Social Media Strategies Summit

SEPTEMBER 14, 2021

Jennifer Davies explains that the City of Las Vegas’ brand voice is mainly about building a feeling of community. That’s particularly the case for the All of Us Research Program , which works with many underrepresented communities. That’s why All of Us Research’s social channels aim to personalize content to the communities they serve.

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Keyhole.co

JANUARY 24, 2024

However, the brand is equally famous for its notorious brand wars, memes, and tongue-in-cheek marketing strategies. Analysis of Wendy’s social media accounts Wendy’s has a strong online following across most social media platforms, thanks to its sassy, all-hands-on-deck approach. Wendy’s food has hordes of ardent loyalists.

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Buffer Social

DECEMBER 3, 2020

Their strength is in their community. They’ve identified a powerful marketing channel to help these women bring their visions to life: digital community. Read on for a behind-the-scenes look at how IFundWomen integrates their marketing and community building to foster inclusive digital spaces. It’s a great tactic!

Communities 81

Communities Engagement Community building Instagram 81

Sprout Social

MARCH 15, 2024

YouTube Influencers are creators with substantial followings and engaged communities. His elaborate stunts and philanthropic videos are among the platform’s most viral content. The channel has inspired platform-wide trends including over-the-top thumbnails and “challenge”-style videos. million subscribers to date.

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Sprout Social

JUNE 22, 2021

With more social platforms than ever before to choose from, brands are faced with a tough question: where should they show up? In the eyes of the consumer, all social platforms are not created equal. And Facebook continues to be incredibly popular— 60% of consumers want to see brands use more of the platform. Key Stats: Over 2.8

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Platform Social Media Tumblr Reddit 118

Buffer Social

OCTOBER 23, 2023

Keep an eye on this feature's rollout to leverage broader communication channels on Meta's platforms. Explore this verification process to boost your brand's credibility on Meta platforms. Explore Threads' growing interconnectivity with other platforms to amplify your content visibility.

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News Social Media Airlines Collaboration 71

Keyhole.co

DECEMBER 26, 2023

Dipping into memes and current trends Ideal for quick consumption, memes, and trend-based content have surpassed being mere funny bits into valuable marketing materials for brands. Red Bull is one such brand that uses memes and viral trends and creates on-brand content style and brand image.

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Hootsuite

NOVEMBER 28, 2022

That growth, combined with 40% of Gen Z searching social platforms for info instead of Google, makes Reddit a unique opportunity for brands. Users create posts in topic-based communities — called subreddits — and interact in comment threads. Reddit is all about fostering community by encouraging users (a.k.a. What is Reddit?

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Keyhole.co

OCTOBER 30, 2023

Burger King’s official US account has a large following on all major social media platforms: Facebook: 8.5 Some companies might maintain a cool distance on online platforms or do just the bare minimum for audience engagement. million Twitter: 2 million Instagram: 1.9 But not Burger King! And it works!

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Sprout Social

FEBRUARY 2, 2023

They started posting four to five videos a week on the platform (an impressive goal for their scrappy team!) Cheyanne explains, “Trending sounds and memes related to pets and pets insurance drive the highest engagements. What’s more important than going viral is finding and building a genuine community on social media.

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Ignite Social Media

AUGUST 2, 2022

With over 1 billion monthly active users, TikTok is undoubtedly the hottest social media platform — and for good reason. TikTok has become more than just an entertainment platform — now fueling the creator economy and cultivating communities. And yet, in spite of that, many brands are still hesitant to join.

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Buffer Social

DECEMBER 21, 2023

Today, I’m sharing Buffer’s top-performing social posts from each platform and will give you an analysis of why I think these posts performed so well. We are incredibly passionate about remote work here at Buffer, and love to talk about it with our community.

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Social Media Content Meme Metrics 97

Buffer Social

JULY 18, 2023

Focus on building a community The closer you are to your audience, the more sales you’ll get from them, and what better way to do that than building a community? Many online businesses – service and product-based – have built online communities despite having a thriving social media presence.

