Social Media Today

OCTOBER 9, 2019

Pinterest has launched a new set of education resources to help marketers better understand how to maximize their Pin campaigns.

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Social Media Today

APRIL 13, 2019

Facebook has announced a set of education sessions for journalists to help stamp out misinformation during the upcoming European election campaign.

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Sprout Social

MAY 9, 2022

May 1, National College Decision Day, is one of the biggest days in higher education admissions. Higher education social media managers used Twitter’s interactivity to bring prospective students into the conversation. The post Choose wisely: Higher education marketers take on College Decision Day appeared first on Sprout Social.

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Sprout Social

FEBRUARY 3, 2022

Trouble coming up with marketing campaign ideas? This guide breaks down how to put together meaningful marketing campaigns and plenty of examples to help you come up with fresh ideas. What is a marketing campaign, exactly? When we think of classic marketing campaign examples (like “ Got Milk? Hey, we hear you.

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Social Media Strategies Summit

JULY 14, 2022

A number of these businesses are in the Education, Higher Education, or EdTech sectors, but I work across various industries. I also sit on the board of a music education charity in the UK called The Voices Foundation , which is hugely rewarding. Give us an overview of your role and what it entails daily.

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Education Case Study Overview Upcoming 205

Sprout Social

NOVEMBER 1, 2023

For example, inside looks at how a product is made from start to end are popular because these videos are both entertaining and educational. 10 behind-the-scenes post ideas and examples for your next campaign 1. Along with supporting transparency and authenticity, day in the life videos can also educate viewers.

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Sprout Social

MARCH 29, 2021

Now is a prime time to reassess how you approach Facebook and come up with campaigns that drive your business forward. That’s why we’ve outlined some recent success stories from brands, ranging from killer Facebook ad campaigns to smart posts that receive tons of love organically. Can't stop, won't stop! ?? Owlet Baby Care.

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Sprout Social

MARCH 14, 2022

Every year, marketing and brand teams gather together to plan out their content calendars and campaigns. For example, when I worked in the cannabis industry, we planned month-long campaigns and programs around April 20. The marketing and advertising industry hasn’t always had the best reputation for inclusive campaigns.

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Sprout Social

SEPTEMBER 22, 2021

Social media campaigns are living, breathing things. In spite of all the research and prep that marketers funnel into campaign planning, creative production or hashtag ideation, campaigns tend to chart a path of their own post-launch. Social drives game-time decisions for campaigns.

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Sprout Social

OCTOBER 1, 2020

Meanwhile, the controls and creative options available to businesses today mean that your campaigns are likelier to net you a higher return on your investment. There are tons of variables that go into any given social media ad campaign, though. Even the seemingly smallest details can impact your campaign’s performance and reach.

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Hootsuite

OCTOBER 8, 2019

Social media in higher education provides an indispensable resource to students and alumni — not to mention the school itself. Social media in higher education is a perfect avenue for that. This means one thing: Establishing a presence on a social media for higher education institutions is more important than ever.

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Koka Sexton

FEBRUARY 16, 2023

But what goes into creating an engaging email nurturing campaign? Monthly educational content? Track and analyze your results: It’s important to track the performance of your email nurturing campaign and make adjustments as needed. Do you want to increase brand awareness? Will you send weekly newsletters?

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Pixlee

DECEMBER 16, 2020

While many tactics appear to be seasonally bound, a lot of the top-performing holiday campaigns can extend well-beyond the season. . That way you’ll have an even better Instagram campaign next year. Ideally, this could be an educational material such as a mini-course or campaign that also positions your products as potential solutions.

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Later

FEBRUARY 16, 2021

Looking for social media campaign ideas to take your marketing strategy to the next level? More than ever, brands are setting themselves apart on social media with creative campaigns — and seeing big results. In this blog post, we highlight 7 brands with awesome social media campaigns to inspire your content strategy in 2021: .

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Hootsuite

NOVEMBER 24, 2022

Last year, UK-based sustainable underwear brand and Hootsuite customer Pantee won Black Friday with a campaign that broke convention and raised awareness of unsustainable impulse buying. Flipping the script with a ‘Blackout Friday’ campaign. What is Pantee? and is a proud member of 1% For the Planet. Pantee didn’t stop there.

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Social Media Strategies Summit

JULY 28, 2022

Check out our interview with her in anticipation of the upcoming Social Media Strategies Summit for Higher Education. We only hire the best talent to support our education clients, including a Client Relationship and Project Manager, a PPC Specialist, a Creative Strategist and Copywriter, a Paid Social Manager, and a Graphic Designer.

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The Realtime Report

MARCH 23, 2016

Facebook Educates Marketers With Playing Cards. Recently Facebook developed a promotional marketing campaign in the UK with the help of creative agency Human After All , by including key Facebook marketing statistics from the prior year. Full House. 3 of a Kind. Or how about marketing statistics, hashtags and demographics.

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Convince & Convert

DECEMBER 29, 2017

The merits of using social media campaigns in business are hard to deny, but they also don’t always seem perfectly suited to every business in every industry. Furthermore, FlexPod is a leading converged infrastructure solution, so buyers are generally well-educated, highly technical individuals. Finding a Point of Entry. “We

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The Social Media Incubator

MAY 7, 2015

Instead, the company is being praised by some for their most recent Twitter campaign that uses ‘ #WomenDrivers ‘ with images of crashed vehicles, parking mishaps, and more. The purpose of the campaign is to bash stereotypes and educate the audience on women drivers. If a woman wants to drive… don’t stand in her way!

