Sprout Social

MAY 9, 2022

May 1, National College Decision Day, is one of the biggest days in higher education admissions. Higher education social media managers used Twitter’s interactivity to bring prospective students into the conversation. I gotta put ME first – Citiboii SRT. Retweets and responses. Those efforts paid off. Authentic reactions.

Education 85

Education Marketing Reddit Class 85

Hootsuite

SEPTEMBER 7, 2022

Teachers and administrators have realized the potential of using social media in education. These days, the best educators are embracing social media’s role in the classroom. This article touches on the many advantages of using social media in education. Advantages of using social media in education. Generate leads.

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Education Social Media Tips HootSuite 93

Social Media Strategies Summit

JULY 14, 2022

Jadis Tillery has over 22 years of marketing experience specializing in social media. A number of these businesses are in the Education, Higher Education, or EdTech sectors, but I work across various industries. I advise people on transforming sales and marketing teams with a strong focus on digital.

Education 205

Education Case Study Overview Upcoming 205

Oktopost

APRIL 9, 2024

59% of marketers attribute revenue growth to marketing-generated leads , so demand-generation tactics remain a non-negotiable among marketing teams. Higher ROI- By bringing in higher-quality leads and shortening their time in the sales funnel, you’ll see higher returns on your marketing spend.

B2B 62

B2B Marketing ROI Hubspot 62

Convince & Convert

DECEMBER 15, 2023

Invigorate your strategy with insights from marketers at TikTok, Glossier, Zillow, lululemon, and more Convince & Convert started the Social Pros Podcast back in 2012 as a way to get to know the “real people doing real things” in social media. to get through. They found that many users had another consideration on their minds: pets.

Brands 151

Brands Marketing Real Estate Collaboration 151

SocMed Sean

MARCH 3, 2022

Over time, Pinterest has changed to become more of a video and e-commerce platform, generating revenue through advertising and more specifically through promoted pins, which are paid for by advertisers and marketers to sell their products. Is Pinterest still a good marketing platform for businesses in 2022? Is Pinterest Dying?

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Strategy Marketing Automotive Campaign 195

The Realtime Report

MARCH 23, 2016

Facebook Educates Marketers With Playing Cards. Or how about marketing statistics, hashtags and demographics. Recently Facebook developed a promotional marketing campaign in the UK with the help of creative agency Human After All , by including key Facebook marketing statistics from the prior year.

Education 87

Education Facebook Statistics Marketing 87

Webbiquity SMM

MAY 25, 2021

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? The Best Influencer Marketing Platforms for B2B and B2C.

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B2B Influencer Platform SMS 306

Sprout Social

MARCH 29, 2021

But given the continuous changes to the Facebook algorithm and the platform’s shifting demographics, many marketers are stuck scratching their heads when it comes to their future on the platform. Now is a prime time to reassess how you approach Facebook and come up with campaigns that drive your business forward. Owlet Baby Care.

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Campaign Facebook Influencer Embedding 142

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. In this article, we dive deep into the benefits of influencer marketing, and ones that matter the most to your C-Suite. Plus, the three critical components of an effective influencer marketing strategy you need to know.

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Influencer Marketing Collaboration ROI 107

Laurel Papworth

JANUARY 12, 2023

Top Shelf International launched a sellout campaign of NFTs for an Agave spirit. How can NFTs be used in Metaverse Marketing campaigns for Australian wine and spirits? LECTURE: Laurel Papworth Metaverse Marketing of Wine and Spirits in Australia. Mentioned: Australian Sports in the Metaverse Marketing campaigns [link].

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Campaign Geotagging Marketing Press Release 59

Webbiquity SMM

FEBRUARY 16, 2021

In the last few years, as Instagram has reached 1 billion monthly active users , the platform has become a goldmine for marketers. Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers.

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B2B Examples Company Instagram 259

Sprout Social

MARCH 14, 2022

Every year, marketing and brand teams gather together to plan out their content calendars and campaigns. For example, when I worked in the cannabis industry, we planned month-long campaigns and programs around April 20. The marketing and advertising industry hasn’t always had the best reputation for inclusive campaigns.

