Keyhole.co

MARCH 26, 2024

Danish toy company LEGO soars over its competitors like Mattel, Funko, and Hasbro. Unsurprisingly, the same innovation and universality are also core to LEGO’s marketing strategy. Let’s see how LEGO’s social media strategy builds on its prominence in pop culture. Instagram: 10.3 million Facebook: 15 million YouTube: 17.6

Construction 52

Construction Social Media Strategy Collaboration 52

Sprout Social

SEPTEMBER 14, 2023

Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. In this article, learn how to build your own customer marketing strategy, how it creates customer trust and see some stellar customer marketing examples from brands who are getting it right.

Strategy 124

Strategy Brands Content UGC 124

Sprout Social

AUGUST 2, 2022

One of the most compelling reasons for marketers to incorporate YouTube into their strategies is that a huge number of people spend a great deal of time there. In this article, we’ll seek to offer insights into nine current and emerging YouTube trends you need to know to fuel your video marketing strategy. Gaming and community content.

YouTube 139

YouTube Trends Strategy Content 139

Buffer Social

JUNE 18, 2018

. “We love coffee, but we love community and people more.” ” This Foster Coffee Company credo isn’t just a brand statement. It’s at the heart of their social media strategy too. Part of our strategy with growing was just producing really good content. You know, we were serving coffee one day a week.

Communities 95

Communities Company Social Media Case Study 95

Oktopost

JUNE 19, 2020

The social executive community isn’t a complete wasteland; outside of the Fortune 500 bubble, 80% of CEO s around the world, are adopting a social presence. However, there’s still untapped potential for chief executives to bolster their companies’ social media marketing by getting personally involved. Humanizing the Company.

Company 124

Company B2B Loyalty Survey 124

Ignite Social Media

MARCH 16, 2021

However, all that seems set to change, as the company has announced a series of changes to the platform that are worth keeping an eye on. Communities. A Facebook Group is a community of users that all share a similar interest. Twitter has recently announced a similar concept called Communities. Stay Informed.

Features 171

Features Twitter Strategy Newsletter 171

Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

Marketing 367

Marketing Syndication Adwords News 367

Sprout Social

OCTOBER 25, 2022

Jokes aside, your brand awareness strategy will set the tone for a person’s entire experience with your brand. As your brand awareness strategy matures, you’ll soon find that the most effective awareness drivers don’t come from your official brand channels: they come from your fans. Source: Marketoonist. Brand surveys.

Strategy 131

Strategy Brands Hubspot Survey 131

yMarketingMatters

FEBRUARY 8, 2018

#Facebook News Feed Changes. 7 tips to improve your chances of your followers seeing your posts [link] Click To Tweet Now that it’s been over three weeks since the announcements from Mark Zuckerberg on Facebook’s News Feed algorithm changes, I hope everyone has calmed down a little. This goes into the News Feed. #7

Feed 145

Feed Feedly News Facebook 145

Later

JUNE 7, 2021

A solid LinkedIn content strategy can help you connect with potential job candidates, investors, and industry-thought-leaders. We’re sharing how to create an effective LinkedIn content strategy, along with seven tried-and-tested post formats that’ll help you reach your goals: How to Create a LinkedIn Content Strategy.

LinkedIn 92

LinkedIn Strategy Content How To 92

Jason Yormark

JULY 22, 2009

While community is a hot buzz word these days, it’s still quite a ways before most businesses truly embrace the idea. Companies like Starbucks , Dell , even my previous employer Microsoft Advertising , all do community incredibly well and it has paid off for all of them many times over.

Communities 190

Communities Tools Strategy Message Boards 190

Buffer Social

MARCH 6, 2023

Instagram announced Collab posts in late 2021 and said the feature would allow for two accounts to share a Feed post or Reel. Gain more followers – since you’ll be showing up in more feeds through Collab posts, your brand will be introduced to new people, and this can be a great opportunity to gain new followers.

Instagram 111

Instagram Social Media Strategy Collaboration 111

Ignite Social Media

DECEMBER 20, 2021

Keep your creative brain turned on while you browse your own feeds and remember that you can be inspired by the things you love — songs you like, shows you watch, the things you scroll past. It’s up against everything else you see on the feed — from the Disneys and NIKEs of the world to your coworker’s dog and your friend’s kids.

