on Facebook. Sharing info and giving proper credit where it’s due is also huge in the blogging community. Travel Lists.

33 Personal Blogs of Startup Marketers We Love

Buffer Social

Topics: Marketing, community, and traveling. Apart from content marketing and social media, Kayla Lewkowicz also helps connect the Litmus community and plan amazing events like The Email Design Conference. Community Champion at Buffer.

How To Find Your Perfect Blog Niche (and Make a Profit)

Rebekah Radice

Travel. Blogger Communities. Syndication. Do you know the purpose behind your blog ? Have you found a rhythm and flow to your writing? Do you know who you’re speaking with and what niche you serve? If the answer is no to all of the above, don’t panic.

5 Proven Strategies for B2B Social Media Marketing

mashable.com

The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns. The team focused on creating communities for NYC professionals, which resulted in a @RegusNYC Twitter feed and a Facebook Page. But to kick things up a notch, it built a community for supply chain management specialists to congregate.

B2B 39

HOW TO: Properly Use Badges to Engage Customers

mashable.com

With more than 50 million monthly pageviews and 4 million followers across social media, Mashable has one of the most engaged online news communities. Join the conversation by adding Mashables Pete Cashmore to your Circles on Google+ Close Welcome to Mashable!

Badge 62

Should You Outsource Your Social Media Efforts?

mashable.com

At the same time, we want to make sure that we’re building a thriving community, engaging customers and broadening awareness of our products,&# says Trisha Layton, marketing coordinator at PROBAR.

iPad 39

5 Proven Strategies for B2B Social Media Marketing

mashable.com

The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns. The team focused on creating communities for NYC professionals, which resulted in a @RegusNYC Twitter feed and a Facebook Page. But to kick things up a notch, it built a community for supply chain management specialists to congregate.

B2B 39

How publishers curate the world of content

emediavitals.com

For instance, the New York Daily New s uses the LOUD3R platform to integrate outside content into sections about pets and travel. The travel section pulls in relevant travel deals in addition to news content. “We’re curating content from the Chronicle as well as our collection of Web-only content, whether its from the blogs or the community as well as outside sources,” said Kevin Skaggs, executive producer at SFGate.com.

Evri 21

Making Data Relevant: The New Metrics for Social Marketing

mashable.com

aggregate sentiment, conversation heatmaps), Metrics to spot influencers in a community (e.g. Crowd Behavior Businesses have tried to artificially stimulate a conversation by meddling in their own communities or creating artificial hype.

List of Social Media Management Systems (SMMS)

www.web-strategist.com

Awareness Networks, Social Marketing Hub an enterprise class community platform has launched their own tool that has Facebook, youtube, flickr, Twitter, and of course connect with their own community features.

The Fifteen Classes of the Social Business Software Suite (Q4, 2010)

www.web-strategist.com

Community Platforms (private or white label): Having tracked this space for a few years now, and these tools allow companies to have their own ‘branded’ or ‘private label’ Facebook for their customers.

Class 33

Jake's Take: A Slew of Social Network Ideas

Firebelly

Before jumping in to a starting a social community, start off with a good alternative like Facebook Pages. You can bring together all of the fans of your brandusing an account that they already have, and it offers a lot of great features that can easily rival other communities.

SMS 2

5 Essential Spreadsheets for Social Media Analytics

mashable.com

Travel Lists. With more than 20 million unique monthly visitors, Mashable has one of the most engaged online news communities. Global Syndication Partners. Top Stories Photo & Video Galleries Top Lists Trending Topics Twitter YouTube Facebook iPhone Google Video More Topics. People Recommended Mashable Staff More people. Jobs Join Mashable on Google+ Welcome to Mashable!

Five Lessons Any Blogger Can Learn from Organized Crime

ProBlogger

There is the Mafia, the Mob, the National Crime Syndicate, or “La Costa Nostra” – Italian for “This Thing of Ours.” If you are writing about weight loss with a focus on Italian food, then Italian travel, particularly active-travel, is something that should be on your radar.

Why Curation Is Just as Important as Creation [OPINION]

mashable.com

Travel Lists. With more than 20 million unique monthly visitors, Mashable has one of the most engaged online news communities. Global Syndication Partners. Top Stories Photo & Video Galleries Top Lists Trending Topics Twitter YouTube Facebook iPhone Google Video More Topics.

Brand Monitoring, Social Analytics, Social Insights

www.web-strategist.com

They don’t want to end up being trilobites and have become part of a larger system: Recent acquisitions include Scoutlabs+Lithium(community), Filtrbox+Jive(Community), Techrigy+Alterian(WCM) and others.

