agora pulse

DECEMBER 16, 2019

Before you get started using social media, you must have a strategy. Which social media platforms will you be using? If you launch a social media campaign without a strategy, you end up spending more time and getting fewer results. Set your social media goals. What are your goals?

Social Media Management 127

Social Media Management Social Media Hashtag Marketing 127

Socialmedia.biz

MARCH 25, 2021

A company or a person posts a Tweet or an Instagram post that links to a piece of content, followed by a dozen (or unbelievably, sometimes more) hashtags. However, that isn’t meant to be a statement on the effectiveness of hashtags in general. Hashtag usage can be extremely rewarding, but only when it’s done in a smart way.

Hashtag 78

Hashtag Brands How To Conference 78

agora pulse

MAY 4, 2016

If you are looking to incorporate social media into your event , you’ll need to consider including a branded hashtag in your event strategy. I’ve been involved in digital conferences like SEJ Summit and Social Tools Summit — and monitoring hashtag activity during and after the events was crucial.

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Hashtag Tools Tourism Hotels 156

Hootsuite

APRIL 15, 2020

Whichever social media platforms your brand uses as part of its social media strategy , knowing how to use hashtags will help boost your brand’s social media engagement. But if you’re sticking with #ThrowbackThursday posts on Twitter, unsure of how else to use hashtags, stay right here.

Hashtag 145

Hashtag How To HootSuite LinkedIn 145

Hootsuite

JUNE 26, 2019

When it comes to social media event promotion, it’s important to make a plan. Social media tools let you engage with your audience in creative ways that boost attendance and make for a better experience. But, social media event promotion is far from over once your guests walk through the door.

Eventful 111

Eventful Social Media Hashtag HootSuite 111

Buffer Social

NOVEMBER 13, 2023

In this article, you’ll find a host of tips, tricks, and tactics that can help you boost your already-planned Black Friday and Cyber Monday campaigns. Consider if that might apply to customers in your target audience — would launching a high-stakes Black Friday campaign erode trust with your long-time buyers?

Examples 92

Examples Campaign Discount Marketing 92

agora pulse

JUNE 13, 2020

Related: Twitter 101: What Every Smart Social Media Manager Needs to Know. Once purely a hashtag analytics tool, Keyhole is now a multi-feature platform allowing you to analyze your Twitter account, monitor your brand and your competitors on Twitter, and even identify influencers. Agorapulse.

Analytics 204

Analytics Tools Twitter Hashtag 204

Social Media Strategies Summit

SEPTEMBER 18, 2023

Fast forward several years, and it’s expanded to incorporate many successful events, from an airport lounge crawl to an AvGeek plane-spotting session. As social media manager, the responsibility landed with Abbey. anyone who doesn’t work for a retail or fashion brand). Let’s get into it!

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Influencer Travel Retail UGC 130

Socialmedia.biz

MARCH 13, 2020

You can remain nimble to post on breaking news, current events and spontaneous thoughts but only within some routine structure. You must employ digital communications staff or contract a social media management firm for professional content strategy. Create Unifying Hashtags. Take Shortcuts and Use Templates.

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Social Media Tips Template Templates 129

Oktopost

FEBRUARY 28, 2024

With various marketing initiatives and product updates happening simultaneously, B2B social media managers have a lot of content to produce at once. Webinars, podcasts, events, blogs, you name it, your team most likely has them. This is where AI tools for content creation can come into play.

Tools 62

Tools Content B2B Social Media Management 62

Buzzlogix

JUNE 19, 2017

Social media management and monitoring aren’t just about posting and replying. Social media is a growing, deeper science. If you’re a social media specialist or marketing manager, your job description is much more robust than simply posting and replying on Facebook, Twitter and Instagram.

Social Media Management 40

Social Media Management Social Media Tools How To 40

Sprout Social

JULY 25, 2023

Specifically, it helps you in three crucial ways: Build an effective top-funnel and mid-funnel social strategy Top-of-funnel social media efforts aim at attracting new visitors and measuring audience behaviour such as web traffic, impressions and average time on site.