Social Media 184

Social Media Strategy Team Compete 184

Dave Fleet

OCTOBER 29, 2010

The continued rise of Facebook community managers. This shines the light firmly on community managers as the key to Facebook success for brands. Success on Facebook depends on companies providing interesting, valuable content that engages people through their home base on Facebook. The rise of spacial marketing. Do you agree?

Strategy 410

Strategy Content Facebook Widget 410

Sprout Social

JUNE 23, 2021

Below are nine proven customer retention strategies that encourage folks to stick around for the long haul. This stat is striking for SaaS companies eager to reduce churn but is eye-opening for any business, really. And of course, promoting these materials and how-tos is central to the brand’s social media strategy.

Strategy 126

Strategy Policies Resources Loyalty 126

Oktopost

NOVEMBER 22, 2023

And it’s not just about engagement and branding – social media strategies can speed up lead generation and conversions, directly impacting your business ROI. 94% of marketers believe that influencer marketing is an effective strategy for B2B businesses. However, social media is also the fastest-evolving channel.

B2B 117

B2B Trends Social Media UGC 117

Later

JANUARY 27, 2021

With Linkin.bio by Later , you can turn your feed into a clickable, shoppable landing page — making it easier to sell on Instagram. In this blog post, we’re sharing 6 brands with shoppable Instagram feeds and what you can learn from them: Why Your Business Needs a Shoppable Instagram Feed . The best part?

Feed 56

Feed Feedly Instagram How To 56

Later

FEBRUARY 16, 2021

For a small business, having a social media strategy is essential for increasing brand awareness, reaching your target audience, and driving sales. With a strong social media strategy, you’ll never run out of ideas on what to post — and you’ll soon have an engaged community at your fingertips. s brand values.

Small Business 85

Small Business Social Media Strategy UGC 85

agora pulse

JANUARY 30, 2021

Are you approaching your social media strategy like you always have? What top tips do you need to know to level up your social media strategy in 2021? So, if you need help creating a strategy so your brand can thrive and succeed in 2021, read on. Use live video for community building. Get out of a creative rut.

Social Media 132

Social Media Tips Strategy LinkedIn 132

Sprout Social

JULY 6, 2020

People expect the companies they shop with and the organizations they support to take a stand—in fact, 70% of U.S. However, as God-is Rivera, Twitter’s Global Director of Culture and Community, recently wrote: This is not a fad or a ‘moment.’. consumers say it’s important for brands to take a stand on social and political issues.

Strategy 145

Strategy Social Media Organization Education 145

Later

MAY 13, 2021

We spoke to Marissa Grootes , founder of STIL , a purpose-led company that sells organizational products and planners. . Marissa shares the inspiration behind the brand, why consistency matters, and how her team has grown an Instagram community of over 30K followers. . And this isn’t by accident. . Marissa: Consistency is key.

Communities 60

Communities Instagram Small Business Hosting 60

Buffer Social

DECEMBER 3, 2020

Their strength is in their community. They’ve identified a powerful marketing channel to help these women bring their visions to life: digital community. Read on for a behind-the-scenes look at how IFundWomen integrates their marketing and community building to foster inclusive digital spaces. It’s a great tactic!

Communities 81

Communities Engagement Community building Instagram 81

Keyhole.co

MARCH 28, 2023

Influencers help grow your eCommerce business as they have built a community that trusts them. A recommendation from their end acts as social proof for this community and moves them ahead in the marketing funnel. Here are a few strategies that can help you achieve higher conversions and scale your eCommerce store.

Influencer 52

Influencer Strategy Marketing Collaboration 52

Buffer Social

MARCH 5, 2021

She's the Social Media Manager at Southern Elegance Candle Company (SECC), a home fragrance and budding lifestyle brand that captures the warmth and hospitality that the South is known for. Southern Elegance Candle Company is a home fragrance and budding lifestyle brand that captures the warmth and hospitality that the South is known for.

Company 89

Company Social Media Instagram Social Media Management 89

Sprout Social

JUNE 17, 2020

Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media. Follow our 7-step guide to creating a successful social media video marketing strategy. The video can not only be used in Facebook as a feed post but can also be promoted as a social ad. Landscape feed.

