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The Facebook News Feed is Changing to Favor Person to Person Engagement

Jon Loomer

Facebook dropped a potential bombshell of an announcement today — at least on brands and publishers. A major change is being made to the news feed that will favor people and negatively impact the visibility of page content. Facebook sees person-to-person interaction as the “core” Facebook experience.

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Open Community Case Study – American Library Association

SocialFish

This post is part of our regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book. Return on Attitude.

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Open Community Case Study – Empowering the Periphery

SocialFish

This post is part of our regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book. Return on Attitude.

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Facebook Live: How to Stream a Webinar

Jon Loomer

As the popularity of streaming video with Facebook Live continues to rise, new tools are being provided to marketers. One of the most exciting recent developments is the ability to stream webinars to pages and groups via Facebook Live. Finally, I conduct weekly webinars for my Power Hitters Club – Elite membership community.

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Measuring Facebook Fan Engagement Beyond the Like

Convince & Convert

Not long ago, the ultimate measure of a successful Facebook promotion was fan growth. Throw out a sweepstakes app, dangle a free iPad, and buy some cheap Facebook ads. Here are two ways we measure Facebook promotion success in the post-like world. That was sooooo 2010. Fan growth is simply not enough. Depth of engagement.

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44 Powerful Marketing Tools for Facebook Ads, Websites, CRM and More

Jon Loomer

Whether it be for managing Facebook ads, CRM, podcasting, webinars or my website, people are curious about the software behind this business. While I typically focus on the subject of Facebook ads, today I’m going to branch out a bit more broadly. Facebook Ads. I use a lot of tools. Some aren’t listed below.

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The Big(ger) Marketing Shift

Twist Image

Leveraging Social Media, some brands are getting a semblance of engagement, but community (real community) is not happening all that often. If I Blog, then you comment and I respond, that's not community. New media users still choose to demonstrate affinity ('like' or 'follow' or subscribe to RSS feed) for an average of only 4.6