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2011 Social Media Marketing Trends

Webbiquity SMM

Social media marketing has progressed from radical new idea to widely adopted practice in a remarkably short period of time. Three-quarters of b2b buyers use social media at some point during their purchase decision process, and marketers are responding with increased spending on social media marketing.

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The New Gig: VP of Marketing & Social Media @ Strategies 360

Jason Yormark

I’m thrilled to be joining Strategies 360 as their new VP of Social. building the social media offering and team at Strategies 360 and. building the social media offering and team at Strategies 360 and. Subscribe to the comments for this post? Share this on Technorati. I will be tasked with.

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Strategies 360 Is Hiring: Marketing & Social Media Associate

Jason Yormark

Today I begin my search for the first piece of many in building out the S360 Marketing & Social Media team. Subscribe to the comments for this post? Share this on Technorati. The New Gig: VP of Marketing & Social Media @ Strategies 360. Share this on Facebook. Share this on FriendFeed.

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Does your brand take bloggers seriously?

Sherrilynne Starkie

Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. This disconnect is a result of a lack of uniform metrics used to measure the success of influencer marketing campaigns.

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11 Myths of Social Media Marketing

Webbiquity SMM

Though social media marketing is rapidly advancing in terms of adoption and sophistication, many marketers and business executives still struggle with it. They wonder if their organizations are doing enough, if they are doing things right, even if they should be involved in social media at all.

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Top Social Media and Marketing Books of 2010

Webbiquity SMM

In Defy Gravity: Propel Your Business to High-Velocity Growth , Rebel Brown shows business owners and executives how to shed the weight of legacy baggage, filter out the noise and focus on those opportunities which provide the best potential for profitable growth… Social Media Marketing by Liana “Li&# Evans.

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Four Ways to Measure Social Media Marketing Results

Webbiquity SMM

While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities. Some experts contend that because social media activity is rich in metrics , you can and should be measuring ROI constantly.

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