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Community Bootstrapping: Tools & Strategies To Build A Community.

Jason Yormark

While community is a hot buzz word these days, it’s still quite a ways before most businesses truly embrace the idea. Companies like Starbucks , Dell , even my previous employer Microsoft Advertising , all do community incredibly well and it has paid off for all of them many times over.

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Visibility is More About Social Than Search

Proactive Report

You also have to learn how to do internal linking, keyword research, Google Analytics and Google/Bing Webmaster Tools integration, integration of Sitemaps, structured data, title and description rewriting and organization, image ALT tag development, site submission, and content recommendation development strategies, etc.

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Are You Keeping People Connected With Your Brand and Each Other?

Convince & Convert

How do they do it? “We undertook a pretty significant training exercise with our customer care staff in making them platform experts, and really teaching them how to leverage social media in support of their duties.” The Weight Watchers site features a Community section with message boards for support, etc.

Brands 129
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Why Twilight has Such a Massive Following—and How to Apply This Concept to Your Blog

ProBlogger

I see message boards and fan sites brimming with excitement over the latest film or gossip about one of the actors, and when they show snippets of the premiers on the news, there are always lots of screaming fans. I’m writing about how to build your community, but I started by talking about something everyone knows— Twilight.

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LinkedIn Groups: How to Create, Join, or Manage Them

Hootsuite

Here’s how to use LinkedIn groups to form deeper connections with the most relevant of LinkedIn’s 875 million members. Think of it as an online clubhouse or modern message board where you can start or join discussions and build relationships. LinkedIn groups can be based around a specific industry (e.g., Ultimate Frisbee).

Groups 143
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Successfully Engaging Customers with a Cause

Buzz Marketing for Technology

They harnessed blogs and message boards – “be very careful if you are trying to sell them – must be a very genuine conversation” Went to breast cancer blog sites – tried to give relevant information and how they can join in National Breast Cancer Awareness day.

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Using Social Media to Reach the Hard-Working Class

Social Media Strategery

Marketers have to not only better understand this new segment of consumer, they have to find out how to help them. That’s why they’re constantly scouring message boards, forums, and other social media for tips, tricks, and deals. They’re looking for brands to do more than just offer them a deal or a coupon.

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