Social Media Management 79

Social Media Management Social Media Tips LinkedIn 79

Social Media Strategies Summit

SEPTEMBER 23, 2022

Marketers love the short-form video platform because it generates far higher organic engagement than other platforms. Giving leaders a voice on social media can help you build a community. In its early days, TikTok was known as the social media platform of choice for young people. Washington University In St Louis.

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Later

JULY 3, 2020

Looking for tips on how to communicate on social during COVID-19? IGTV has been on the up for some time now, but 2020 is the year the long-form video platform takes center stage! This is big news for the platform as it’s the first time creators will be able to make money directly from IGTV since its launch in 2018.

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Sprout Social

OCTOBER 5, 2022

Brands can use Halloween tags to tap into conversations their community is having on social. Halloween was the most common with over 466,000 engagements and 778,206,312 potential impressions across social platforms. Hashtags that borrow from Halloween’s spooky origins are popular for promoting films/shows and sharing memes/art.

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Sprout Social

AUGUST 7, 2023

Nothing captured first-day-of-school energy quite like the release of Threads, a new text-based social media platform from Meta. Brands and the social media managers that run them took to the platform with enthusiasm. Threads will feel familiar to fans of text-based social media platforms. The response to Threads was different.

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Social Media Strategies Summit

SEPTEMBER 14, 2023

Read on for insights from: Rachel Karten , Social Media Consultant Mitchell Clements , Social Media Creative Manager at ESPN Bari Rosenstein , Social Media Manager for Auntie Anne’s and Jamba Darby Hogan , Head of Social Media & Community at Wonderbelly Why Is the Act of Brainstorming So Important in Social Media?

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Social Media Strategies Summit

OCTOBER 21, 2021

And for another, the business community seems to like it too. Between August 2019 and August 2020, the number of CEOs present on at least one platform rose from 54% to 62%, per research from Influential Executive. Aaron Levie is CEO of Box , a cloud content management and file-sharing platform. Only 12% disagree.

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Social Media Startup LinkedIn Telecommunications 211

Sprout Social

MARCH 25, 2024

If you’ve opened Instagram recently, you know Reels are big on the platform. Adding hashtags to Reels lets you target niche communities and specific demographics with your content—people who are most likely to be interested in your products or services. Branded hashtags are also one of the best ways to encourage user-generated content.

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Hashtag Instagram Engagement Brands 90

Sprout Social

MAY 3, 2022

However, due to strict community guidelines from several social media platforms, and government regulations around the promotion of marijuana products, many brands are having a hard time building their communities. My model was to find creative ways to promote our products without pushing a sale. Weed For Black Women.

Social Media 88

Social Media Brands Content Guidelines 88

Sprout Social

AUGUST 11, 2020

million social media engagements across all platforms in April. Highlighting team-related community events and news. The following trends and best practices are fair game across all platforms and represent proven ways to engage your audience. Sports teams and athletes are notably using their platforms to take a stand.

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Sports Engagement Social Media How To 135

Oktopost

MARCH 15, 2021

Social platforms have provided effective and coronavirus-safe ways for businesses to share and connect. In a marketing context, emotional intelligence is what you use to “read the room” on social media and other platforms. It’s a lot easier to make inroads with fun, uplifting, community-building content.

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B2B Social Media Strategy LinkedIn 136

Ignite Social Media

JUNE 8, 2023

But what's really the formula for creating shareable content? Crafting engaging and shareable content is the key to unlocking greater reach and interaction on social media platforms. Whether it is a meme, hashtag, challenge or even a holiday — use current trends to your advantage. SOCIALCRAFT.AI

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Keyhole.co

OCTOBER 16, 2023

Today, we’re sharing the ultimate Instagram hashtags guide so you can strengthen your presence on the platform. Community hashtags A community hashtag identifies and connects with a specific group or community of social media users over a shared common interest, cause, or experience. What are Instagram hashtags?

