Sprout Social

AUGUST 7, 2023

Nothing captured first-day-of-school energy quite like the release of Threads, a new text-based social media platform from Meta. The launch of a new social network is typically met with equal doses of curiosity and concern. Brands and the social media managers that run them took to the platform with enthusiasm.

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API Social Media Management Platform Instagram 93

Sprout Social

JANUARY 31, 2024

For example, increasing YouTube engagement starts by identifying trends such as the following: Which videos are retaining the most viewers? Off-platform activity such as traffic from search engines or social networks can help you here, too. Like any social app, interactions go hand in hand with reach and engagement.

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YouTube Engagement Metrics Analytics 98

Akamai Marketing

OCTOBER 30, 2012

The Case For Active Users as Social Media Community Managers. I’m an advisor at Pacific New Media for a social media certificate program they are launching. They’ve had social media classes for several semesters and I’ve taught several classes. Why was this?

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Activities Communities Social Media Class 138

Hootsuite

FEBRUARY 12, 2015

In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Traditionally, social media was seen as a more fitting channel for business-to-community (B2C) marketing due to its informal nature. Try it for free for 30 days! Sign up today.

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Social Media Management B2B Social Media HootSuite 76

Hootsuite

NOVEMBER 28, 2022

Reddit isn’t often mentioned alongside the “big” social networks, though it’s one of the most influential. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. Reddit is a social network with a forum-style discussion structure.

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Reddit Brands Meme Forums 101

Oktopost

NOVEMBER 16, 2023

You can collect data manually and use tools such as Microsoft Excel or Google Sheets to track metrics from the social networks you will analyze. Alternatively, you can use a social media management tool that automates data collection and creates dedicated reports with critical social platforms and data points.

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Analysis Data Sentiment Metrics 70

Socialmedia.biz

MARCH 25, 2021

Forward-thinking social sellers, digital marketers, and social media managers can benefit from the audience and awareness growth that hashtag marketing brings to the table. Hashtags have become so large that communities pop up around their use. Social networks are inherently very messy.

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Hashtag Brands How To Conference 78

SocialFish

NOVEMBER 12, 2010

MBA programs, including MBA programs at top business schools, are integrating social media into their curriculums. Harvard Business School offers a program called “Competing with Social Networks.&# Similarly, the London Business School has integrated social media into its MBA curriculum.

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Organization Social Media Social Media Management Skills 229

Sprout Social

MAY 11, 2023

But it also encompasses monitoring your organic content and what people are saying about your brand on social, and scoping out imposters or other security threats. Keep reading for actionable ways you can use brand safety tools and examples of effective tools that will help you minimize risk on social.

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Reputation Tools Brands How To 130

Buffer Social

SEPTEMBER 20, 2023

This is a thought that pops up many times throughout the day while I’m working as the Social Media Manager at Buffer. A Daily, Weekly, Monthly Social Media Management Checklist We’ve found before that social media managers have a full-time schedule getting all their many tasks accomplished.

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Social Media Notification Social Media Management Metrics 93

agora pulse

JANUARY 3, 2017

A tool like Agorapulse can send a request to Instagram: for example, it can request that Instagram provide the number of likes you received on your most recent Instagram post. Each social media network controls what their API can do. For example, even the social scheduling tool Buffer experienced a security breach.

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Instagram API Social Media Tools 144

Webbiquity SMM

APRIL 30, 2020

Social media marketing. With live events shut down, digital marketing using content and social networks has become even more important for brands and marketers. More than 70% of marketers say social media marketing has significantly helped them. Facebook is the largest social network with more than 2.5

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Instagram Tools Hashtag Authentication 159

Sprout Social

APRIL 21, 2020

In the wake of COVID-19 , social media managers have had to reevaluate their strategies and content plans to account for changing consumer behavior. But even in a pandemic-free world, things change and businesses are thrown curveballs—and social teams are on the front lines of communicating and reacting to those changes.