Analytics 140

Analytics Report Social Media Google 140

Sprout Social

MAY 11, 2023

Brand safety tools are automated solutions that protect your brand from threats on social media and other digital channels, including major reputational risks such as your ads appearing alongside distasteful content. Factor them into your social media advertising strategy to minimize risk and maximize the impact of your campaigns.

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Reputation Tools Brands How To 129

Social Media Strategies Summit

MARCH 9, 2023

Time is one of the most precious resources in social media for government agencies. Many government social media managers have small teams responsible for managing content and strategy across multiple platforms; others might be the only people focusing on social media at their agencies.

Team 187

Team How To Social Media Management Trends 187

Social Media Strategies Summit

JUNE 3, 2021

Panelist Anna Vacchi Hill , Senior Public Information Officer and Social Media Manager at the City of San Diego, developed the city’s first social media policy and has been consistently growing its audience on Instagram. She suggests joining the Government Social Media Group on Facebook.

Engagement 149

Engagement Communities Video Tourism 149

Keyhole.co

SEPTEMBER 12, 2023

From trending challenges to the immense potential of campaigns going viral, TikTok is the perfect platform to scale your social marketing efforts. Remember, people only interact with campaigns they find relatable. Competitor analysis can also identify hashtags that got the best response from your target audience.

Tips 52

Tips How To Hashtag Authentication 52

Sprout Social

SEPTEMBER 13, 2022

But the platform may not have all the tools you need to manage a scalable video campaign or strategy. Luckily, Sprout can help you manage your posts, analytics and more, all in one place. Sprout Social. This tool helps you customize reports about your social media campaigns by analyzing TikTok profiles and hashtags.

Tools 123

Tools Strategy Video Library 123

agora pulse

NOVEMBER 3, 2020

As these events unfold, many marketers may be struggling to figure out whether they should pause social media channels for their company or clients. However, a major world event could mean a multi-day hold or reworking your social media schedule for the foreseeable future. Questions to Ask Your Clients.

Social Media 127

Social Media Social Media Management Health Care Issues 127

Hootsuite

MAY 1, 2023

Are you looking to create a more efficient social media workflow? Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. Copywriting: Writing captions or campaign slogans. HIPAA in healthcare ).

Template 134

Template Templates Social Media Tips 134

Sprout Social

JULY 11, 2016

Chris Messina, currently a Developer Lead at Uber, is credited as the inventor of the hashtag on Twitter. Originally intended to group content based on subject matter, the hashtag has been adopted across every popular social platform and has cemented its place in our culture. When to Use a Branded Hashtag. Promotions.

Hashtag 40

Hashtag Brands Badge Proposal 40

Hootsuite

MARCH 2, 2022

They can extend the reach of your retail brand to the social media users who are most likely to be your best customers. Research from Meta shows that campaigns combining influencer ads with regular social media ads are 85% more likely to result in people adding products to their shopping cart. Petco: Live Shopping.

Retail 104

Retail Social Media Brands Tips 104

agora pulse

JANUARY 14, 2020

Now, it’s a huge place of opportunity for social media marketers and managers. A lot of social media managers and marketers don’t know what to do with TikTok. Last year, Guess was the first brand TikTok collaborated with in the US for its #inmydenim campaign. Hashtag challenges.

UGC 139

UGC Hashtag How To Meme 139

Keyhole.co

JANUARY 17, 2024

On the other hand, social listening is like tuning in to your audience’s favorite radio station. It’s about understanding the “why,” gaining a deep understanding of your audience, and refining your campaign strategy. Spotify has nailed social listening with its @SpotifyCares account on Twitter.

Sentiment 52

Sentiment Analysis Brand Monitoring Trends 52

Hootsuite

SEPTEMBER 10, 2019

The campaign was able to promote the brand’s #pricelesssummer campaign, while sharing a more personal side as well. As a Sponsorships intern, Esha is involved in cool global events such as the GRAMMY Awards! Do a social media audit and see if your content truly reflects your audience, customers, or employees.

Social Media 111

Social Media How To Hosting Hashtag 111

Sprout Social

AUGUST 10, 2022

If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Some influencer marketing tools also offer valuable insights related to your campaigns, influencer interactions and the latest social media trends. Sprout Social. Track audience reactions to marketing campaigns.

