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New Social Media Advertising Strategies for 2023

Webbiquity SMM

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. Image credit: Merakist on Unsplash The last year in social media saw consumer preferences shift, new technologies emerge, and certain social platforms flourish.

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When Awareness Isn’t Enough: Government Social Media Campaigns That Create Action

Social Media Strategies Summit

Marketing campaigns sometimes encourage consumers to do something new, something they may have yet to consider. Why Awareness Doesn’t Guarantee Campaign Success Almost everyone reading this article knows that flossing is good for them. Adam and his team aimed to create a memorable campaign that persuaded people to act.

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Elevating Brand Engagement: Ignite Social Media’s Innovative 12 Days of Entenmann’s Campaign

Ignite Social Media

At Ignite Social Media, we pride ourselves on delivering campaigns that stand out in the social media landscape. Innovation through Surprise and Delight One of the campaign’s defining features was our departure from traditional sweepstakes models.

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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

Social media managers are actually (slightly) happier working in the office rather than hybrid or remote. And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Here are 25 key findings, facts, and stats from these insight-packed content and social media marketing reports.

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RedKangaroo Launches World’s First “Organic Growth” Marketing Platform Leveraging Social Media

Bill Hartzer

RedKangaroo has launched the world’s first “Organic Growth” Marketing Platform utilizing the power of social media. Balaji Krishnan, the CEO and founder of RedKangaroo, expressed his vision for this pioneering marketing platform, stating, “RedKangaroo is the next generation of marketing for brands.

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How to Find Your Audience on Social Media

Social Media Strategies Summit

You spend time planning and creating content for multiple social media platforms. When HubSpot asked social media marketers about their biggest challenges, “ reaching our target audience ” came in second place, only behind “ creating engaging content.” This is a massive issue for many brands.

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15 Time-Saving Strategies for Social Media Marketers

Social Media Strategies Summit

As a marketer, it’s important to balance how much time you spend on social media and the results you get. That’s where time-saving strategies for social media management can help you. Expert marketers use these strategies to get the most out of their social media marketing efforts.