Sprout Social

JANUARY 24, 2024

From understanding audience interests to pinpointing the right collaboration for a campaign, there are many intricacies to influencer marketing. Let’s explore the layers of influencer-brand partnerships so you can build and nurture successful collaborations—and create content worthy of interrupting your audience’s scrolling time.

Influencer 95

Influencer Brands Collaboration Authentication 95

Keyhole.co

FEBRUARY 8, 2024

67% of companies increased their influencer marketing budgets from 2022 to 2023. However, the focus of influencer marketing is shifting towards actual influence, not just likes and followers. As a result, the influencer marketing metrics you track will play a crucial role in your business success. Let’s get started!

Metrics 52

Metrics Influencer Sentiment ROI 52

Sprout Social

MAY 5, 2021

As a marketer, you know getting customers’ attention can be tough, but actually closing those customers is just as much of a struggle for sales reps in your org. And that’s where marketers can save the day. Your marketing team is sitting on a potential goldmine of data when it comes to what customers want.

Data 111

Data Marketing How To Collaboration 111

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. Do your research You need to be aware of the market conditions to allocate the right marketing budget.

Marketing 124

Marketing How To Sample Samples 124

Keyhole.co

NOVEMBER 6, 2022

Social media monitoring tools allow marketers to do the following: Get quality audience data Take relevant actions, based on the data collected, to keep or build a good reputation and drive ROI Save time, as all your social media analytics are available to you in one platform. And this is where social media monitoring tools come into place.

Tools 52

Tools Social Media Sentiment Price 52

Keyhole.co

JANUARY 17, 2024

So, when we delve into social listening, we’re exploring the “why” – the motivations and sentiments that drive the online discourse. You need to gauge and analyze the overall sentiment of online conversations related to your brand. Monitoring tackles the symptoms, and listening dives deep to reveal the root causes.

Sentiment 52

Sentiment Analysis Brand Monitoring Trends 52

Sprout Social

JUNE 11, 2024

Addressing the needs and interests of multiple audiences calls for a commitment to data, collaboration and tailored messaging. Kailey White, assistant director of Social Media & Digital Strategy, and Staci Grimes, director of digital marketing are the driving force behind Gettysburg College’s social media strategy.

Education 102

Education Social Media Strategy Collaboration 102

Sprout Social

AUGUST 28, 2023

Not only is it fundamentally shifting how we work but AI marketing tools are also reshaping marketing now and in the future. Whether you’re looking for marketing automation or to write email copy, there’s an AI marketing tool that meets your needs. And social data is at the center of many marketing transformations.

Team 86

Team Tools Marketing Hubspot 86

Convince & Convert

MARCH 7, 2024

As artificial intelligence evolves rapidly, its profound impact on go-to-market (GTM) strategies cannot be overstated. From revolutionizing customer segmentation to optimizing marketing campaigns, AI is reshaping how businesses approach every aspect of their GTM efforts.

Research 143

Research Strategy Influencer Survey 143

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment. It is used to identify patterns and trends in data for informed decision-making.

Analytics 107

Analytics Sentiment Analysis Patterns 107

Sprout Social

JANUARY 11, 2024

In particular, measuring brand awareness helps you: Evaluate your marketing efforts Are you seeing a higher conversion rate from targeted social media ads compared to last quarter? Is the influencer partnership driving more brand mentions and positive sentiment online? Knowing where you stand exposes market gaps and opportunities.

Brands 102

Brands How To Sentiment Metrics 102

Convince & Convert

MARCH 28, 2024

It feels like our marketing planning and execution process is running faster than ever before. Marketers are great about communicating with external audiences but sometimes forget that their internal audiences also need support. Encourage collaboration Make collecting and analyzing voice of customer data a team effort.

Data 145

Data Repository Team Process 145

Sprout Social

NOVEMBER 3, 2022

It’s an extension of our world with opportunities for communication, discovery, collaboration and connection. People turn to social media to express their opinions, and that information is invaluable for your business. Departments across your business can harness insights from social media to inform their decision-making.

