Influence your PR campaign with Influencer Marketing

Waxing UnLyrical

This is where influencer marketing comes to the rescue. Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers.

Managing Social Media Campaigns

SocialFish

Social media marketing has become the third most popular form marketing as of 2013. Needless to say, it will only gain more popularity as social media marketing campaigns are far less expensive to create and maintain than traditional advertising campaigns.

Trending Sources

Ford Launches Fiesta With Young, Social Media-Savvy Influencers

The Realtime Report

Social media was an essential tool for this campaign, allowing potential consumers to “opt in” if they were interested in learning about the newer model. However, social media allowed people to self-select.

Top Social Media Campaigns in 2013

The Realtime Report

What were the best social media campaigns in 2013? Here are the top campaigns we published (based on traffic) this past year – and then one more for good luck. If the lights stay on this year, how will marketers make as much impact on social during the game?

How to Identify Your Social Media Influencers

Sprout Social

If you hang around a social media marketer long enough, you’re bound to hear the term social media influencers tossed around in conversation. In this article we’ll discuss three key subjects to get your influencer marketing campaign up and running.

Salorix Launches AI-Powered Predictive Influencer Marketing And Social Media Management Platform

The Realtime Report

This is the problem that Salorix is trying to solve with a new social media management platform called Amplfy 2.0, Amplfy goes way beyond using a one-dimensional Klout score to rank influencers. It even goes beyond what contextual influence scoring tools like Appinions can do.

How This Social Media Campaign Got 2 Million Views in 2 Days

Convince & Convert

Sprite’s recent Snapchat campaign in Brazil is making waves worldwide for successfully generating over two million views in days. To raise awareness for the campaign, Sprite partnered with 15 influential Brazilian Snapchat stars to print their Snapcodes on cans.

Influicity Introduces YouTube Influencer Marketplace

The Realtime Report

Influicity is set to unveil a “first-to-market” platform that allows marketers to efficiently search and connect with YouTube influencers. Influicity’s search page, where clients can select their influencer search filters from the menus on the left.

How to Find Social Media Influencers with Ease

agora pulse

You have probably heard of influencer marketing, and may even know it can be beneficial to your business. Influencers don’t have to be movie stars with millions of social media followers. An influencer is someone who can get others to take action.

Social Media Campaigns Kick-Off 2014 World Cup

The Realtime Report

Hyundai teams with Tumblr: At the heart of Hyundai’s World Cup sponsorship lies the #BecauseFutbol campaign, driven by a Tumblr microsite. The campaign’s official video features global football sensation Lionel Messi, along with a new Kanye West track.

The 4 Secrets of Influencer Engagement

Waxing UnLyrical

Ed: Jordan works for Traackr, an SBC client; we developed the Academy of Influencer Marketing together. Influencer marketing has officially gone mainstream. 84% of brands plan to integrate influencers into their current marketing strategy. How should you approach the influencer?

Interview with Social Media Influencer: Tamara Littleton

Social Media Citizens

She regularly speaks at conferences and contributes white papers to aid learning and development within the social media industry. G: How would you define a social mediainfluencer”? G: How do you measure the influence?

The 17 Best Social Media Management Tools

Webbiquity SMM

Monitoring and managing even a moderately active business social media presence can be time-consuming. The number of people using social media continues to grow, usage is increasing, and more networks require attention. Sprout Social. 4) Sprout Social.

How to Boost Social Media Engagement with Influencer Marketing

Waxing UnLyrical

Influencer marketing is more than just a buzzword. According to a 2015 report by Augure , marketers are increasingly achieving positive results with influencer marketing campaigns. Don’t buy influence, build it. In what ways do you approach influencer outreach?

The 11 Best Social Media Campaign Builders and Ad Monitoring Tools

Webbiquity SMM

Social media has become a core element of marketing across businesses of all types and sizes: maintaining active, optimized profiles; sharing industry-related updates; amplifying their own content; and engaging with prospects, influencers, advocates, and customers.

The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. Buffer Social.

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How Much Should You Pay Social Media Influencers?

Sprout Social

Although some marketers have questioned the value of influencer marketing , it has become one of the most effective marketing tactics for many successful brands. Research from Sway Group reported marketers who implemented an influencer marketing campaign earned an average of $6.85

3 Ways to Identify Influencers for Your Blogger Outreach Campaign

SocialFish

So, you’re about to kick off a Blogger Outreach campaign. Once you have your blog implemented, and content ready to be consumed, you’ll need to figure how to identify which influencers with whom you’ll want to build relationships. So how do you go about identifying these influencers?

How To Use Influencer Marketing To Launch A New Product

The Realtime Report

If 2012 was the year influencer marketing emerged on the social media marketing scene, 2013 will bring more structure, best practices and better frameworks for leveraging online influencers across marketing initiatives.

Why This Weird and Wonderful Global Influencer Campaign Works

Convince & Convert

As Lenovo’s new campaign showcases, sometimes it’s good to be weird. The company recently launched a global campaign to promote its new YOGA Tablet featuring YouTube stars from around the world. So, what can you learn from this good yet weird campaign?

Interview with Social Media Influencer: Gianfranco Cuzziol

Social Media Citizens

He has a wealth of experience from both agency and client side with over 15 years in Direct Marketing focusing more recently on key email, social & mobile trends in a multi-channel eCRM Planning. G: How would you define a social mediainfluencer”?