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Hashtag Instagram How To UGC 52

Keyhole.co

DECEMBER 13, 2022

One of the things that set Netflix apart on social media is their ability to engage with their audience and create a sense of community. This has led to them amassing millions of followers across different social media platforms. For example, they retweet content related to the series and movies on their platform. on Facebook).

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Later

FEBRUARY 16, 2021

7 Social Media Campaign Ideas to Inspire Your Strategy in 2021: Knix ’s Community-building. 1: Knix’s Community-building Campaign. Apparel brand Knix tapped into the power of community for their Swim 2020 social media campaign. You don’t need skills in design or meme-making to start a challenge. Spotify via. TechCrunch.

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Campaign Social Media Brands Apparel 91

Social Media Strategies Summit

FEBRUARY 22, 2021

Prospective social media clients will want to know what relevant work experience you have, what results you have achieved for past clients, and what specialties you can bring to their business, such as content creation, social media strategy, account growth, social platform advertising, etc.). Number of platforms. Source: Upwork.

Social Media Management 209

Social Media Management Social Media Price Consultant 209

Oktopost

FEBRUARY 3, 2020

Just when B2B marketers feel they have finally proven ROI with a solid social strategy, along comes another social media platform to shake things up. Once you have crafted your ideal audience profile, you can start exploring your Instagram community. What does your audience care about? What is working for your competitors? Conclusion.

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SocMed Sean

DECEMBER 18, 2018

Engagement with your community should be the ultimate goal. Click To Tweet The goal might be to get them to re-share a pretty photo or like an informative video, or maybe laugh and share a funny meme but the outcome has to be measurable, otherwise it doesn’t have much value to the business. They don’t want to be sold to. Definitely.

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Social Media Strategies Summit

AUGUST 4, 2020

If you are occasionally posting on various platforms without having goals and benchmarks, you also cannot see whether you are spending your effort and money on the right thing. You can share informative content on social media platforms. LinkedIn is a great platform on which you can engage with your audience. Focus on LinkedIn.

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Oktopost

SEPTEMBER 4, 2020

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. By the numbers , LinkedIn is supposedly the best social media platform for B2B lead generation. . Bring demographics into the mix and the gulf between the two platforms grows even wider. Thought leadership.

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Buffer Social

SEPTEMBER 13, 2023

Optimization for platform & audience : Each platform has unique algorithms, and YouTube Shorts is no exception. Repurpose content from your other short-form video platforms Content repurposing is a strategy that can amplify your reach without crafting entirely new material.

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YouTube Video UGC Authentication 94

Sprout Social

SEPTEMBER 3, 2020

Beyond the major social media platforms, Twitch represents a booming community with millions of daily active users. If you’re totally new to the platform or don’t quite “get it,” this quick guide to Twitch marketing will break down everything you need to know. If so, you’ve got the right idea.

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Social Media Strategies Summit

JANUARY 3, 2019

In April, the platform saw changes to its API that resulted in the death of Instagram bots, apps that help brands analyze their followers and limitations on the ability to repost UGC. The platform also rolled out a new algorithm , focusing on serving its users content based on three primary factors: interests, timeliness, and relationship.

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Instagram Brands UGC Travel 139

Later

DECEMBER 11, 2020

Instagram Carousel Posts and Memes Will (Continue to) Go Viral. The Rise of Instagram as a Microblogging Platform. We predict more features rolling out in 2021 that’ll turn Instagram into a one-stop shop for everything — from advertising and selling your products to connecting with your community. .

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Later

DECEMBER 11, 2020

Instagram Carousel Posts and Memes Will (Continue to) Go Viral. The Rise of Instagram as a Microblogging Platform. We predict more features rolling out in 2021 that’ll turn Instagram into a one-stop shop for everything — from advertising and selling your products to connecting with your community. .

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