HOW TO: Activate Your Brand's Super Influencers

mashable.com

These “super influencers&# drive an even higher share of conversion — on average influencing 30% or more of all conversions on marketers’ sites just by recommending a brand’s products, content, or promotions to their online communities. For example, you will want to reach out directly to all your influencers by commenting on their blogs and syndicating their content via Twitter, Facebook, and your own blog.

Social Media From A to Z: A Glossary

Pamorama

Atom : Web feeds are used by the blogging community to share recent entries’ headlines, full text, and even attached multimedia files. It enables next-gen community management and social Web integrations to any site on any platform.

50 Ways to use Social Media, listed by Objective « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing

www.web-strategist.com

Collectual these folks own social media budgets: LIST [link] in reply to spicedawg56 1 week ago « Community Platform Pricing for New Clients Scorecard: Should Startups Have Community Managers? Of course, the first thing to do is to first understand how your community uses social technologies, start by using this free social technographics profile generator. Build community platforms around real communities of shared interest.

“Reclaim Blogging”: Why I’m giving up Twitter and Facebook

gapingvoid.com

Seth was smart to ignore social networks distractions so that he can concentrate on his core strength, however he also had a strong community as he is well known in the industry.

Integrate Social Networks with your Corporate Website with ‘Social Sign On’

www.web-strategist.com

Sears.com has integrated community right onto their homepage, and also offer a variety of ways to login and register, such as Facebook.

The 39 Social Media Tools I’ll Use Today

www.convinceandconvert.com

TubeMogul For video upload and syndication, I often use TubeMogul , which allows you to upload a single video clip to dozens of video sites – not just YouTube. Extremely handy while traveling, I also highly recommend Nutshell for casual social media users.

Tools 62

12 Filtering Tips for Better Information in Half the Time

Buzz Marketing for Technology

Really Simple Syndication. 1) Actually Joining the Community. When I looked over Tim’s pages, one of his best posts “The Art of Letting Bad Things Happen&# was categorized under travel. It’s not about travel; it’s about living life on your own terms.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

TubeMogul For video upload and syndication, I often use TubeMogul , which allows you to upload a single video clip to dozens of video sites – not just YouTube. Extremely handy while traveling, I also highly recommend Nutshell for casual social media users. Katie Morse Community Manager @misskatiemo [link] [link] Katie Morse Jason – great post!

Ramit Sethi Exposed: How He Earns Millions Blogging

ProBlogger

The article was syndicated by another site where the audience didn’t know him at all. Chris names products like The Travel Hacking Cartel, Empire Building Kit and A Brief Guide To World Domination. Noah Flemming led the course and said there are three essential C’s: Charater, Content and Community. Community is the elements of your product that let buyers interact with each other. Ramit tried community by including a forum for Earn1K buyers.

The Future of Work Weblog

Buzz Marketing for Technology

The official blog for the Future of Work Community. Our goal is to foster community, conversation, and mutual learning about the future of work and the forces driving change. Syndicate this site (XML). Communities and Economic Development. Community Development. Future of Work Community News. The Innovation Network for Communities. The Future of Work Weblog.

Can Social Tools Really Replace Email? - They Already Are! (Part II)

Buzz Marketing for Technology

Professional Community. Communities. Knowledge Management Community Home Blogs Groups Wiki. Over the last five months it has been an incredibly boost of my own productivity, that of my team(s), the communities I belong to, and the company as a whole.

Being Lightweight: Tools We Use | Common Craft - Explanations In Plain English

Buzz Marketing for Technology

We love Twitter because its lightweight - its a direct line to part of our community that doesnt require clicking a link in email. community. RSS Atom and Syndication. travel. The Common Craft Store. Our Client Productions. The Common Craft Show. our work. about us.

Social Pros 13 – Ryon Harms, Farmers Insurance

Convince & Convert

I think we really see our agents as these 15,000 points of light in these local communities. Ryon : Exactly, that’s where they buy, the majority of our policies come from being sold by the agents in local communities. Jay : But you allow them to syndicate things locally.

How Bloggers Can Make Money from Brands

ProBlogger

Most recently, I’ve been working with Kleenex Mums to help build a blogger-centric online community. When I work with a brand over an extended period of time, the first step is about establishing credibility, respecting the existing communities, engaging with them. Some of the things you know that you can package: what topics are hot-button topics in your community. This guest post was written by Mark Pollard of MarkPollard.net.