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How To Social Media Management Metrics Team 125

Visually SM

JULY 27, 2020

In this day-to-day task, a social media manager has a million balls to juggle at once, so using that direct line of communication effectively can be a major achievement. The good news is that as social media has grown up, so have the tools available to help you master it.

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Social Media Management Social Media Tools Domain Name 246

Hootsuite

FEBRUARY 12, 2015

In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Traditionally, social media was seen as a more fitting channel for business-to-community (B2C) marketing due to its informal nature. Save time on your B2B social media marketing efforts with Hootsuite.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

SocMed Sean

DECEMBER 18, 2018

Today’s guest post comes from Hazel Fogg, creative social media manager and editor at Academic Brits. Just recently she started to create her first social media course. Thanks to Hazel for sharing her thoughts on the use of humor in social media. Does it always work, not necessarily. Definitely.

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Social Media Meme Advertising Strategy 220

Hootsuite

JANUARY 4, 2023

Unlike traditional advertising, social media marketing allows for two-way communication between individuals and brands. There’s also potential for building a sense of community, which creates brand loyalty. Social marketers do a lot more than scroll through TikTok all day. Community management.

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Social Media HootSuite Marketing Social Networking 77

Hootsuite

MAY 21, 2020

What is social media monitoring? Social media monitoring is the act of monitoring social media for information relevant to your business. For example, you might want to know about: Brand mentions (with or without direct tagging, aka @mention). 15 social media monitoring tools.

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Social Media Tools HootSuite Sentiment 145

Hootsuite

JUNE 29, 2023

This blog will walk you through generally accepted social media guidelines in healthcare. Plus, we’ve got a bonus template and some examples you can shamelessly rip off. Bonus: Download your free, customizable healthcare-focused social media guidelines template to quickly and easily create guidelines for your team.

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Guidelines Template Templates Social Media 79

Sprout Social

JUNE 15, 2023

By choosing the right social media management tools for nonprofits, you can proactively engage donors, volunteers and staff members, while saving your team valuable time and resources. But not all social media management platforms are created equal.

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Social Media Management Social Media Tools How To 114

Hootsuite

APRIL 20, 2020

People join Nextdoor to connect with their neighbours and communities. Nosy neighbours may grab the headlines, but businesses are central to the Nextdoor community. But the strength of the Nextdoor social network relies on the power of proximity. Engage with the community. But can you use Nextdoor for business?

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How To Metrics Reputation HootSuite 145

Hootsuite

JULY 8, 2020

As Hootsuite’s social marketing specialist Brayden Cohen says, “In today’s social landscape, paid and organic need to create a complementary strategic approach—and the more harmonized these efforts are, the better your results will be.”. Organic is essential for building your brand and growing your community. Get Started.

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HootSuite Organization Strategy Metrics 110

Sprout Social

OCTOBER 5, 2021

That puts a lot of the burden on your brand’s social marketers to be on the front lines, answering questions about your business, products and purpose. Add that to growing the list of reasons social media marketers can’t operate in a silo. Brands need employees’ help reinforcing their values, initiatives and goals on social.

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Brands Marketing Apparel Issues 109

Hootsuite

MAY 3, 2023

For example, the terms “real estate agent” or “[your city] realtor” should be somewhere in the title so your page shows up in search results when people search for those terms. Join a Slack community You may already use Slack to communicate with your team internally, but have you ever thought of using it to generate real estate leads?

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Real Estate Tips How To Hashtag 94

Buffer Social

OCTOBER 1, 2018

For example, in the first half of 2018 alone, Facebook reported five major changes to the News Feed (and there are probably many more small tweaks that were not reported). So how does each of the social media algorithms work? And social media groups could become the next top channel for organic reach on social media.

