Almost Savvy

AUGUST 28, 2008

Posted by Irene Koehler in Branding on August 28, 2008 | no responses Big companies, small businesses – we all work very hard to deliver an extraordinary product or service to our customers. What about this company attracts them? Which communication mediums do they use? What is important to them? LinkedIn-apalooza!

Lijit 100

Lijit Reputation LinkedIn Small Business 100

Almost Savvy

AUGUST 28, 2008

Posted by Irene Koehler in Branding on August 28, 2008 | no responses Big companies, small businesses – we all work very hard to deliver an extraordinary product or service to our customers. What about this company attracts them? Which communication mediums do they use? What is important to them? LinkedIn-apalooza!

Lijit 100

Lijit Reputation LinkedIn Small Business 100

Almost Savvy

SEPTEMBER 7, 2010

What if you wanted to impress everyone by showing off that you’re connected to that famous author who wrote that book, that socialite who keeps getting into trouble and a couple of 20-something CEOs who just sold their companies and are now billionaires? If you enjoyed this post, make sure you subscribe to my RSS feed !

Tips 257

Tips Facebook How To LinkedIn 257

Buzz Marketing for Technology

SEPTEMBER 30, 2008

Here’s the first paragraph of my summary: I show businesses how to use social media technologies for external community building and outreach, and for internal collaboration. For the bonus round, I recommend staying up to date via LinkedIn’s community superhero, Mario Sundar. Read it aloud a few times to see how it sounds.

LinkedIn 279

LinkedIn Badge Project Comments 279

Convince & Convert

SEPTEMBER 22, 2010

If someone signs up to follow your company on Twitter, when you tweet will that person see it? Companies are trying to stay top-of-mind among their prior customers, and incentivize those customers directly or indirectly to spread the word to their friends and associates. Will they click on it to visit your offer/website/landing page?

Social Media 137

Social Media Strategy Social CRM Consultant 137

Almost Savvy

NOVEMBER 11, 2009

I am most interested to know what you, the AlmostSavvy community, want to know from them. And…to further show my appreciate for you, the AlmostSavvy community, do I have a deal for you! If you enjoyed this post, make sure you subscribe to my RSS feed ! It can be related to software, hardware; serious or fun.

Mobile 113

Mobile Lijit SMS LinkedIn 113

Techipedia: Tamar Weinberg

JANUARY 28, 2010

Informational Give a man a fish, feed him for a day. Teach a man to fish, feed him for a lifetime. To be sure, though, solicit feedback from a group of trusted peers not directly involved in your company or marketing objectives before going ahead with publishing the video, since you need an unbiased opinion.

Video 236

Video Flash Mob YouTube MySpace 236

Josh S Peters

NOVEMBER 3, 2009

If you or your company is running a PPC campaign then you should have a list of keywords you’re bidding on and have a core set that are the most valuable to you. I'm a little skeptic because I know how incredibly annoying it can be sometimes when companies search for keywords in my tweets and then follow me based on that.

Twitter 100

Twitter Case Study Lijit eBook 100

Techipedia: Tamar Weinberg

MARCH 17, 2010

Every time I tell someone I’m a Community Manager , I get a varied response. &# That last one might be the most honest of the three, since asking a Community Manager whether they tweet for a living is like asking a construction worker if they cat-call for a living, or a doctor if he asks people to say “ah!&# for a living.

Communities 237

Communities Twitter Web 2.0 ROI 237

Almost Savvy

AUGUST 28, 2008

First, I headed over to her company?s The information on the company website is well written and crisp; leaving no doubt that she is a highly qualified and well respected executive. If you enjoyed this post, make sure you subscribe to my RSS feed ! Will the real Melanie please stand up??

Reputation 100

Reputation Lijit LinkedIn Virtual World 100

Techipedia: Tamar Weinberg

JULY 21, 2009

Only when the landscaping company mowed down the guy’s vegetable garden and did not rectify the situation seven weeks later did the guy decide to make a public spectacle of the situation. Sure, there are probably a few things you can point out that should work in the company’s favor. How many people really want that?

Social Media 153

Social Media Strategy Marketing Vimeo 153

Almost Savvy

MAY 3, 2009

Image courtesy of dullhunk If you enjoyed this post, make sure you subscribe to my RSS feed ! I stopped after my virgin post when this thought sets in) 2) If yes, should I reside my personal blog at one of the company’s website/blog or should I have it separately like I have now? Who doesn’t have a blog these days?

