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HubSpot vs. Marketo: Which is Better?

Oktopost

Well, in many ways, Marketo and HubSpot are not unlike Sparta and Athens. Both companies have different strategic paradigms. To make it easier for you to guess, let’s take a look at both platforms and try to determine: HubSpot vs. Marketo: which is the marketing automation platform to rule them all? Project management.

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6 integrations to get more from your social media management platform

Sprout Social

You get hit with the same canned response multiple times, which leaves you so exhausted you vow to never waste your time or money with this company again. Many companies prioritize customer service. The social media market is saturated with different integrations, which is why Sprout is thoughtful about our approach.

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Identify and quickly assist your audience with Sprout Social’s CRM and help desk integrations

Sprout Social

Communicating with customers on the front lines is a challenging and nuanced endeavor, especially for social media managers. In fact, according to data in the most recent Sprout Social Index, social marketers said their greatest challenge was identifying and reaching their target audience.

Hubspot 101
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29 Best Social Listening Tools To Stay Ahead Of Competition

Keyhole.co

There are tons of social listening tools out there and it’s hard to choose the one that’s right for your company. If you’re looking for a social media listening tool in particular—one that can track what people are saying about your brand—then you’ve come to the right place. You can view all Keyhole pricing plans here.

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How marketing automation empowers your team, and whole org

Sprout Social

With automation tools, companies can target a larger range of customers and prospects across a range of channels. Automation also breaks down silos and smooths out collaboration within your team, and beyond. Social media content tools , like Sprout’s Message Approval Workflows , that aid team collaboration and content approvals.

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Why lifecycle marketing matters for your social team

Sprout Social

At times, it might seem that social media managers are stuck in silos, focused more on brand awareness than direct revenue impact. One great example of a function closer to the bottom of the funnel that could be a force for great collaboration with social teams? Three ideas to spark cross-team collaboration.

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Sales and marketing alignment for improved business effectiveness

Sprout Social

Sales and marketing alignment, also called smarketing, refers sales and marketing team collaboration within a business to achieve common goals. This means your company risks losing valuable opportunities to connect with consumers. Both teams engage in collaborative activities and share data to support mutual success.