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Organization Flipboard Social Media Company 108

Sprout Social

FEBRUARY 20, 2020

Olivia Jepson Sprout Social Media Strategist. As a social media manager, you have a unique understanding of social listening that positions you as the subject matter expert. Here are some examples: . Don’t overlook “secondary” social conversations. Rachael Samuels Sprout Social Media Manager.

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Strategy Sentiment Social Media Management Analysis 119

Webbiquity SMM

JUNE 21, 2016

Despite its detractors , Google+ remains one of the “big four” social networks and has its share of prominent fans in the business world. For most websites, Google+ doesn’t drive the volume of social traffic that Facebook, LinkedIn, and Twitter do. 1) CircleCount. Google Review Count: 70,400. 3) Friends+Me.

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Google Tools Sample Samples 104

Later

MAY 11, 2021

And for those who use or work in social media, “social media burnout” is a real possibility. What is Social Media Burnout? According to Dr. Michaela, social media burnout is a “form of online fatigue that can happen when you spend too much time on social networks.”

Social Media 110

Social Media How To Energy Social Media Management 110

Sprout Social

DECEMBER 3, 2020

The depth of features and parity to the desktop version make it so that users can seamlessly switch to managing social from anywhere. Learn more about how this pocket-sized solution provides big-time benefits for social media marketers. Social media management apps like Sprout’s simplify team collaboration.

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Mobile Notification Collaboration Library 139

Hootsuite

JANUARY 24, 2022

Social media data collection can help you customize your social media marketing strategy for each social network. Here are some of the questions social media data mining can help answer: What is the demographic profile of your following on each social platform?

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Data Social Media HootSuite Template 94

Hootsuite

JULY 8, 2020

As Hootsuite’s social marketing specialist Brayden Cohen says, “In today’s social landscape, paid and organic need to create a complementary strategic approach—and the more harmonized these efforts are, the better your results will be.”. Organic is essential for building your brand and growing your community. Get Started.

HootSuite 83

HootSuite Organization Strategy Metrics 83

Buffer Social

JANUARY 11, 2023

Instead, you want to be very deliberate when choosing the top-priority social network for your business. Once you have a clear understanding of the demographic you’re interested in, it’s time to do some research and find their favorite social channels. Here are some suggestions for generating content.

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Remix Instagram Social Media Trends 94

Hootsuite

AUGUST 22, 2022

Bonus: Download a free guide that shows the 11 tactics Hootsuite’s social media team used to grow their LinkedIn audience from 0 to 278,000 followers. For example, #thisisahashtag and #ThisIsAHashtag. Build a community around your organization (like #HootsuiteLife). What are LinkedIn hashtags? Try it free today.

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Hashtag LinkedIn HootSuite Social Media Management 93

ProBlogger

SEPTEMBER 8, 2022

As bloggers, social media is a key tool of the trade for us. It allows us to grow our blogs, interact with readers, build communities and stay in touch with current events and news in our niche. There are two different ways that I see social media impact bloggers’ productivity negatively.

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Products Social Media How To Blogger 49

Hootsuite

SEPTEMBER 5, 2019

Marketing on YouTube is all about building community, and YouTube contests are a great way to do that. For example, ECO-BOOST’s audience is super environmentally conscious. Take this LimmyBoi campaign, for example. For example, the #bottlecapchallenge started on Instagram. Check out YouTube analytics if you’re not.).

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YouTube How To Hosting Hashtag 110

Hootsuite

DECEMBER 12, 2023

By measuring your brand sentiment automagically with Hootsuite Insights , for example. Pick the right networks Where will you post as an executive on social media? The obvious choice is LinkedIn — the world’s largest professional social network — and you should definitely be on there.

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Social Media Strategy HootSuite Sentiment 112

Sprout Social

MARCH 19, 2020

Social media is just one of the strategic communication channels that afford agencies the ability to publish content, build relationships and have meaningful engagement with prospective clients, their communities. Lead by example and let your agency’s social strategy shine through. .

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Social Media Strategy Case Study RFP 110