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Campaign Brands Communities Industry 113

Sprout Social

NOVEMBER 1, 2023

For example, inside looks at how a product is made from start to end are popular because these videos are both entertaining and educational. 10 behind-the-scenes post ideas and examples for your next campaign 1. Along with supporting transparency and authenticity, day in the life videos can also educate viewers.

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Campaign Content Upcoming Authentication 91

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. In this guide, we’re diving into the essentials of B2B influencer marketing. What is B2B influencer marketing?

B2B 119

B2B Influencer Brands Marketing 119

Sprout Social

SEPTEMBER 22, 2021

Social media campaigns are living, breathing things. In spite of all the research and prep that marketers funnel into campaign planning, creative production or hashtag ideation, campaigns tend to chart a path of their own post-launch. Social drives game-time decisions for campaigns.

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Campaign Hashtag Analytics Metrics 121

Koka Sexton

FEBRUARY 16, 2023

But what goes into creating an engaging email nurturing campaign? Monthly educational content? Track and analyze your results: It’s important to track the performance of your email nurturing campaign and make adjustments as needed. Do you want to increase brand awareness? Will you send weekly newsletters?

Campaign 78

Campaign Engagement Case Study Newsletter 78

Social Media Strategies Summit

JULY 28, 2022

Check out our interview with her in anticipation of the upcoming Social Media Strategies Summit for Higher Education. We are a fully remote and global team of marketing experts! We’ve also recently added a Marketing Intern to our team who is a jack of all trades! Please briefly describe the structure of your team.

Education 190

Education Authentication Team Hubspot 190

Hootsuite

NOVEMBER 24, 2022

Slashing prices to make sales cuts straight into their bottom line — and with limited marketing budgets and resources, competing with big brands takes courage, insight, and creativity. Flipping the script with a ‘Blackout Friday’ campaign. What is Pantee? and is a proud member of 1% For the Planet. Pantee didn’t stop there.

Campaign 89

Campaign Brands Fashion HootSuite 89

Sprout Social

OCTOBER 1, 2020

Research shows that one of the top goals for marketers is increasing brand awareness, which is why more and more brands are achieving this with a paid social presence. Meanwhile, the controls and creative options available to businesses today mean that your campaigns are likelier to net you a higher return on your investment.

Advertising 145

Advertising Campaign Social Media How To 145

Social Media Strategies Summit

JANUARY 22, 2021

As we head into 2021, marketers are reflecting on how much consumer behavior has changed over the course of the last year. It’s a trend that caught fire when the Bernie Sanders campaign partnered up with peer to peer texting platform Hustle in 2016 to reach volunteers, with remarkable success.

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Strategy Marketing SMS Mobile 211

Later

FEBRUARY 16, 2021

Looking for social media campaign ideas to take your marketing strategy to the next level? More than ever, brands are setting themselves apart on social media with creative campaigns — and seeing big results. 7 Social Media Campaign Ideas to Inspire Your Strategy in 2021: Knix ’s Community-building.

Campaign 91

Campaign Social Media Brands Apparel 91

Pixlee

DECEMBER 16, 2020

While many tactics appear to be seasonally bound, a lot of the top-performing holiday campaigns can extend well-beyond the season. . That way you’ll have an even better Instagram campaign next year. Ideally, this could be an educational material such as a mini-course or campaign that also positions your products as potential solutions.

Campaign 95

Campaign Instagram UGC How To 95

Pam Moore

MAY 19, 2023

Embrace the Future: How Marketing Leaders Can Unleash Team Success with AI and Digital Transformation Digital transformation is no longer a buzzword. It's a necessity for businesses of all sizes to stay relevant and competitive in today's market. Marketing teams that don't embrace AI and other technologies will be left behind.

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Team Marketing ROI Training 148

The Realtime Report

JANUARY 27, 2020

Understanding the Differences Between Traditional and Digital Marketing. Digital marketing has been growing in importance since the ’90s; this is when the internet first became popular. Digital marketing has been growing in importance since the ’90s; this is when the internet first became popular. Cost of Marketing.