Influencer 112

Influencer Tools Marketing Software 112

agora pulse

SEPTEMBER 21, 2019

.” The music festival, which was meant to be exclusive and luxurious, had a massive influencer campaign that involved many celebrities. There was so much buzz that the #FyreFest campaign went viral and got 300 million impressions in 24-hours. However, the whole festival turned out to be a disaster. Talk to your audience.

Influencer 116

Influencer Social Media ROI Social Media Management 116

agora pulse

SEPTEMBER 21, 2019

.” The music festival, which was meant to be exclusive and luxurious, had a massive influencer campaign that involved many celebrities. There was so much buzz that the #FyreFest campaign went viral and got 300 million impressions in 24-hours. However, the whole festival turned out to be a disaster. Talk to your audience.

Influencer 116

Influencer Social Media ROI Social Media Management 116

agora pulse

JUNE 4, 2020

Can prospective students get their questions answered by looking at the university’s social media? Do the university’s social media accounts show what is special about it? Related: Social Media Marketing 101: What Every Smart Social Media Manager Needs to Know.

Social Media 112

Social Media Committee How To Guidelines 112

Sprout Social

SEPTEMBER 14, 2023

Customer marketing refers to marketing methods, campaigns and activities designed to build connection and loyalty with existing customers by elevating their experience with your brand or products. This can be done through re-sharing customer content, responding to reviews and going above and beyond with your social responses.

Strategy 123

Strategy Brands Content UGC 123

agora pulse

NOVEMBER 23, 2020

If you have (and even if you haven’t), do look at your campaigns and make sure that you’re using strategies dedicated to selling on Facebook. There’s no one-size-fits-all solution to social media selling, after all. images, videos, and hashtags included. Plan ahead by using a social content calendar. In Conclusion.

Facebook 166

Facebook How To UGC Social Media Management 166

Pixlee

APRIL 15, 2020

Many social media managers are beginning to understand how TikTok works. Create A Hashtag Challenge. Hashtag trends and challenges are very common with TikTok. Some of the best hashtag challenges have been encouraged by brands, even created by brands. Create a Virtual Event.

Fashion 59

Fashion Brands Apparel Authentication 59

agora pulse

AUGUST 12, 2020

When creating Pinterest campaigns , social media managers to keep this timeline in mind. For example, users often create boards and save Pins when planning for holidays, birthdays, weddings, and other events. That means brands should plan to launch campaigns several months before major holidays or event seasons.

Report 105

Report How To Analytics Social Media Management 105

Sprout Social

JULY 21, 2022

Curate and promote user-generated content via branded hashtags. Overview: Half of all social media users say they prefer video to any other kind of content. Much like image-based social sites, video hubs like YouTube, TikTok and Vimeo are attracting visitors in droves via visual content. Social messaging apps.

Types 145

Types Social Media Microblogging Overview 145

Hootsuite

MAY 31, 2023

Are you ready to tap into ChatGPT social media success? Social media managers have suffered too long with tedious, manual tasks. Luckily, ChatGPT, a conversational artificial intelligence (AI) tool that generates human-like content, promises to make social media success more attainable.

Social Media 140

Social Media HootSuite How To URL 140

Keyhole.co

OCTOBER 20, 2023

Consider investing in a social media management tool that offers posting and scheduling. Getting featured in media or news Up your PR game and try to get featured in media or news. It doesn’t have to be a big media house — it simply should be legit. It adds to your business’s credibility further.

Instagram 59

Instagram Badge Authentication How To 59

agora pulse

JULY 22, 2020

In fact, the event was a hive of collaborative Instagram live activity. It works as a collaboration because the event promotes its own designers, creating hype around the collections and aligning similar brands and ideals. Related reading: Instagram 101: What Every Smart Social Media Manager Needs to Know.

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Collaboration Examples Instagram Tips 140

Hootsuite

MARCH 16, 2020

Hashtag Challenge : Ad appears on the Discovery page. Advertisers with access to the self-service dashboard can create In-Feed Video ad campaigns. . Creating a new ad campaign. Once you complete your account details, you can go to the Campaign tab to create your first ad campaign. The top-level is the campaign.

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Advertising Marketing Campaign Hashtag 141