Marketing 107

Marketing Team Social Media Skills 107

Sprout Social

OCTOBER 19, 2023

This feedback can identify customer sentiment (positive or negative), trends and more. This is where something like social media sentiment analysis can really save the day. Integrating reputation monitoring in your marketing strategy is about more than just keeping a pulse on your brand. or G2), it goes far beyond that.

Reputation 90

Reputation Sentiment Analysis Notification 90

Oktopost

DECEMBER 21, 2023

They’re expected to make every marketing dollar count and deliver maximum impact on a limited budget. To maximize marketing impact on a limited budget, CMOs need to adopt a strategic approach that analyzes past results, identifies gaps, and enables data-driven decisions on where to allocate resources.

Marketing 62

Marketing Survey Skills How To 62

Sprout Social

NOVEMBER 21, 2023

What’s their email marketing strategy? It’s the first step of competitive analysis that involves gathering the intelligence you need to make informed business decisions. This includes keeping tabs on your competitors’ social media activity, pricing changes, marketing campaigns, product launches and more.

Sentiment 90

Sentiment Metrics Analysis Trends 90

Sprout Social

JUNE 28, 2023

For today’s marketing teams, it’s nearly impossible to do your work and stay agile without marketing automation. There has never been more customer, competitor or industry data available to marketing teams. In this article, we’ll walk through what marketing automation is, how and why to use it and examples of tools.

Team 103

Team Hubspot Marketing SMS 103

Keyhole.co

MARCH 26, 2024

Unsurprisingly, the same innovation and universality are also core to LEGO’s marketing strategy. But with its forays into films and collaborations with other pop culture icons, the brand is an adult favorite, too. Read on to learn how LEGO’s marketing strategy works like clockwork. DC movies and LEGO? LEGO Death Star?

Construction 52

Construction Social Media Strategy Collaboration 52

Keyhole.co

MARCH 9, 2023

Here’s a full roundup of the top social listening tools for marketers and agencies, updated for 2020: 1. Keyhole Keyhole helps marketers measure the impacts of their marketing campaigns. Hootsuite has useful features to help you track brand mentions, identify thought leaders and influencers, and track brand sentiment.

Tools 84

Tools Sentiment Hubspot Price 84

Koka Sexton

AUGUST 10, 2023

Surveys show that 20% more sales teams are making decisions with real-time insights that are informed by data. For example, teams can use sentiment analysis to gauge customer sentiment and determine how customers feel about the product or service. Here are a few tactics and strategies to consider when working towards this goal.

Metrics 52

Metrics Collaboration Sentiment Loyalty 52

Sprout Social

MAY 31, 2023

There’s been a lot of discussion around the role of artificial intelligence (AI) in marketing and communications and for good reason: AI has the potential to reshape the corporate communications landscape. With AI, communications teams can gain a deeper understanding of the customer’s mind through social media sentiment analysis.

Sentiment 115

Sentiment Press Release Analysis Team 115

Keyhole.co

JUNE 11, 2024

It allows real-time engagement where fans can tune in and let their sentiments and questions be known immediately. Nearly 40% of marketers choose Instagram Live as their go-to platform for live broadcasts. Collaborations with Influencers. Thus, you must stay informed of the changes to adapt your strategies.

Instagram 52

Instagram Strategy Notification Hosting 52

Oktopost

MARCH 2, 2020

This is the main reason that brands and marketers spend huge sums of money on digital promotion. Now, as a B2B marketer , you might be quick to point out that, sure, a lot has changed. Well, according to Google, more than half (52%) of all B2B purchases in 2019 were influenced by digital content and marketing.

B2B 136

B2B Marketing Construction Committee 136

Bill Hartzer

NOVEMBER 17, 2023

In a groundbreaking collaboration, Mindshare, the media services company under the WPP umbrella, and technology giant Snapchat have delved into the intricate world of social media behavior, revealing the subconscious associations that users have with different platforms.

Social Media 97

Social Media Survey Study Collaboration 97

Hootsuite

MAY 6, 2024

It also features social media scheduling, in-depth analytics, automated reporting, and easy social listening — everything you need to handle your social media marketing and customer service from one place. The messaging view shows a history of customer conversations, along with customer relationship information.