Interview with Social Media Influencer: Karen Asoyan

Social Media Citizens

Socailbakers ranks MegaFon as one of the most social media-friendly Russian brands with accounts in Facebook as well as Twitter , Live Journal , YouTube and Russia’s leading national social network VKontakte. This social network was among the fastest-growing Web 2.0

Clout vs. Klout – Or the Real Meaning of Social Influence

Unspoken

I've done some reading lately which has brought together and focused my theory of marketing through online influencers. Awareness Networks published a white paper entitled “3 Keys to Influence: Understanding and Leveraging Influence.” ” They report several strong reasons why marketers should seek social media influence: 90% of purchases are subject to social influence.

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How to Boost Your Social Media ROI with Influencer Marketing

Simply Measured

Brands flock to social media channels to build relationships with their audiences. In addition to offering massive reach, social media is a cost-effective marketing channel. The Social Marketer’s Guide to Social Media ROI Download.

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7 Pillars of Solid Influencer Marketing Programs

Waxing UnLyrical

As more and more brands jump on the influencer marketing bandwagon, how they structure influencer programs and communications is becoming increasingly important. What exactly is it you want influencers to do? An influencer program and a content bazaar are two different things.

Influencer Marketing: 10 Mistakes Brands Make and How to Fix Them

Pam Moore

Influence marketing is helping brands big and small ignite their online and offline communities, increase brand awareness and nurture powerful relationships when done right. Influencer marketing is not about getting free tweets and coverage. It is not the same as earned media.

Under Armour #WhatsBeautiful Campaign Targets Women Via Social Media

The Realtime Report

New marketing efforts reflect this shift, and are aimed directly at the female demographic — with social media as the primary tool for reaching out. The new ad campaign begins a month before the brand’s new high-end collection – called StudioLux Noir – reaches stores, and is “the culmination of three years of development and research.” The campaign will also include more traditional commercial spots on E!,

12 Essential Elements of a Social Media Marketing Strategy

Pamorama

Do you need some help to get started with your social media marketing plan? If you want to attract and engage social-media fans and followers — and convert them into paying customers — you need to map out a clear, goal-oriented social media plan.

5 Reasons Your Social Media Marketing Program is Failing

Pam Moore

Unfortunately many small business owners and marketing teams jump on social media expecting fast results. They are quickly disappointed when what they thought was a well thought out social media strategy, campaign or program fall flat on its face.

Interview with Social Media Influencer: Trey Pennington

Social Media Citizens

He uses social media to connect with audiences around the globe. Trey helped start ten Social Media Clubs in the US, UK, and Australia and routinely speaks to groups about using social media to make connections and have conversations that lead to commerce. G: I know that you will be speaking at Fusion Marketing Experience event organized by our friends at Social Marketing Forum. The grown ups saw social media as kids’ stuff.

5 Unique Ways to Engage Influencers

Ignite Social Media

Following consumer buying trends where social media content has increasingly become an important factor in purchase decisions , more and more brands are turning to influencer marketing as a way to reach engaged audiences. Influencer Marketplace Programs .

Interview with Social Media Influencer: Tom H. C. Anderson

Social Media Citizens

Market Research” (Research Business Report, 2009), Tom is also a prominent blogger , recognized authority on social media, and the founder of Next Gen Market Research (NGMR), one of the most active networking groups for market researchers on the Web. Tom H.

Influencer Marketing: The Simple 3 Step Process for Finding the Perfect Influencer

Talkwalker SM

This in essence is the reason why influencer marketing and finding the right influencer is so important for companies in the age of social media. Relevance – Finding the Most Relevant Influencers. And on what media channel? What do you trust more?

5 Reasons Listening to Influencers Will Better Inform Your Content Strategy

Ignite Social Media

Of what use can influencers be to our brands? This is an important question, but one that rarely yields a response beyond the obvious, they have influence. Influencers Understand the Audience You Want to Target. “So Influencers Have Sizeable, Relevant Audiences.

How to Learn Social Media Marketing: 15 Blogs for Beginners

Pamorama

Social media platforms like Facebook, Twitter, and Pinterest can take your marketing to the next level. Of the brands that *are* using social media marketing, many of them don’t do much planning regarding their social media activities.

Using Hashtags in Social Media Marketing

Pamorama

Hashtags are increasingly important in social media marketing campaigns. They enable content marketers get in front of their target audience and identify social media conversations that are relevant to their business.

Why Transmedia Is The New Viral Gold For Influencer Marketing

The Realtime Report

Why Transmedia Is The New Viral Gold For Influencer Marketing By Dr. Chester Branch. ’ So marketers are relying on influencer marketing as a way to break through the clutter and be heard. Tastemakers [influencers] + Community Remixing + the Unexpected = Viral Gold.

4 Studies on the State of Influencer Marketing

Convince & Convert

I read influencer marketing blogs and newsletters every day. The Rising Influence of Mom Bloggers. Implement a strategy that works on multiple platforms—most bloggers promote their blog on social media. Smart Influencer Vetting Requires a Human Touch.

A Startup’s Struggles and Successes in Influencer Outreach: How to Set Up Your First Blogger Campaigns

Techipedia: Tamar Weinberg

As many of you know, I’m working with influencer marketing platform, The Shelf. There are a ton of articles out there about WHY you should work with bloggers, but there isn’t a lot of info about HOW to set up your first campaign from start to finish. Get a media kit.

Three Ways To Enhance Your Marketing Campaign

Idaconcpts

As many business leaders know, experiencing profound conversion rates and attaining ongoing expansion and elevation necessitate the implementation of a sound marketing campaign.