Reputation 154

Reputation Conference LinkedIn Lijit 154

Almost Savvy

JANUARY 12, 2009

You know that Joe, one of your LinkedIn connections, is very interested in learning how his company might be able to use Second Life as an innovative platform for training its employees worldwide. If you enjoyed this post, make sure you subscribe to my RSS feed ! Find me a find. So, what do you think? Ready to rev-up your profile?

LinkedIn 172

LinkedIn Lijit Avatar Reputation 172

Almost Savvy

NOVEMBER 11, 2008

If you enjoyed this post, make sure you subscribe to my RSS feed ! Looking to work for a specific company? They’ll show you the career path for employees of certain companies. Cisco is a popular company to work for after leaving Apple. Check out her article to get tips from several experts.

Apple 145

Apple LinkedIn Skills Reputation 145

Josh S Peters

NOVEMBER 30, 2009

The goal is to associate the company with it’s services and offerings. People are often weary of materials coming directly from the company so if you have any 3rd party reviews you can link to and share that is ideal. Empower your community to talk to about you and have them build the social proof of your business’s value.

Campaign 113

Campaign Social Media Brands Marketing 113

Techipedia: Tamar Weinberg

FEBRUARY 2, 2010

Despite the title of the post, having worked as the social media manager for Fortune 500 companies, and a lot of knowledge here being totally personal, I do not think of myself as an expert. Right now, you’ll find the likes of Tamar , Jonathan , Lisa and Rebecca in my feed reader, and consequently, in that box.

Social Media 229

Social Media Influencer MySpace Consultant 229

Buzz Marketing for Technology

JUNE 27, 2008

Its awesome to have a lot of friends, and even more so being active in the hottest blog communities. But with messages coming in from other MyBlogLog members & the communities you follow, on top of your many friend requests and updates, we understand that sometimes all those alerts can be a bit much. XOXO, Tilly.

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Yahoo Google Reader Flickr Widget 100

Techipedia: Tamar Weinberg

JUNE 3, 2010

Then, when you’re joining a community for the first time, you’ll need to study the users and slowly build relationships with them. Many companies that have not embraced social media marketing often do so because of the fear of an uncontrolled message. &# question a hundred times. Thankfully, now I am.) It’s hard work.

Social Media 221

Social Media Marketing Digg Consultant 221

Convince & Convert

FEBRUARY 19, 2010

You can even include Twitter searches in your feed, enabling you to use NutshellMail the same way you’d use TweetBeep, or an RSS feed of Twitter search results. I haven't used it, but looks interesting [link] [link] Meylah Community Anyone use NutshellMail? I'm going to try it! If yes, what do you think?

Social Media 115

Social Media Social CRM MySpace TweetBeep 115

Techipedia: Tamar Weinberg

NOVEMBER 26, 2007

Blogging Experiment November 2, 2007 at 10:02 am How Do You Feed MediaSnackers? BTW – I’ve really been interacting with the Digg community more and more. It really is about being a part of the community. I guess I shouldn’t be surprised though, misery loves company right? His friends are just the same.

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Meme Digg Web 2.0 StumbleUpon 100

Convince & Convert

MARCH 4, 2010

Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. We see blogging both as community building and as a function of being a web based business.

Metrics 132

Metrics Strategy How To Tourism 132

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

Social Media 118

Social Media Strategy Social CRM Company 118

Convince & Convert

MAY 27, 2010

The good news is that with the typical exception of Facebook, most of these changes are positive, well-communicated, and understandable. In that spirit, here are some interesting updates from companies and tools I’ve written about previously here at Convince & Convert. The way Donovan McNabb hates T.O.

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Consultant Metrics Social Media Social CRM 123

Almost Savvy

FEBRUARY 23, 2010

> For companies, .tel If you enjoyed this post, make sure you subscribe to my RSS feed ! That’s the great thing about having a smart community. tel is a business card fully secure and customizable. > Evidence of said crepe.

Directory 223

Directory Domain Name LinkedIn Reputation 223

Almost Savvy

SEPTEMBER 9, 2009

your dog or a logo (unless you are tweeting on behalf of a larger company). If you enjoyed this post, make sure you subscribe to my RSS feed ! Twitter, like all online activity, will become part of your reputation and brand, whether you like it or not. Your Twitter Profile – Be you, the real you. What else would you include?

