Remove Communities Remove LinkedIn Remove Mobile Remove Sentiment
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The 5 social-first corporate communications skills you need to level up your career

Sprout Social

While there are a ton of creative ways to use social listening , there are two use cases that can help you refine your strategy: audience insights and brand sentiment. . Social listening for brand sentiment. That’s why being able to understand and unpack brand sentiment in real time is an essential corporate communications skill. .

Skills 128
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Should I stay or should I go? Marketers’ POV on how long they’ll stay in social

Sprout Social

When we shared these findings with the Sprout LinkedIn community , a few social media professionals voiced their opinions on why this might be. However, this threat can become an opportunity if your company has a well-established internal mobility process. A rising tide lifts all ships.

Survey 97
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Top B2B Brands on Social Media

Social Media Strategies Summit

For B2B brands, social media is growing in importance: 66% of B2B marketers report that LinkedIn is effective, 66% say they plan to boost their organic usage of Instagram, and 56% rate YouTube as important to overall brands success ( Articulate ). Check out our article on the 10 Best Brands on LinkedIn. Source: Square.

B2B 150
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How COVID-19 has changed social media engagement

Sprout Social

Updates to LinkedIn times to post. As a more mobile-centric network, Instagram could be taking a bigger share of time as a source of entertainment and distraction. Updates to LinkedIn times to post. Since LinkedIn is a professionally-oriented network, it’s not surprising that behavior has remained largely similar.

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10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Mobile Marketing – Frankly I think Social Media is just a warm up for Mobile Marketing. Years ago we talked about how we didn’t want Mobile ads popping up just as you walked in front of Starbucks for example. Share this on Linkedin. There is a huge opportunity here that some company needs to fill fast. Tweet This!

Marketing 217
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50 Ways Marketers use Social Media to Improve Their Marketing

Harp Interactive

Build community platforms around real communities of shared interest. Build sentiment measurements, and listen to the larger web for how people are talking about your customer. Start a community group on Facebook or Ning or MySpace or LinkedIn around the space where your customer does business.

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3 Reasons Your Boss Said NO to your Digital and Social Media Plan [podcast + ebook]

Pam Moore

Your boss and other stakeholders are likely far more interested in revenue, brand awareness, customer satisfaction, sentiment, word of mouth, share of voice, insights achieved from learning what others are saying about your brand on the social networks and the list goes on. Do they not understand the value or the real risk?

eBook 78