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Influencer Marketing: 10 Top Mistakes Brands Make and How to Fix Them

Pam Moore

Influencer marketing is expected to be a $6.5 Influence marketing is helping brands of all sizes big and small engage their dream customers, ignite communities, increase brand awareness and nurture powerful relationships. If you haven't heard about influence marketing you must have been hiding under a rock.

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Influencer Marketing 101: How to Partner with Influencers to Co-Create Content that Activates Your Ideal Customer

Pam Moore

It's not news that your customers, online audience and social network communities are bombarded by information. Influencer Marketing – Breaking Through the Noise. Imagine tapping into a powerful community that is already connected, has similar interests and beliefs and has a leader who they trust?

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How to Create Exciting Social and Digital Content for Unsexy, Boring and Regulated Industries

Pam Moore

It's even more challenging if your business is in a highly regulated industry such as healthcare, financial, insurance or government. I can remember launching programs with images which highlighted communities and humans long before Facebook was ever a thought. Insurance agents. Real estate agents. Real estate brokers.

Industry 152
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Should My Business Be on TikTok? Your Burning Questions Answered

Hootsuite

Does TikTok and the opportunities it provides align with my social media goals? Your goals are the heart of your social media strategy and your social network choices need to be in service of them. of B2B decision makers who use social for work research say that TikTok influences their purchase decisions.

Questions 104
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Content Marketing for Regulated, Boring and Unsexy Industries

Pam Moore

It's even more challenging if your business is in a highly regulated industry such as healthcare, financial, insurance or government. I can remember launching programs with images which highlighted communities and humans long before Facebook was ever a thought. Insurance agents. Real estate agents. Real estate brokers.

Industry 132
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15 Top Digital Marketing & Branding Trends for 2020 [podcast]

Pam Moore

They have influencers excited to work with them to amplify their brand, expand their reach and build new relationships. Brands turn up the volume with influencer marketing. Brands will continue to turn up the volume, engagement and results with influencer marketing. of brands are already leveraging influencer marketing content.

Trends 78
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Using Social Media Humor Can Benefit Your Business, But Be Cautious Of The Pitfalls

SocMed Sean

Today’s guest post comes from Hazel Fogg, creative social media manager and editor at Academic Brits. Hazel draws her creative inspiration from famous influencers, travels and books. Just recently she started to create her first social media course. Engagement with your community should be the ultimate goal.