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How to Operate at Maximum Output with a Small Team

Social Media Strategies Summit

Many government social media managers have small teams responsible for managing content and strategy across multiple platforms; others might be the only people focusing on social media at their agencies. Emily Bonilla-Pieton says her team at the TSA is spread across the country, so they spend a lot of time in video meetings.

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How to Master Client Collaboration and Social Media – The 2021 Guide

Pam Moore

Why Collaboration is Important Ask any modern professional, and they’ll tell you that collaboration is one of the biggest daily challenges. So, it goes without saying that collaboration and communication are key in establishing a consistent social media presence. I'm part of the team. Plan ahead.

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How to Master Client Collaboration and Social Media – The 2021 Guide

Pam Moore

Why Collaboration is Important . Ask any modern professional, and they’ll tell you that collaboration is one of the biggest daily challenges. . So, it goes without saying that collaboration and communication are key in establishing a consistent social media presence. I'm part of the team. Five things to consider.

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The Ultimate Guide to Planning a Virtual Conference

Later

Want to plan a virtual conference but unsure where to start? While similar to planning an in-person conference, shifting to digital requires an extra layer of organization, communication, and creativity. . Step #1: Build Your Virtual Conference’s Visual Identity, Format and Schedule . Choose Your Hosting Platform.

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15 of the Best Free Content Calendar Templates

Social Media Strategies Summit

If planning is a problem for your team, it’s time you start using a content calendar for social media. The day-by-day multiplatform view makes it a strong choice for social media teams that post high volumes of content. The company based this template on the same calendar used by their marketing team. Image source. Image source.

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How Government Agencies Can Consistently Create Great Content

Social Media Strategies Summit

Its 2020 campaign incorporated this graphic to drive home the message of keeping kids safe around water: In a single visual asset, the agency included a striking image, the campaign logo and hashtag, the key campaign message, and the URL. Once you’ve found an idea, add it to a save folder your entire team can access.

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How Government Agencies Can Launch an Influencer Program from Scratch

Social Media Strategies Summit

“Given we’re a government agency , we couldn’t pay to bring these influencers in and have collaborations like you see on social media — we don’t have that kind of budget,” Abbey explains. “So And as an airport, SEA also had an obvious opportunity to collaborate with travel influencers.