Sprout Social

JANUARY 25, 2021

Because influencers have their personal brands to consider, they get to decide how to portray your brand’s message on their feeds. Knowing how to find the right influencers for your brand is the difference between ensuring your marketing collaboration sticks the landing and a campaign that flops with your audience.

Influencer 113

Influencer Campaign How To Marketing 113

Hootsuite

MARCH 27, 2024

The language of digital advertising can be confusing: ROI, UTMs, CTRs… One particularly common question is: what exactly is the difference between a boosted post vs ad on social platforms? Bonus: Download a free guide to social advertising and learn the 5 steps to building effective campaigns. What’s a boosted post?

LinkedIn 107

LinkedIn Instagram Tips HootSuite 107

Sprout Social

JULY 25, 2022

Here are five questions you should ask yourself when considering a new platform. Too often a new social media account is started because a manager or an executive asks the question, “Why aren’t we on such-and-such platform?” It's not "just a social media campaign." It should be the last.

Questions 81

Questions Social Media Platform Metrics 81

Convince & Convert

JUNE 20, 2017

Or are you bursting with creative ideas for your social media campaigns, but stumped about ways to validate these ideas? Here are five ways you can come up with more creative campaigns to achieve your business goals today, no matter where you are in the campaign planning process. Are you experiencing a creative drought?

Campaign 163

Campaign Social Media Sentiment Class 163

Jon Loomer

FEBRUARY 14, 2024

I stumbled on something today that filled me with sentimental feelings but also a nagging question. I’d quickly find that the answer to this question was more challenging than I had expected. Campaign Structure? You may have forgotten that early Facebook ads included only a campaign and ad, no ad set. Ads Manager?

Advertising 177

Advertising Metrics Cost Sentiment 177

Jon Loomer

MARCH 8, 2023

While I was confident in the results, some people questioned whether they were misleading because I used all placements. But let’s see if that theory pans out… I set up the test for the second campaign mostly as I set up the first. This time, I would only use News Feed. I saw it as an opportunity to run another test.

Eventful 195

Eventful Newsletter CPM CPC 195

Webbiquity SMM

FEBRUARY 16, 2021

Moreover, 65% of people are visual learners, which means having a cohesive Instagram feed is a potentially powerful way to grab the attention of your target audience and spark interest in your business. Second, you can make short-lived Instagram Stories that create a sense of urgency without clogging the main feed up with content.

B2B 259

B2B Examples Company Instagram 259

Jon Loomer

MARCH 14, 2022

When you create a Facebook ad campaign, you have limitless options. They’ll choose only the news feed placement, for example, assuming it is the most valuable placement. Even if news feed were the most valuable placement, there are reasons to include other placements as well. What should you do? Use Breakdowns.

How To 199

How To Facebook URL Cost 199

Webbiquity SMM

JANUARY 24, 2023

More TikTok campaigns Image credit: Solen Feyissa on Unsplash TikTok’s appeal stems from its short-form videos, which often mix entertainment with information in an easy-to-digest format. Brands often provide viewers with special offers or discounts when they tune into live feeds, to spark interest in future live streams as well.

Advertising 238

Advertising Social Media Strategy Authentication 238

Keyhole.co

APRIL 25, 2023

Instagram Stories also offer a range of interactive features such as polls, questions, and quizzes, while Instagram Posts don’t have such interactive options. These are the traditional square photo and video posts that appear in your follower’s feeds. Instagram posts are the bulk of Instagram content. They only last for 24 hours.

Instagram 116

Instagram Curation Feed Feedly 116

Social Media Strategies Summit

FEBRUARY 18, 2020

We asked him a few questions about what makes an influencer campaign work, how to create a meaningful influencer marketing strategy, and what he wishes influencers would stop doing. What do you think separates a great Influencer campaign from a so-so one? How did you end up in marketing?

Influencer 228

Influencer Campaign Retail Survey 228

Techipedia: Tamar Weinberg

MARCH 20, 2012

Before you start paying for clicks, think it out fully and deeply for your business and make sure you can communicate all the pieces to the people running your advertising campaigns. Some advertising campaigns are meant to be flighted. Do you have multiple ways to engage and reengage your customers ? Do you have enough cash ?

Advertising 172

Advertising Questions CPA ROI 172

Jon Loomer

NOVEMBER 14, 2021

Given what we know about Facebook podcasts (only mobile, not available on Instagram), we’ll need to be careful about how we set up this campaign. But, I currently have a Reach campaign targeting my page followers. I’ve chosen to go with News Feed and Video Feeds only. Campaign Results. A Note on Videos.

