Buffer Social

SEPTEMBER 13, 2023

With more than 50 billion daily views, YouTube Shorts offers a unique opportunity for content creators to reach a wider audience, promote longer videos, and even increase subscribers. Here are the five key characteristics that set high-performing short-form videos apart, ensuring they resonate with viewers and achieve their intended impact.

YouTube 94

YouTube Video UGC Authentication 94

Keyhole.co

MARCH 4, 2024

Analysis of Netflix’s social media accounts One of the things that set Netflix apart on social media is their ability to engage with their audience and create a sense of community. They’ve done this through a mix of behind-the-scenes content, interactive posts, and fan engagement.

Analysis 98

Analysis Social Media Strategy Meme 98

Sprout Social

AUGUST 11, 2020

Heck, it’s hard to find an athlete that isn’t engaging with fans via social in some form. Meanwhile, real-time sporting events and competitions are prime for social media engagement. But sports teams on social media don’t trend or score engagement by accident. million tweets during its finale episode.

Sports 135

Sports Engagement Social Media How To 135

Sprout Social

MARCH 15, 2024

YouTube Influencers are creators with substantial followings and engaged communities. Consider that many YouTube influencers’ level of engagement dwarfs that of traditional ad channels. These viewers are engaging with long-form content (hint: not 15-second ad spots). Dude Perfect Five YouTube influencers, one channel.

YouTube 105

YouTube Influencer Meme Review 105

Sprout Social

MARCH 31, 2022

You’re not alone — brands are going all in on bite-sized video content right now. Food for thought: a staggering 89% of marketers plan to increase (or maintain) their investment in short-form video in 2022. With over 1 billion monthly active users, TikTok is booming as the hub of short-form video on social media.

Platform 123

Platform Instagram Video Meme 123

Social Media Marketing

MARCH 29, 2013

As brands worldwide realize how to use video for business, the focus has shifted from integrating video to developing visual content that’s truly engaging. The platform has enormous potential, especially given the fact that YouTube users are 10 times more-likely to engage, embed or share content than on blogs or social media.

Engagement 167

Engagement Video Brands comScore 167

Buffer Social

JANUARY 22, 2024

Lia says, “If your organization already has a LinkedIn page, it can seem like a natural destination for your brand's short text updates and memes.” However, in 2024, Annie-Mai predicts there will be a noticeable shift towards more original and longer video content. Lmk your thoughts on influencers.

Social Media 101

Social Media Authentication LinkedIn B2B 101

Sprout Social

FEBRUARY 2, 2023

They started posting four to five videos a week on the platform (an impressive goal for their scrappy team!) and their efforts led to audience growth, multiple viral videos and revenue-driving ads. The most successful brands are the ones who create a lot of video content. Listicles are also high-performing videos.”

Social Media 110

Social Media Insurance ROI Meme 110

Keyhole.co

DECEMBER 26, 2023

All Red Bull social media accounts are active and filled with engaging content. Using intriguing user-generated content If used correctly, user-generated content (UGC) can be an excellent boon to brand authenticity, enhanced engagement, and a higher conversion rate. Red Bull’s target audience is an active and passionate crowd.

Social Media 52

Social Media Strategy Sports Meme 52

Buffer Social

OCTOBER 23, 2023

Meta Broadcast Channels Feature Meta is testing Telegram-like broadcast channels on Facebook and Messenger, providing a new avenue for Pages to engage with their audiences. Keep an eye on this feature's rollout to leverage broader communication channels on Meta's platforms.

News 71

News Social Media Airlines Collaboration 71

Social Media Strategies Summit

SEPTEMBER 23, 2022

Marketers love the short-form video platform because it generates far higher organic engagement than other platforms. According to RivalIQ , the top-performing schools on TikTok see a median engagement rate (by view) of 6.7%. Giving leaders a voice on social media can help you build a community.

Education 162

Education Examples Content Nielsen 162

Convince & Convert

APRIL 23, 2015

I’ve said it before, and I’ll say it again: Community managers have a challenging job. Tasked with driving engagement while ensuring fans have a good experience with your company, they see it all—the good, the bad, the ugly. Include a visual or video response. So, why not let them have a little fun?

Communities 60

Communities Meme How To Focus Group 60

Ignite Social Media

JUNE 8, 2023

But what's really the formula for creating shareable content? Crafting engaging and shareable content is the key to unlocking greater reach and interaction on social media platforms. Whether it is a meme, hashtag, challenge or even a holiday — use current trends to your advantage.

