Ignite Social Media

APRIL 23, 2020

million, nearly triple the last presidential election , political ads may impact paid campaigns on social (source: eMarketer, January 2020). To prepare for the political season, here’s what you need to know about how political ads will impact paid social campaigns. Political Ads May Impact Paid Social Campaigns by Driving Costs Higher.

Campaign 101

Campaign CPA CPM Cost 101

Hootsuite

FEBRUARY 23, 2023

Tip : If you’re not clear on the difference between Facebook campaigns, ad sets and ads, check out the Meta Blueprint lesson on how to structure ads. Tip : If you’re not clear on the difference between Facebook campaigns, ad sets and ads, check out the Meta Blueprint lesson on how to structure ads.

CPM 135

CPM Tools Facebook How To 135

Sprout Social

FEBRUARY 8, 2021

Social data is so important, in fact, that 33% of social marketers in a hiring position list reporting ability as the top skill they look for in candidates. Social media reports can help you synthesize your data succinctly and package it in an easily digestible format to share with a variety of stakeholders across your organization.

Report 131

Report Social Media Metrics Team 131

agora pulse

JULY 17, 2020

Create the ultimate social media report that can impress clients and colleagues alike by following these tips for social media managers. You’re also responsible for reporting on your results. Find out how to create the ultimate social media report that can impress clients and colleagues alike by following these steps.

Report 147

Report Social Media Metrics Aggregator 147

Jon Loomer

NOVEMBER 20, 2023

You can find the Breakdowns dropdown menu between Columns and Reports on the right side of Ads Manager. Note that breakdowns are also found in Ad Reports, but we’ll focus on how they are used in Ads Manager here. For longer running campaigns, you can breakdown by week, two weeks, or month. Breakdown by country to find out.

CPM 173

CPM Types Campaign Examples 173

Jon Loomer

JANUARY 20, 2020

Last week, Charlie told you about how to use the Reach objective for Facebook remarketing campaigns. It’s the engine behind my Evergreen Campaign approach. My Reach Campaign: Concept. Create a campaign using the Reach objective. My Reach Campaign: Set-up. At the campaign level, select the Reach objective.

Examples 207

Examples Conversation CPM Campaign 207

The Realtime Report

AUGUST 15, 2012

According to a new report from Kenshoo, a social media advertising platform, Mexico, Turkey, India and Italy all offer very attractive opportunities for advertisers — with far more cost-effective, higher-performing Facebook ads than markets such as the United States or the UK. Average cost per click (CPC).

Cost 191

Cost CPC CPM Advertising 191

Convince & Convert

MAY 21, 2013

Let’s take a quick look at six things you can do to get more out of your Facebook campaign right now. If you’re advertising a Facebook Page, Event, or App, and you don’t pay close attention, you might think you’re only option is to let Facebook optimize your ad on a CPM basis. Don’t Let Facebook Do Your Bidding.

Campaign 154

Campaign CPM Facebook CPC 154

The Realtime Report

JANUARY 19, 2020

During real-time bids, advertisers bid in a digital auction run by publishers on ad space based on cost-per-thousand-impressions (CPM). Social media is the backbone of many digital marketing campaigns. Consistency: The Foundation of Marketing Campaigns. Stories and Lives. Using Digital Marketing.

Strategy 204

Strategy Tips CPM Marketing 204

Ignite Social Media

JUNE 20, 2019

Below you can see how Facebook defines both traffic and conversion campaigns: Traffic Campaigns : Allow you to grow the number of people who visit your site, app or Messenger conversation, and increase the likelihood they’ll take a valuable action when they get there. Conversion Campaigns : Help grow overall business on your website.

Conversation 131

Conversation Social Media CPM Metrics 131

Hootsuite

OCTOBER 28, 2019

Bonus: Get a free social media report template to easily and effectively present your social media performance to key stakeholders. Brand Awareness is the attention your brand gets—across all social media—during a reporting period , or a specific span of time that yields statistically relevant data. Ready to make an impression?

Metrics 112

Metrics Social Media CPM CPC 112

Social Media Strategies Summit

SEPTEMBER 12, 2019

Once confirmed, the publisher would take over running the campaign. This shift allows marketers and sellers to spend more of their time planning sophisticated, strategic campaigns rather than getting bogged down in the granular details. As campaigns progress, programmatic technology can provide real-time feedback to advertisers.

