Webbiquity SMM

MAY 10, 2011

An active and helpful support forum? Highlight your company’s community involvement. Ask essay-type questions in your blog posts and encourage readers to answer with a comment. Showcase your customer support. Got some great support resources online? A responsive customer support Twitter account?

ROI 191

ROI Case Study Bazaarvoice Klout 191

Convince & Convert

MARCH 28, 2012

Drive customers to your website, email, forums and robust, highly searchable FAQ to answer questions in event they may not need immediate help solving or the use of a live person. Rewards for Using Self-Service Channels. Want to save your organization precious “human CSR capital?”

CSR 128

CSR Airlines Loyalty Hashtag 128

Convince & Convert

MARCH 28, 2012

Drive customers to your website, email, forums and robust, highly searchable FAQ to answer questions in event they may not need immediate help solving or the use of a live person. Rewards for Using Self-Service Channels. Want to save your organization precious “human CSR capital?”

CSR 127

CSR Airlines Loyalty Hashtag 127

Techipedia: Tamar Weinberg

JUNE 23, 2010

A regularly updated Fan Page brings greater awareness Community Page : What if you love something but you have no direct affiliation with the product/service, can’t find the official page, and worse, discover the page doesn’t even exist? Community Pages are the most annoying thing Facebook has given us , but I see their point.

Facebook 268

Facebook SEO Policies Groups 268

Convince & Convert

MARCH 10, 2010

The Best of Twitter 20 From the forward: I’m sitting in a ballroom in Indianapolis in September, 2008 watching Joseph Jaffe give a masterful presentation on social media transforming corporations, when I come upon the idea to interview him on Twitter.

Social Media 117

Social Media eBook Strategy Social CRM 117

Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. That’s a good starter list for Mass Influencers.

Social Media 149

Social Media Strategy Influencer Social CRM 149

Convince & Convert

MAY 11, 2010

Now use social listening tools to find blog posts, tweets, forum threads and other discussions about your brand and your products, and as appropriate direct fence-sitters to your new social media answers. Now you’re combining content with marketing, social media with customer service.

FAQ 139

FAQ Content Consultant Social Media 139

Convince & Convert

APRIL 13, 2010

To add to your points above, I believe today's social platforms offer brands additional opportunities to fulfill two of the core principles of Carnegie's section on “Making People Like You&# : – “Being a good listener and encouraging others to talk&# : giving customers a forum to discuss a brand and allow the brand to offer (..)

Social Media 112

Social Media Strategy Influencer Education 112

Convince & Convert

JULY 14, 2010

There is no question social media does an organization good, just persevere and know there is a vibrant community there to support your work. Now, Google creates perceptions and it is our job to engage the communities and instill what perceptions we want seen. The change has come from how people create their perceptions.

Social Media 136

Social Media Strategy Metrics Organization 136

Convince & Convert

SEPTEMBER 21, 2010

Done correctly, social media is about developing meaningful relationships with customers and prospective customers in their natural habitat. You have to create content, be part of many communities, and proceed incrementally. Many successful social media programs take months (or even more than a year) to really germinate.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Convince & Convert

JULY 22, 2010

This allows Yelp to strengthen loyalty among Elite Squad members, offers an impetus for wanna-be-members to post additional reviews; and, makes the site content stronger – keeping the broader community active and engaged. Are Gardening Forums social media? One way they do it is to have regional sub forums.

Social Media 129

Social Media Strategy Influencer Case Study 129

Convince & Convert

AUGUST 31, 2010

The u30pro chat that I moderate with Lauren Fernandez have amazing discussions every week as far as I’ve gathered from the community. Beyond that, when I think of social media, I don’t just think of the tools like twitter, linkedin and facebook. Both of these communities have a great deal of interaction and conversation.

Conversation 116

Conversation Social Media Social CRM Consultant 116

Convince & Convert

SEPTEMBER 8, 2010

Stemming from the IRC and discussion forums of old, it was routine (accepted and expected even) to have an online pseudonym. Nearly all the once mighty, now defunct social network or community sites unfurled and died after being purchased. The tools of social media always change. Where did it all go so wrong?

MySpace 137

MySpace Facebook Social CRM Consultant 137

Convince & Convert

AUGUST 26, 2010

The drawback is that they are only tracking Twitter and Facebook for now, so if you need to monitor blogs, blog comments, discussion forums, Linkedin or anything else on behalf of your company or clients, you’ll need to gather that data elsewhere. The ease-of-use and Excel format of RowFeeder are big pluses for me.

Social Media 120

Social Media Strategy Analysis Reputation 120

Convince & Convert

SEPTEMBER 21, 2010

Right now, for example, we're carrying out a market insight and research project for for a pharmaceutical company that is taking advantage of our coverage of forums. So, naturally, we developed our social media monitoring engine (FohBuzz) just for the restaurant industry vertical.

Social Media 157

Social Media Radian6 Strategy SM2 157

Convince & Convert

MARCH 9, 2010

Somebody’s “strange&# social network is someone else’s potentially thriving customer community. Sure, the StachePassions social network (for mustache aficionados, natch) is a little unusual on the surface. But, if you think it through, many companies could succeed by participating in this community.

Social Media 135

Social Media Strategy YouTube LinkedIn 135

Convince & Convert

JULY 13, 2010

Why not try spending time commenting in your targets’ community blogs? That’s the essence of a good social media strategy , anyway. Find teachers, identify valuable communities, volunteer time to non-profit organizations who need your energy. reading about social media and trying different communities.

Social Media 140

Social Media Strategy Consultant SEO 140

Convince & Convert

AUGUST 4, 2010

I've learned exponentially from the honest and frank comments about a brand that are often only revealed in online forums and social networks. Yet, we spent millions with research vendors seeking out customers who would do just that in private.

Social Media 132

Social Media Strategy Comments Course 132

Convince & Convert

APRIL 7, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 14 Things I Think I Think About Social Media Is Starbucks the Most Dangerous Competitor to Facebook? Have you visited their “get satisfaction&# forums? Still, the should get on top of it.

Foursquare 152

Foursquare Analysis Consultant Mobile 152

Webbiquity SMM

AUGUST 16, 2010

Andrew Ran Wong provides a valuable list of productivity tips for Gmail, Twitter, Facebook, blogs, Google and other social networks to help readers get more done in less time. 5 Ways That Sales People Can Benefit From Using Social Media by OPEN Forum. 6 tips for connecting with social media content by iMedia Connection.

Social Media 200

Social Media Tools Strategy Tips 200

Convince & Convert

SEPTEMBER 23, 2010

Succeeding on the social Web requires daily participation. Whether it’s brand reputation management, PR and influencer outreach, customer service and social CRM, interacting with fans on a brand community, or just creating content that builds thought leadership – it all takes time.

Social Media 148

Social Media Strategy Energy Consultant 148

Convince & Convert

SEPTEMBER 21, 2010

The feeling of community, and “we’re all in this together&# is slipping away. The main value I got from SXSW was to be able to connect face-to-face with many of the folks I only know through Twitter, forums, etc. Bigger Isn’t Necessarily Better If registration climbs again, SXSW organizers will have a real dilemma.

Social Media 127

Social Media Strategy Conference Eventful 127