Video 144

Video Social Media Strategy Film 144

Mindjumpers

NOVEMBER 17, 2014

Last week Facebook stated that they once again intend to reduce organic reach by making changes to the news feed algorithm. Is your company considering content amplification on Facebook? Is your company considering content amplification on Facebook? How to structure glocal communication on Social Media.

Advertising 230

Advertising Facebook How To Guidelines 230

Social Media Strategies Summit

OCTOBER 24, 2018

Given these realities, it is more important than ever to assess your social media strategy and make sure it’s working for you. Below you will find 9 components that are critical to a successful social media strategy. Social Media Strategy Audit Resources. Social Media Strategy Metrics Map Chart. Social Rank.

Social Media 113

Social Media Strategy Guidelines Template 113

Likeable

MARCH 31, 2021

From hot takes to memes to posts about new products and sales, our feeds are packed to the point where it’s nearly impossible to ever catch up. Social listening should be an integral part of any marketing strategy. This goes for finding company employees, but also for discovering and sourcing potential brand advocates/influencers.

Strategy 106

Strategy Brands Influencer Analysis 106

Sprout Social

DECEMBER 5, 2023

Meet our experts Kikora Mason Laurise McMillian Greg Rokisky Cassandra Blackburn Algorithm Name: Kikora Mason Pronouns: She/Her Company: JPMorgan Chase Title: Vice President, Community—Chase Social Media Bio: Kikora Mason currently oversees social listening and community management strategy at JPMorgan Chase.

Social Media 123

Social Media Survey Education Team 123

agora pulse

DECEMBER 22, 2020

Struggling to put together a social media content strategy? I work on all things social media strategy for the company. Here’s the stuff that actually matters when building a successful social media content strategy. Example of progress from social media content strategy. I’m here to break down the process.

Social Media 126

Social Media Strategy Content How To 126

SocialFish

MARCH 3, 2011

This post is the second in a two-part series where guest blogger Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community. Read Part 1 here. See [link] for a quick overview.

Communities 221

Communities Collaboration Statistics Lurker 221

Sprout Social

DECEMBER 6, 2023

It’s not just a trend—it’s a proven strategy. We’ll explore need-to-know benefits, draw inspiration from real-world examples, and provide tips to shape your strategy. However, influencer marketing is not only viable for B2B brands; it can play a crucial role in B2B social media strategies. What is B2B influencer marketing?

B2B 119

B2B Influencer Brands Marketing 119

Jason Yormark

OCTOBER 18, 2010

Tweet It’s amazing to me how quickly social media and community management have exploded in the job market. There’s some great resources out there to target your job search when it comes to social media and community management jobs. The links below really do focus on social media and community are a great place to start.

Resources 196

Resources Communities Social Media Technorati 196

Social Media Strategies Summit

AUGUST 15, 2023

How are external trends and events going to affect your broader marketing strategy? Best of all, if you don’t have time to read a full blog post, Josie always includes some of the key learnings within the post itself: That way, you can pick up valuable takeaways without leaving your LinkedIn news feed. Liz Gross Who Are They?

Marketing 240

Marketing Education Forums LinkedIn 240

Oktopost

JUNE 19, 2023

That is the digital marketer’s bread and butter, and demonstrates precisely how important a streamlined social media management strategy is needed to support lead generation. It should come as no surprise the companies who have mastered LinkedIn B2B lead generation are thriving.

Social Media 62

Social Media Strategy B2B Collaboration 62

Buffer Social

SEPTEMBER 18, 2023

Users get three feeds upon joining – Following, Discover, and Popular With Friends, but you can also modify your feeds to see specific types of content. User control over timelines and content moderation : Bluesky emphasizes user autonomy, allowing you to dictate your feed and how content is moderated.

Domain Name 109

Domain Name Open Source Policies Privacy 109

Convince & Convert

NOVEMBER 7, 2013

In celebration of reaching 300,000 followers on LinkedIn , L’Oréal is taking a unique approach to activating its community with a new, “Are You IN?” The ten best IN moments will also be shared on the L’Oréal company page at the end of the campaign. . L’Oréal does a great job of this on their company page.

LinkedIn 139

LinkedIn Communities Campaign Curation 139