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AI ethics: How marketers should embrace innovation responsibly

Sprout Social

Leading tech companies, government entities like the United Nations and research and data science communities have worked to shape and publish guidelines to address ethical issues. AI misuse or neglecting ethical concerns can result in a damaged brand reputation, product failures, litigation and regulatory issues.

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EzineArticles Says Keyword Density Is Important | Small Business.

Small Business Mavericks

But he boasts about EzineArticle’s quality guidelines post Panda. Here are the changes the article directory has made to its quality guidelines and what you’ll have to do to get your articles approved there. I understand all the other guidelines and agree with them. About Us What’s a Maverick?

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4 ways to advance your agency with your social media strategy

Sprout Social

Social media is just one of the strategic communication channels that afford agencies the ability to publish content, build relationships and have meaningful engagement with prospective clients, their communities. Show your work and communicate what sets you apart. more likely to be considered reputable.

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Is Link Buying Necessary?

Small Business Mavericks

It is against Google’s guidelines. About Us What’s a Maverick? » Is Link Buying Necessary? Here’s a great interview with three professional link builders. The thing I find interesting about this interview is the repeated encouragement from Julie Joyce of Link Fish Media, Inc. Is link buying evil? I don’t think so.

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Powwowing With Pepco on Social Media

Waxing UnLyrical

Image: Geoff LMV via Flickr , Creative Commons These included sentences like On what Pepco’s crisis communication plan is: “Pepco takes its responsibility to keep customers informed seriously. Our crisis communications plan consist of pre-event, event, and post-event reporting guidelines and information.

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How to Use Instagram Branded Content Tools for Your Business

Later

Someone recently asked me how I felt comfortable sharing all my industry “secrets” in my online class I put out last year and my free webinar. This can be a huge advantage for content creators looking to build their reputation and gain more brand partnerships. View this post on Instagram. And the answer is a clear no.

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How Can I Help You Today?

Almost Savvy

The guidelines for participation are simple: Be generous – Share your thoughts, feedback and expertise without an expectation of receiving something in return. Your example of generosity of spirit ultimately will serve not only the Twitter community but larger society well. Glad to see you’re moving forward with this.

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