Social Media 91

Social Media Content How To Meme 91

Sprout Social

OCTOBER 5, 2022

In particular, August 2022 saw a 66.23% increase in engagement volume from August 2021. Brands can use Halloween tags to tap into conversations their community is having on social. Halloween was the most common with over 466,000 engagements and 778,206,312 potential impressions across social platforms. — Halloween Queen ??

Hashtag 115

Hashtag Meme Film Education 115

Ignite Social Media

AUGUST 2, 2022

TikTok has become more than just an entertainment platform — now fueling the creator economy and cultivating communities. But with the growing influence of video content, at Ignite Social Media, we believe that most brands need to be taking a hard look at the platform. Repurpose Still Images into TikTok Video.

Strategy 175

Strategy Marketing Banking Influencer 175

Later

FEBRUARY 16, 2021

7 Social Media Campaign Ideas to Inspire Your Strategy in 2021: Knix ’s Community-building. Nike’s “Dream Crazy” Video. 1: Knix’s Community-building Campaign. Apparel brand Knix tapped into the power of community for their Swim 2020 social media campaign. 2: Play Digital’s Engaging Bathtub Challenge.

Campaign 91

Campaign Social Media Brands Apparel 91

Buffer Social

DECEMBER 21, 2023

At Buffer, we use engagement rate and impressions as our base metrics, so I’ll be sharing the best posts on Buffer’s LinkedIn, Instagram, X (formerly Twitter), and TikTok for each of these metrics. We are incredibly passionate about remote work here at Buffer, and love to talk about it with our community.

Social Media 97

Social Media Content Meme Metrics 97

Unmetric

SEPTEMBER 30, 2019

There were quite a lot of memes, relevant posts, and celebration of unusual calendar days by brands. . It even was one of their most engaging posts in September! With over 65K interactions, this was the brand’s most engaging post in September. This video was Blaze Pizza’s most engaging tweet in September.

Meme 84

Meme Proposal Curation Engagement 84

Keyhole.co

MARCH 26, 2024

Since then, the construction toy company has expanded into film and TV, board games, video games, education, science and technology, software, and theme parks. million LEGO’s adjunct and spinoff social media accounts also boast engaging content and thousands of followers. Instagram: 10.3 million Facebook: 15 million YouTube: 17.6

Construction 52

Construction Social Media Strategy Collaboration 52

Sprout Social

AUGUST 8, 2023

Unless you’ve been living under a rock, you’ve likely heard of TikTok—the short-form video platform that has been the basis of a number of viral moments over the last couple of years. Learn more about what TikTok SEO means, ranking factors to keep in mind for your videos and how to create content that will rank well on TikTok.

SEO 93

SEO How To Hashtag Engineering 93

Later

JULY 3, 2020

IGTV has been on the up for some time now, but 2020 is the year the long-form video platform takes center stage! Part of this can be linked to the improvements that Instagram made to IGTV last year, like allowing users to cross-promote their IGTV videos on Instagram and providing support for both vertical and horizontal videos.

Trends 110

Trends Instagram Meme Badge 110

SocMed Sean

DECEMBER 18, 2018

Businesses are constantly working on improving their social media strategies – finding ways to improve on their images or make videos that “go viral”, but sometimes they lose track of the fact that social media activities aren’t about necessarily about the pretty pictures or well-produced videos, they goal is to find a way to engage your user.

Social Media 220

Social Media Meme Advertising Strategy 220

Pam Moore

NOVEMBER 21, 2018

If the internet world were up to Mark Zuckerberg of Facebook, engagement would likely be the top metric. Why do advertisers love engagement? The more you click, the more you comment, the more you engage, the more content that gets seen. How and why you measure social media engagement is critical for success.

Metrics 60

Metrics Engagement Social Media Training 60

Pam Moore

NOVEMBER 21, 2018

If the internet world were up to Mark Zuckerberg of Facebook, engagement would likely be the top metric. Why do advertisers love engagement? The more you click, the more you comment, the more you engage, the more content that gets seen. How and why you measure social media engagement is critical for success.

Metrics 60

Metrics Engagement Social Media Training 60

Sprout Social

MAY 26, 2022

Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks. Here, you’ll find a sampling of TikTok’s latest trends and example videos you can use for inspiration. Learn more here. Fourteen hours.