Tips 279

Tips Twitter LinkedIn Reputation 279

Convince & Convert

SEPTEMBER 21, 2010

You have to create content, be part of many communities, and proceed incrementally. Your company needs to be part of that conversation. It’s about having a strategy for making your company or organization more like a person and less like a machine. That’s not a “wave the magic wand&# scenario.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Almost Savvy

MARCH 1, 2009

Granted, sharing the link to your Twitter feed may not be for everyone, but every professional should have and promote their LinkedIn presence. If you enjoyed this post, make sure you subscribe to my RSS feed ! The solution seems to be including what you or your company actually do on the card, rather than just a title.

Real Estate 267

Real Estate LinkedIn Meeting Tools 267

Convince & Convert

JUNE 3, 2010

link] [link] Jason Never underestimate how far showing a little humanity instead of towing the company line can go towards setting things right. From a PR standpoint, I see companies and people time and again fail to embrace the cardinal rule of admitting mistakes to the highest degree possible. What BP Can Learn From the Umpire.

Social Media 157

Social Media Strategy Consultant Social CRM 157

Convince & Convert

APRIL 1, 2010

It’s a good mix of coach-speak, highlights, community service footage, and cheerleader features. In a world where company employees from Legos reward their most die hard fans by engaging with them in their online communities, what better vertical to do something similar than with professional sports?

Social Media 120

Social Media Content Analysis Sports 120

Convince & Convert

JULY 26, 2010

Each of the 27,000 companies that use the service had the same goal – to share their pitch. The more one company shares their pitch, the more views it has, the more backlinks it provides, and so on. Comtex takes their feeds and spreads them around to their member sites. Their magic? Does that drive business to you?

SEO 115

SEO Social Media Consultant Social CRM 115

Techipedia: Tamar Weinberg

FEBRUARY 1, 2008

Google is undoubtedly huge and they could simply shrug their members off like Digg does to its much smaller userbase, but instead they engage the community and that’s why Google is such a positive brand. It’s their community of choice and that’s fine. It’s hard to say if that will happen again.

Digg 100

Digg Social Media Upcoming Ustream 100

Techipedia: Tamar Weinberg

JANUARY 12, 2010

I needed to differentiate Digg from social media because they actually are part of a distinctive community (and as you know, I’m very passionate about Digg so it really did deserve its own category). Granted, some companies use MySpace quite efficiently , but I feel that it targets a different demographic.

MySpace 114

MySpace LinkedIn Facebook Social Networking 114

Convince & Convert

JULY 14, 2010

Losing in social media can be akin to the experiences of companies like Kraft, Nestle, and BP in the social media realm. At the very least those companies are engaged in the conversation and have a strong awareness of the perceptions of their brand. Why ignore it? Leaders may believe that if they don’t play, they cannot lose.

Social Media 136

Social Media Strategy Metrics Organization 136

Convince & Convert

AUGUST 10, 2010

JB : How are companies incorporating influence metrics into their marketing? JB : In addition to influencer outreach, how can companies engage in influence mining for customer service? Should companies treat customers differently? TA : Each of our companies is a “smart agent&# in some way. It’s in our DNA.

Social CRM 134

Social CRM Influencer Klout Social Media 134

Convince & Convert

JULY 21, 2010

Companies must also uphold privacy laws. Facebook substantially degrades image quality that are posted into a feed and merely linking to a piece of content is not infringing on it — if anything, it promotes it. Now if importing a feed of content (e.g. Wikipedia has a good explanation of it ( [link] ). The Lawyers R Coming.

Social Media 155

Social Media Policies Consultant Social CRM 155

Techipedia: Tamar Weinberg

MAY 5, 2010

In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. If you are officially representing your company, you’d want to create an Official Page. Give them a reason to want to communicate.

Facebook 279

Facebook How To Marketing URL 279

Convince & Convert

APRIL 14, 2010

Geek Squad Founder Robert Stephens was asked about the contradiction of a services company providing helpful videos at a conference where I spoke. Social Media Success = Find a Way to Remove Friction Start today by conducting a Helpfulness Audit for your company. That’s measuring results on an annual basis, not a weekly basis.

Social Media 129

Social Media Consultant Health Care Questions 129