Tools 82

Tools HootSuite Team Social Media 82

Sherrilynne Starkie

FEBRUARY 13, 2018

They are highly-qualified professionals with specific digital marketing and communications skills and experience. All this information is drawn together to develop a picture of how well an organization is doing online and where it needs to go. A lot of people think of social media as marketing, and it’s an important part.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Sprout Social

JUNE 7, 2023

At the end of the day, we want to cut through the noise and leave a lasting impression that grabs market share. Analyze feedback data with sentiment analysis to develop targeted content and customized offers that increase customer delight. But an ever-crowded space filled with brands and creators means your relevancy is always at risk.

Brands 106

Brands Sentiment How To Analysis 106

Oktopost

JUNE 4, 2020

A living and breathing document that changes with the times, the social media policy is created and maintained through cooperation and collaboration of numerous teams in the organization. HR, legal, marketing, and even IT all play a pivotal role in developing the policy. Breaching and/or stealing confidential information.

Policies 146

Policies Social Media Guidelines Sentiment 146

Keyhole.co

NOVEMBER 9, 2023

In this article, we’ll guide you through the 3 essential influencer marketing metrics you should be tracking for your upcoming holiday campaigns, ensuring that your efforts spread holiday cheer and deliver real results. What is influencer marketing? What influencer marketing goals can be set for holiday campaigns?

Metrics 52

Metrics Influencer Campaign CPA 52

Sprout Social

JANUARY 18, 2022

With social listening , you can distill those unfiltered conversations into actionable insights that can inform your communications goals. While there are a ton of creative ways to use social listening , there are two use cases that can help you refine your strategy: audience insights and brand sentiment. . Executive communications .

Skills 122

Skills Sentiment Team Press Release 122

Keyhole.co

DECEMBER 13, 2023

Social media marketing keeps evolving with each new social app. Mention: A quick overview Mention offers a suite of features to help brands monitor relevant online discussions, listen to and capture information from posts, and publish posts to social platforms. Managing your brand’s online presence and reach can be a challenging task.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Sprout Social

AUGUST 22, 2023

This market-driven, real-time intelligence empowers marketing teams to amplify brand reach in a targeted manner, spot emerging trends and gain competitive insights. This provides crucial insight into your brand health, market trends and competitor performance, enabling you to grow your business strategically with data-driven insights.

Analytics 83

Analytics Conversation Brands Sentiment 83

Hootsuite

APRIL 25, 2024

In the dog-eat-dog world of social media content, many marketers and creators will do anything to stay ahead. Follow trending topics or hashtags in your industry, and stay informed and engaged with relevant discussions. You’ll be able to understand brand sentiment, collect feedback, and intervene before situations escalate.

Curation 88

Curation Social Media Management Tools Social Media 88

Pixlee

JANUARY 4, 2021

Companies had to look beyond their customer experience models and pivot their digital marketing strategies to accommodate rapidly increasing online consumer demands. Enter digital marketing: the customer experience lever brands quickly adapted to using. Digital marketing did more than entice new shoppers this year.

Marketing 53

Marketing Sentiment Loyalty Meeting 53

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies. We’re here to share tips and best practices we’ve discovered along the way.

Social Media 62

Social Media B2B Sentiment How To 62

Ignite Social Media

OCTOBER 6, 2022

Are you looking for a social media management tool to help you with your online marketing? Community Engagement – Self-service support, education, and collaboration. Social Marketing – Orchestrate social campaigns that drive business results. If so, you may have come across Khoros. Stuck in deciding whether to use Khoros?

Social Media Management 124

Social Media Management Review Social Media Tools 124

Keyhole.co

NOVEMBER 17, 2023

Forward-thinking businesses are taking advantage of this marketing strategy to engage audiences and manage brand reputation in real time. SoFi- Turning negative sentiment into positive advocacy SoFi is a fintech company that provides a range of personal finance services including student loan refinancing.

Examples 59

Examples Brands Sentiment Reputation 59