Examples 142

Examples Campaign Tips UGC 142

Sprout Social

SEPTEMBER 23, 2021

Through outfit of the day (OOTD) pics, outfit idea videos and must-have product reviews, they’re driving peer buying habits faster than most media outlets can keep up with. The topic holds the power to create conversation, with over 54,000 engagements and an overall engagement rate of 161%. Follow the memes.

Retail 126

Retail Trends Social Media Fashion 126

Hootsuite

NOVEMBER 28, 2022

Users create posts in topic-based communities — called subreddits — and interact in comment threads. Reddit is all about fostering community by encouraging users (a.k.a. For entertainment via memes, humor subreddits, or to discuss TV or movies. For example, instead of saying “the memes subreddit,” I’d say “r slash memes.”.

Reddit 100

Reddit Brands Meme Forums 100

Keyhole.co

DECEMBER 13, 2022

One of the things that set Netflix apart on social media is their ability to engage with their audience and create a sense of community. They’ve done this through a mix of behind-the-scenes content, interactive posts, and fan engagement. Engaging with the audience. Analysis of Netflix’s social media accounts.

Social Media 52

Social Media Strategy Meme Trends 52

Hootsuite

APRIL 18, 2022

After all, you can have the very best video in the world — one with a trending audio clip, hilarious edits , a thought-provoking message, and a filter that makes you look like your mouth is full of hot dogs. Even if you just pop a few into the caption of your Reel, you’re giving your video a chance to go father than your own followers.

Hashtag 141

Hashtag Instagram HootSuite Travel 141

Oktopost

MARCH 15, 2021

LinkedIn users posted 900% more articles from February to April, but engagement grew by more than 1600%. It’s a lot easier to make inroads with fun, uplifting, community-building content. Social Advertising and Video. Combining social ads with video will go a long way towards creating successful campaigns.

B2B 136

B2B Social Media Strategy LinkedIn 136

Keyhole.co

OCTOBER 16, 2023

Community hashtags A community hashtag identifies and connects with a specific group or community of social media users over a shared common interest, cause, or experience. Only then the right people will discover your content and engage with it. What type of content and hashtags do they engage with? Who are they?

Hashtag 52

Hashtag Instagram How To UGC 52

Social Media Strategies Summit

SEPTEMBER 14, 2023

Read on for insights from: Rachel Karten , Social Media Consultant Mitchell Clements , Social Media Creative Manager at ESPN Bari Rosenstein , Social Media Manager for Auntie Anne’s and Jamba Darby Hogan , Head of Social Media & Community at Wonderbelly Why Is the Act of Brainstorming So Important in Social Media? It was timely.

Content 130

Content iPhone Sports Remix 130

Social Media Strategies Summit

OCTOBER 30, 2019

Instead of sticking to typical news updates and bulletins, they create videos that offer a behind-the-scenes look at the officers and staff that make up the department. For example, the lip-syncing video above shows police officers getting silly with Uptown Funk. RESULTS: The Lip Syncing Video has garnered 1.5

Brands 108

Brands Facebook Journal Issues 108

Likeable

JUNE 15, 2022

From memes and challenges to teasers from artists and musicians to back-and-forth dialogues, viral content thrives on this platform. Vegan beauty brand Isle of Paradise, for example, used Spark Ads to highlight existing, organic videos, and saw a 68% increase in revenue. Learn the language of TikTok, and engage with other users.

Organization 74

Organization Strategy Meme Trends 74

agora pulse

OCTOBER 6, 2020

Plus, you need to demonstrate creativity, showcase your own great social media ideas, and prove your ability to get good engagement. Brands are seeing an engagement rate of just 0.09% on Facebook. Compare this to the old engagement rate of 20%+ just 10 years ago, and you can see why it’s essential to energize your channels.

Social Media Management 183

Social Media Management Social Media Trends Meme 183

Sprout Social

FEBRUARY 1, 2022

Players initially had no clear way of sharing their results from Wordle’s website with their peers or social networks–but that didn’t stop communities from forming. Around that same time, a savvy New Zealand-based player came up with an elegant visual of communicating the day’s Wordle events. ThisIsPower pic.twitter.com/xeeQoy7P97.

Meme 94

Meme Communities Conversation Social Media 94

Hootsuite

OCTOBER 25, 2021

Step 4: Engage! At minimum, check in monthly on: The basics: follower counts, gains/losses, engagement rates, reposts/shares, comments, likes. Not only does this save you time (and brainpower), it helps build a community around your brand. Nothing drives engagement like humor. Social media should be social.

Social Media 142

Social Media Meme HootSuite Influencer 142