Advertising 118

Advertising CPM CPC Buy 118

Jon Loomer

NOVEMBER 6, 2018

You’ve done so much brainstorming, preparing, and worrying about your Q4 campaigns and now you feel fried. In all honesty, probably not, but that doesn’t mean your campaigns couldn’t use some tweaking and fine-tuning. I build these out as reports that I pull down via the Customize Columns area and then I save them. Link Clicks.

Organization 166

Organization CPA Facebook CPM 166

Sprout Social

APRIL 5, 2022

It lets you measure the results of your campaign and understand how well your investment is paying off. But it gives you a Facebook video view rate benchmark that you can use in your campaign measurement. Negative feedback involves hiding your post, reporting it as spam or unliking your Page. Ad cost (CPM, CPE, CPC, CPCon).

Metrics 131

Metrics Video Brands Facebook 131

Ignite Social Media

FEBRUARY 18, 2019

According to a Social Media Marketing Industry Report from Social Media Examiner, small and medium sized businesses continue to focus their social media marketing on Facebook, which is being used by 94% of those surveyed. Matching consumer’s behavior on mobile can positively impact campaign results.

Advertising 121

Advertising Facebook CPM Committee 121

Sprout Social

SEPTEMBER 30, 2020

These considerations will help elevate your content, but determining what content works best for your goals and audience comes down to reporting and analytics. Reporting on your organic LinkedIn content performance is the moment where your paid and organic strategy can begin to work in tandem. Invest in the best: Boost and elevate.

Organization 104

Organization LinkedIn Strategy Social Media 104

agora pulse

SEPTEMBER 23, 2020

Tip: This is the data your bosses want to see when they ask for a social media report. Run a 12-month report using your Agorapulse platform. More web traffic = CTR (click-through rate) from your social media posts or campaigns. Revert to the report you ran in step 1. But in today’s social media space, it’s necessary.

Social Media 144

Social Media ROI Social Media Management URL 144

Socialmedia.biz

JANUARY 14, 2020

Mobile-first ads have longer average view times, higher engagement rate, better brand recall and a significantly lower Cost per Thousand (CPM). Will it attract consumers who are always on the go and have a shorter time-constraint? Use vertical or square videos, as 93% of people hold their mobile devices in the portrait mode.

Mobile 90

Mobile Engagement Organization Video 90

Keyhole.co

MAY 25, 2022

A typical social media analytics report looks like this: Source. When you understand which efforts aren’t working, you can tweak your strategies accordingly to enhance the performance of your campaigns and overall ROI. Analysis of paid campaigns. CPM shows the effectiveness of your ad in luring people to take action.

Analytics 52

Analytics Social Media ROI Metrics 52

Sprout Social

APRIL 12, 2022

Benchmarking your Facebook ad performance will depend on your industry and campaign objective. Run a search for your most recent ads or use Sprout’s Facebook and Instagram Paid Performance Report in the Performance review section. Looking at metrics like CPC and CPM will tell you if your ads are performing well.

Facebook 123

Facebook How To Metrics Hashtag 123

Buffer Social

SEPTEMBER 26, 2018

Facebook says that both Tentree, a sustainable, eco-friendly clothing company, and Skout, a dating app, found that adding Facebook Stories to their Instagram Stories ad campaigns resulted in more customer actions at a lower cost. Facebook reports that Stories Ads will soon be coming to Messenger soon too. billion use Facebook daily.

Facebook 98

Facebook CPM Survey Instagram 98

Sprout Social

JANUARY 27, 2021

That’s why we put together this guide breaking down the core pillars of YouTube Analytics, including: General Reports. Watch Time and Audience Reports. Engagement Reports. Earnings Reports. YouTube Analytics: General Reports. The Overview Report. The Realtime Report. The Watch Time Report.

Analytics 142

Analytics YouTube Video Embedding 142

Jon Loomer

MAY 26, 2015

I went back to May of 2014 within my custom ad reports. I did this by filtering for the word “Conversions” in the campaign name. Something else to keep in mind was Facebook’s structural changes to campaigns , ad sets and ads that happened last year. CPM, 48,582 Website Clicks, $.35 Data Set Notes.

CPA 113

CPA CPM Facebook Cost 113

Jon Loomer

JULY 2, 2015

Custom Ad Reports Front and Center. In the past, very few advertisers used the custom ad reports. To get the good stuff, you needed to click the “Reports” link on the left. But now, there is no “Reports” link. Because the entire Ads Manager is now the Custom Ad Reports! All Campaigns.