Facebook 209

Facebook Report Campaign Apple 209

Jon Loomer

SEPTEMBER 11, 2018

Instagram continues growth at a fast pace , and Facebook advertisers are becoming more accustomed to considering Instagram as a placement for their campaigns. Thankfully, there are tools available to help answer this question. To estimate audience sizes, we can create a “dummy” campaign. These placements are selected by default.

Instagram 167

Instagram Facebook How To Feed 167

Keyhole.co

JANUARY 20, 2024

Small businesses don’t have the budget for national ads, hiring celebrities, or creating flashy campaigns. Utilize Facebook Ads Instead of wondering what type of domain you need to host your marketing campaign, Facebook ads can be a cost-effective marketing strategy for your small business. The answer is Facebook marketing.

Small Business 100

Small Business Engagement Strategy Facebook 100

agora pulse

JANUARY 6, 2021

Respond immediately to anything simple—like a meeting request—or anything urgent—like a campaign update. Check Paid Social Campaigns. Start by checking the performance of any paid social campaigns you’re running. To save time, set up saved replies to send in response to common questions or comments. Monitor Hashtags.

Social Media Management 172

Social Media Management Social Media Curation UGC 172

Sprout Social

DECEMBER 6, 2023

If you want to find an ideal influencer partner without scrolling endlessly through your social feeds, try using an influencer management tool to support creator identification. We’re not claiming that a well-executed B2B influencer marketing campaign will get prospects happy-dancing over your request for proposal (RFP).

B2B 119

B2B Influencer Brands Marketing 119

Keyhole.co

MARCH 7, 2024

Chances are, even before you scroll through the posts in their Feed, you’ll probably look at their bio. In fact, it could be the very thing that compels them to click on your username and check out your Feed. Decide on a feed aesthetic and stick to it How your feed looks as a whole leaves a lasting impression on your audience.

Influencer 52

Influencer Instagram Tips How To 52

Hootsuite

OCTOBER 31, 2022

Enter: Instagram question stickers. The questions sticker for Stories collects and organizes responses, and allows you to turn real feedback into valuable public content. Here’s how to use the Instagram questions sticker, plus 14 creative ideas to inspire you. What is the Instagram question sticker? Then tap Questions.

Questions 29

Questions Instagram FAQ Marketing 29

Jon Loomer

JANUARY 22, 2024

It could also be because you’re running an Advantage+ Shopping Campaign. This is now the default option when setting targeting in manual campaigns, though you can currently switch back to the original audience options. Since I already post Reels, people are accustomed to seeing these in the feed. Targeting expansion is on.

Embedding 163

Embedding Eventful Cost Issues 163

Adam Cohen

SEPTEMBER 22, 2010

Feed readers may need to click through to view). Keep saying “Y&# to all of the questions and you get to a page with a file listing: Type the command.PRINT RSCOM8 and you can download/print a file, which is a newspaper clipping with an ad for Rocket Poppeteers, some articles and some strange pencil marks. Take a look.

Wiki 219

Wiki Campaign Film Posterous 219

Kikolani

JANUARY 16, 2011

Last week, I was given the opportunity to do a live question and answer session on Social Media Examiner ’s Facebook page. I would have to say that it was the fastest and hardest I’ve typed within one hour, but it was a great experience where I got to really learn a lot about what blogging questions people have today.

Questions 167

Questions WordPress Postrank Blogger 167

Keyhole.co

MARCH 24, 2024

In short, the feed is vibrant and builds aspiration in the audience. The feed is filled with videos showcasing the unique experiences Airbnb offers, like a sleepover in the hidden library of St. So, the company started marketing local experiences as the main attraction of their vacation rentals through social media campaigns.

Communities 59

Communities Social Media Strategy UGC 59

Oktopost

JUNE 20, 2022

This week on Behind the Post, host Olivia Messina asks Caitlin Doyle , Social Media Manager at Demandbase all the right questions. If you’ve spent anytime scrolling a Demandbase feed, you’ve seen their fun, fresh, and engaging social presence. Love Going Behind the Post?

Engagement 125

Engagement Social Media Management Apple Hosting 125

Jon Loomer

OCTOBER 13, 2021

Videos may hang up in a person’s news feed more than others. Do you get people who complain about seeing your ads in their news feed? So, I want to give you some things to consider when assembling your campaigns that can help limit low-quality results. Have questions? Some people click a lot. Guess what? Your Turn.