Marketing 190

Marketing Advertising Posterous Campaign 190

Pam Moore

MAY 19, 2023

Embrace the Future: How Marketing Leaders Can Unleash Team Success with AI and Digital Transformation Digital transformation is no longer a buzzword. It's a necessity for businesses of all sizes to stay relevant and competitive in today's market. Marketing teams that don't embrace AI and other technologies will be left behind.

Team 147

Team Marketing ROI Training 147

Hootsuite

OCTOBER 8, 2019

Social media in higher education provides an indispensable resource to students and alumni — not to mention the school itself. Social media in higher education is a perfect avenue for that. This means one thing: Establishing a presence on a social media for higher education institutions is more important than ever.

Education 111

Education Social Media Tips Policies 111

The Realtime Report

JANUARY 26, 2020

Understanding the Differences Between Traditional and Digital Marketing. Digital marketing has been growing in importance since the ’90s; this is when the internet first became popular. Digital marketing has been growing in importance since the ’90s; this is when the internet first became popular. Cost of Marketing.

Marketing 179

Marketing Advertising Posterous Campaign 179

Mindjumpers

SEPTEMBER 9, 2010

Like Mindjumpers, he is associated with Social Marketing Forum. You can connect with him on Twitter @Conversionation A seemingly minor aspect of the social media marketing plan is drafting a social media policy and training your employees. First, why do you draft such a policy? That’s OK, learn, adapt, improve and evolve.

Policies 186

Policies Education Social Media Marketing 186

Koka Sexton

JANUARY 9, 2023

Identifying and targeting your ideal customer is one of the most important steps you can take in developing an effective marketing plan. This will allow you to reach the right people with the right message and make sure your marketing efforts are as effective as possible. Identify the goals and objectives of the target market.

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Patterns Marketing Focus Group Survey 98

agora pulse

NOVEMBER 30, 2020

Have you wanted to dig into content marketing but didn’t know where to begin? Check out our tips and tricks for social media managers to start their content marketing efforts. Did you know that content marketing costs 62% less than outbound marketing but generates three times as many leads? Social media marketing.

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Content Marketing How To Social Media Management 182

Koka Sexton

DECEMBER 13, 2022

Revenue marketing is a strategy that aligns sales and marketing efforts with the common goal of increasing revenue. This approach focuses on developing strategies that generate repeatable sales by creating a continuous feedback loop between sales and marketing teams.

Marketing 72

Marketing Education B2B ROI 72

Sprout Social

APRIL 29, 2021

The marketing department used to be the mouth of an organization—developing content and communicating messages to support sales. Now, the role of marketing has fundamentally evolved, changed and grown. Now, the role of marketing has fundamentally evolved, changed and grown. Marketing strategies should start with social.

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Marketing Social Media Management Team Campaign 139

Keyhole.co

APRIL 3, 2024

It has become a global powerhouse for real-time news, conversations, and marketing. As X continues to blossom, its role in digital marketing has become more salient than ever. However, understanding how to leverage X for marketing purposes is more complex than it might seem.

Strategy 52

Strategy Twitter Tips Marketing 52

Convince & Convert

APRIL 29, 2016

Marketers are busy planning, creating, optimizing, and analyzing, and for many of us, creating content is just one of many things on our to-do lists. We’ve all seen the stats that reveal B2B marketers are spending more time, budget, energy, happy hours, hackathons, and puppy time on content. How to Create Content That Educates.

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B2B Education Content Marketing 60

The Realtime Report

OCTOBER 30, 2016

Give Your Campaign Video Marketing Boost By Alexander Harrison. When you consider that at least half of mobile web traffic is video content, it doesn’t take much figuring out that if you’re not making use of this marketing medium, you’re potentially missing out on giving your advertising campaign a welcome shot in the arm.

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Campaign Video Marketing ROI 70

Convince & Convert

DECEMBER 29, 2017

The merits of using social media campaigns in business are hard to deny, but they also don’t always seem perfectly suited to every business in every industry. Furthermore, FlexPod is a leading converged infrastructure solution, so buyers are generally well-educated, highly technical individuals. Finding a Point of Entry. “We

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Campaign How To Consultant Team 155