Facebook 114

Facebook CPA CPM Campaign 114

Bill Hartzer

AUGUST 21, 2012

– Update reports and databases. – Provide strategic management of paid search campaigns against defined success metrics for various brands and categories. – Manage paid search budget and analyze marketing campaign performance to identify, prioritize and execute on opportunities for budget optimization and efficiency.

Engineering 109

Engineering Paid Search CPA CPM 109

Hootsuite

JUNE 11, 2020

In this article we’ll take a look at your ad format options, run through how to set up a video ad campaign, list up-to-date ad specs, and leave you inspired with best practices from proven performers. Note that with non-skippable ads, advertisers pay per impression, at CPM (i.e., Create your campaign. When should you do this?

YouTube 145

YouTube Marketing Campaign Guidelines 145

Keyhole.co

MARCH 18, 2023

It offers a range of features, from automating business outreaches to detailed analytics and optimizing & scheduling campaigns. The best part about it is that you can customize your lead generation & nurturing campaigns to meet specific goals. LinkedIn’s pricing model is based on the CPC and CPM.

LinkedIn 52

LinkedIn CPM CPC Hashtag 52

Keyhole.co

MARCH 18, 2023

It offers a range of features, from automating business outreaches to detailed analytics and optimizing & scheduling campaigns. The best part about it is that you can customize your lead generation & nurturing campaigns to meet specific goals. LinkedIn’s pricing model is based on the CPC and CPM.

LinkedIn 52

LinkedIn CPM CPC Hashtag 52

Jon Loomer

MARCH 31, 2016

The truth is that the paid results Facebook reports only make up a part of the story. Once a person clicks on the “Advanced” image, for example, they immediately fall into a 30-day campaign. That campaign starts with a video that will be shown to them for the first three days, welcoming them.

Engagement 119

Engagement Facebook Organization Report 119

Oktopost

SEPTEMBER 4, 2020

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. LinkedIn, by their own reporting , has 706 million. When you want to get your name out there in a big way, Facebook gives you a better reach for your dollar with its considerably lower CPM. billion users.

B2B 150

B2B LinkedIn Facebook Statistics 150

Sprout Social

FEBRUARY 22, 2024

While the right influencer endorsements are worth their weight in gold, brands have to be strategic with their influencer campaigns to get positive results. That means finding influencers with followers in your target audience and creating campaigns that feel natural and inspire conversions. What is an influencer analytics tool?

ROI 105

ROI Analytics Influencer Campaign 105

Jon Loomer

JUNE 26, 2023

The CPM (Cost Per 1,000 Impressions) can be under $1 for some countries and 30 times that or more in others. The ultimate CPM, of course, will depend on many factors. I ran reports, and I have paying customers in about 100 countries. Then, we’ll cover some solutions to counter these problems. You need a general idea.

CPM 172

CPM Cost Groups Groups 172

Jon Loomer

JANUARY 19, 2017

Managing and monitoring Facebook advertising campaigns is a lot of manual work. Those with more clients, budgets, and campaigns are buried in this manual work. You can’t just start a campaign and let it roll. CPM (Cost per 1,000 impressions). Your options are… Turn off campaigns. Send notification only.

CPC 60

CPC Facebook CPM Cost 60

Hootsuite

JUNE 7, 2022

That’s where an Instagram campaign comes in. Instagram marketing campaigns can help you achieve a specific objective over a fixed period. In a campaign, all your content is aligned and focused on one particular target. If your Instagram strategy is a slow and steady marathon, campaigns are like sprints.

Campaign 145

Campaign Instagram HootSuite UGC 145

Twist Image

FEBRUARY 28, 2011

Yesterday, AdWeek reported that outgoing Google CEO, Eric Schmidt presented a keynote address at the Interactive Advertising Bureau 's annual leadership meeting in California. It's still too complicated to get a campaign up. It's happening faster than all of our predictions. It's just too hard. It's really a problem." advertising.

Advertising 109

Advertising CPM Advertising network Training 109

Ignite Social Media

MAY 9, 2017

If your aim is driving impressions, pay close attention to your CPM. Our best source of benchmarking data has proven to be eMarketer , which releases industry and channel benchmark reports every so often. Engagement rates and click-through rates aren’t the only way to analyze your content’s performance. Driving engagements?

Nielsen 120

Nielsen Content Comparison CPM 120

Jon Loomer

JANUARY 5, 2022

Let me walk through how this campaign was set up, my expectations, and what actually happened during those first 30 days. I created a campaign using the Reach objective. I would eventually remove in-article placements since I was getting reports of people seeing my ads multiple times there. The CPM was an insanely low $.56.

CPM 209

CPM Facebook Campaign Cost 209