Facebook 205

Facebook Eventful Campaign Conversation 205

Sprout Social

JANUARY 2, 2019

Customers are empowered to ask questions before making a purchase. Seasoned marketers will always set clear objectives before planning or implementing a new social campaign. For example, some brands want to tailor their campaigns to increase customer retention, while others are focused on amplifying reach in the marketplace.

Campaign 111

Campaign Social Media Metrics Trends 111

Keyhole.co

APRIL 3, 2024

Understanding Twitter’s potential for business Kickstarting a Twitter marketing campaign is more than throwing tweets into the digital abyss and hoping for the best. To a beginner, a Twitter feed may seem like an enormous party where everyone’s talking at once. The noise can quickly overwhelm you.

Strategy 52

Strategy Twitter Tips Marketing 52

Hootsuite

JULY 6, 2022

Businesses, their partners and qualified public Instagram accounts can slap them directly onto: feed posts, Instagram Stories, IGTV videos, Reels, Guides, and. But only on their feed photos, as video and Stories aren’t yet supported. Let them know about any promotional campaigns you’re running. Live broadcasts.

Instagram 117

Instagram HootSuite UGC Influencer 117

Jon Loomer

JULY 17, 2023

In this scenario, Sharon signing up for yoga class the next day would be attributed to the campaign as an Engaged-view conversion. The assumption is that this doesn’t include any of the feeds, among other placements. Assuming that this doesn’t include feeds, of course, I have to wonder why that’s the case.

Advertising 148

Advertising Engagement Class Conversation 148

Hootsuite

MARCH 16, 2020

In-Feed Video : Ads appear in the native news feed of TikTok on the For You page. . Brand Takeover : Ad appears when TikTok users open the app and completely take over the screen for a few seconds before turning into an In-Feed Video ad. . The exception is the first: In-Feed Video ads. Creating a new ad campaign.

Advertising 141

Advertising Marketing Campaign Hashtag 141

Convince & Convert

JUNE 20, 2017

Or are you bursting with creative ideas for your social media campaigns, but stumped about ways to validate these ideas? Here are five ways you can come up with more creative campaigns to achieve your business goals today, no matter where you are in the campaign planning process. Are you experiencing a creative drought?

Campaign 60

Campaign Social Media Sentiment Consultant 60

Jon Loomer

DECEMBER 1, 2022

In the cases of Advantage Detailed Targeting and Advantage Lookalikes, you can’t turn this off when running conversions campaigns. Going Broad and Conversions Campaigns. But the question is, should you want to go as broad as you can? Facebook machine learning is currently best suited for conversions campaigns.

Facebook 200

Facebook System Conversation Eventful 200

Keyhole.co

OCTOBER 27, 2022

Next obvious question that might bug you is how to measure hashtag performance. Using a hashtag tool, you’ll be able to track how your campaign performed, but also uncover key findings about your audience and your competitors. You should always aim to prove the effectiveness of your marketing campaigns.

Hashtag 98

Hashtag Analytics Metrics ROI 98

Convince & Convert

JULY 14, 2021

Those two are common questions business owners are asking when considering Instagram marketing. While the answer to the first question is complicated (and I’ll elaborate on it below), the answer to the second question is “Instagram marketing is almost always a good idea”. And should we even bother? users back in 2020.

Instagram 217

Instagram Strategy Marketing Upcoming 217

Hootsuite

MAY 31, 2023

All you have to do is feed the AI some relevant details about your post, and it will generate several unique, human-like captions for you to choose from. Just feed the AI a few details about your business, brand, product, or service and then ask it questions to help you come up with the perfect content ideas. ChatGPT can help.

Social Media 140

Social Media HootSuite How To URL 140

Sprout Social

SEPTEMBER 13, 2022

But the platform may not have all the tools you need to manage a scalable video campaign or strategy. See your posts from a feed, calendar, grid or list view. TikTok Q&A helps you engage directly with your audience by letting them ask you questions through your profile or the comments. Sprout Social. User-friendly tool.

Tools 123

Tools Strategy Video Library 123

Oktopost

JANUARY 13, 2020

Here are a few statistics about the viewership you’re likely to encounter there: Over 300 million monthly active user discussing over 400,000 different question topics. On Quora, users can post questions and receive answers from other users on the site, many of whom are professional experts. What Types of Campaigns Can I Run?

B2B 119

B2B Advertising Campaign Statistics 119