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Jon Loomer

FEBRUARY 12, 2024

They consider it a “true prospecting” campaign and only go after completely new customers. This is seen in the examples above when running manual Sales campaigns using either Advantage+ Audience or the original audience options, as described in the previous section. But Advantage+ Shopping Campaigns go even further.

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Laurel Papworth

JANUARY 12, 2023

Top Shelf International launched a sellout campaign of NFTs for an Agave spirit. How can NFTs be used in Metaverse Marketing campaigns for Australian wine and spirits? I will say there’s a lot of education in having a winery or distillery. Mentioned: Australian Sports in the Metaverse Marketing campaigns [link].

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Jon Loomer

MARCH 1, 2024

It goes beyond the best practices and standard strategies or knowing how your favorite guru sets up their campaigns. When you have that foundational understanding, you can make solid educated guesses that, more often than not, pan out. And not just a little bit of knowledge. It’s more than learning the step-by-step mechanics.

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Later

OCTOBER 8, 2020

When it comes to creating a social media campaign, design is everything. From creative concept to colors and fonts, the design choices you make can make or break the success of a campaign. Social media campaigns can cover almost anything: a new product launch, a giveaway, an event, or even the arrival of a new season. .

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Sprout Social

MARCH 5, 2024

The company has business lines including student loan servicing, private student loans, improving K-12 school management through service and technology, renewable energy, encouraging a more educated workforce, and telecommunications. For example, some are more focused on organic growth, while others are more invested in paid campaigns.”

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Later

MAY 13, 2020

Plus, we’re sharing 12 TikTok challenges to inspire your next campaign! 12 TikTok Challenges to Take Inspiration From for Your Next Campaign. Here are our top 12 TikTok challenges, both organic and branded, that’ll inspire your next campaign: TikTok Challenge #1: Chipotle’s GuacDance. What Are TikTok Challenges? Like This Post?

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Convince & Convert

JUNE 11, 2014

Over the past couple of years, I’ve been working on the best practices for running campaigns on Google+ and how, as Chris Brogan would say, we can make our buyers the hero of the story. Google+ campaigns are a great way of building trust and relationships with the people who may well become your brand advocates. Well, three reasons: 1.

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Convince & Convert

APRIL 29, 2016

Buyers continue to educate themselves with the content you are producing. How to Create Content That Educates. The two of them together were part of our most successful campaign of the year. Now, I am creating a series of short content pieces specifically for a nurture campaign. highlight to tweet).

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Social Media Strategies Summit

MARCH 6, 2024

Specifically, think about things like: Where they live What job they do How old they are How much they earn Their education level You should get much of this from your social media analytics platform or from analyzing your existing customer base. Use a little educated guesswork, too. Start with the basic stuff: demographic information.

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Jon Loomer

MARCH 11, 2024

There were multiple variations of how these sales funnels worked, but a basic example of how it was constructed was like this… Ad 1: Awareness The goal was to attract new people into your funnel, so you might use interests or lookalikes and promote a video or blog post to educate or entertain your audience.

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SocMed Sean

MARCH 3, 2022

Here are some thoughts about including Pinterest as an effective part of your campaigns. This includes healthcare, manufacturing and engineering, higher education, and software and technology. This allows campaigns to not only be more precise but also to be more easily and quickly adjusted to improve performance.

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Convince & Convert

MAY 1, 2014

These are some of the questions posed by MINI’s passionate fan community in the company’s #asktheNEWMINI campaign. As a result, it makes sense to introduce the new MINI with a campaign that’s dedicated to answering their questions in an educational and fun way. Video was a good medium for bringing this campaign to life.

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Jon Loomer

AUGUST 26, 2023

There’s a new option for Instagram ads… In Ads Manager, create a campaign with the Traffic objective. Good business description, list of links, and photos and videos that educate your audience. In the ad set under conversion location, there is now an option for Instagram Profile. ” No other options. It’s interesting though.

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Webbiquity SMM

JANUARY 24, 2023

More TikTok campaigns Image credit: Solen Feyissa on Unsplash TikTok’s appeal stems from its short-form videos, which often mix entertainment with information in an easy-to-digest format. Here’s a preview of five social media advertising strategies to look forward to in 2023.

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Social Media Strategies Summit

JANUARY 12, 2023

Higher education social media marketers face unique challenges. With so many accounts and departments to support and monitor, relationship management is a crucial for any higher education social media marketer. 10 Great Examples of TikTok Content for Higher Education. I love it if our team isn’t even talking,” Dani says.

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The Realtime Report

OCTOBER 30, 2016

Give Your Campaign Video Marketing Boost By Alexander Harrison. When you consider that at least half of mobile web traffic is video content, it doesn’t take much figuring out that if you’re not making use of this marketing medium, you’re potentially missing out on giving your advertising campaign a welcome shot in the arm.

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Webbiquity SMM

NOVEMBER 15, 2022

Being data-driven also means finding specific patterns and meaning in your data so you can predict what the future holds for your business, build more robust campaigns, and budget accordingly. For example, you might work with the design team to create engaging graphics or with the SEO team to optimize your campaigns for search engines.

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Later

OCTOBER 19, 2018

It’s time to launch your first Instagram ad campaign! And the best news is that an Instagram ad campaign doesn’t blow the budget — all it takes is a little bit of planning, testing, and creativity! The first step to creating your Instagram ad campaign is to focus on what you want to sell or promote, as well as your reasons why.

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