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HOW TO: Guide to Performing Website Audits

Techipedia: Tamar Weinberg

Onsite optimization of websites is the most important factor in ranking better in search engine results. Content Optimization. Every page on the website should have unique, high-quality content using proper optimization techniques. Homepages should have a bare minimum of one paragraph of keyword-rich content.

NoFollow 198
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Do Social Signals Drive SEO?

Convince & Convert

Being the savvy content marketer you are, you now set out to to bring an audience to that post. Do Search Engines Use Social Signals to Directly Drive Rankings? The theory is that content that gets shared a lot in social media may be seen as more valuable content by the search engines. What a great feeling!

SEO 167
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12 Reasons Your Business Needs a Social Media Marketing Program.

Saying It Social

Own your brand’s social presence: If you don’t create official channels online, it’s only a matter of time before your customers/clients do it for you and create their own profiles and communities around your brand. Be sure to build trust by adding value to the community consistently over time.

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Google javascript Changes Put Publishers in Violation of Sponsored.

Adam Sherk

Vanessa Fox did an extensive write-up for Search Engine Land which covers the changes in detail. I can’t imagine they would, especially when virtually no one outside of the developer and SEO communities is even aware that this change has taken place. Related posts: Does Google News Sitemaps New Format Help Publishers?

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10 SEO Tactics That No Longer Work (If They Ever Did) | Small.

Small Business Mavericks

Search Engine Submissions – Submit to all the search engines you want. The best search engines will crawl your site if it’s crawlable. You don’t need to submit to search engines. Your visitors will know what the site is about, but the search engines don’t care about these tags.

SEO 93
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Build Backlinks – 14 Easy Ways

Convince & Convert

And while tweets, likes, and +1’s are now becoming important ranking factors alongside links, having websites link back to you is very much still a basic requirement for getting search engine fueled website traffic. Digg is great for traffic generation, and while not the powerhouse it once was, is still a large community. Foursquare.

Hubpages 167
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How to Optimize Your Content for Authorship Success

ProBlogger

One of the most important things you can do in 2014 as a content creator, is identify who you are as a personal brand by monitoring how you come across online. Google Authorship is a revolutionary function of Google that allows you to identify content you’ve produced, as well as the publishers you’ve produced content for.

Content 54