New report resurrects AVE measurement for influencer campaigns

Sherrilynne Starkie

That’s why I was surprised to see the concept resurrected in a recent report from InfluencerDB , an influencer marketing software company, which uses Earned Media Value (EMV), the cash value of attention a brand gets on social media. Getting meaningful influencer campaign measurement.

How to Create Social Media Reports your Clients will Love

Socialmedia.biz

Client reporting is critical for any social media manager. Above all, it helps your clients track each campaign’s progress and understand how you improved their social media presence so far. Now, at first glance, creating a social media report may seem like a walk in the park.

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Google Analytics Unveils a Set of Social Reports

Mindjumpers

Therefore, Google has recently released a new set of Social Reports within Google Analytics. The new Social Reports will be available from a new “social” tab, when you log in to Google Analytics. This is also an effective way of analyzing the effectiveness of your campaigns.

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Finally! Facebook Ads Reporting That Won’t Drive You Batty

agora pulse

Then you’ll need to find a way to do reporting and keep your sanity. If you run Facebook Ads, you must get a handle on reporting. But if you can’t make sense of Facebook Ads reports or if you don’t check metrics regularly, you can easily waste time, money, and resources.

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How Campaign Budget Optimization (CBO) is Performing Around The World

Jon Loomer

Back in January, Jon wrote about Campaign Budget Optimization (CBO) and how it would become the default in September 2019. Some claim they are “crushing it on CBO” while others tried CBO once, their campaigns totally tanked, and so they’ve never tried it again.

What to Put In Your Social Media Reports

agora pulse

In this post, I’ll break down some important metrics to include in your social media reports. Keeping track of your followers can give you a heads up regarding whether or not your social media strategy is working, so be sure to include these data points in your social media reports.

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Digital Marketing Insight Reports: What They Are, and How to Use Them to Fuel Your Marketing Efforts

Meltwater

The best way to enable your marketing team to outperform is to create a line of sight across your department, that informs content and campaign strategy. Monthly reports combining search… Read More >>>.

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Top Social Media Campaigns in 2013

The Realtime Report

What were the best social media campaigns in 2013? Here are the top campaigns we published (based on traffic) this past year – and then one more for good luck. YouTube video from this campaign saw millions of views and Durango sales went up 59% in October.

How Political Ads May Impact Paid Social Campaigns

Ignite Social Media

million, nearly triple the last presidential election , political ads may impact paid campaigns on social (source: eMarketer, January 2020). To prepare for the political season, here’s what you need to know about how political ads will impact paid social campaigns.

How to create, manage and report on social media campaigns in Sprout

Sprout Social

Social media campaigns are focused and coordinated efforts that generate measurable results across social media platforms. Campaigns are a chance to switch things up, reach your audience in a new way, create memorable content and make a real impact on top-line business goals.

Top 10 Social Media Reporting Tools

Oktopost

Luckily, for those struggling with this, a good social media reporting strategy can help you make sense of all this. Social reporting in your social media marketing strategy. Social media reporting helps solve two problems. Top 10 social media reporting tools.

The State of Instagram Influencer Marketing (+ Free Report)

Later

Influencer marketing is set to become an $8 billion dollar industry in 2020 — so it’s the perfect time to release The State of Instagram Influencer Marketing Report ! . Instagram Influencer Marketing Report Trend #1: Posts to the Grid are Less Frequent .

4 Things to Consider When Planning a Holiday Social Campaign

Ignite Social Media

While we’re still a few weeks out from full-on holiday cheer in every storefront, the time to plan your holiday social campaign is now. If you ran some sort of holiday campaign in 2018, dig up the recap report to see what worked and what could be optimized.

How to Create a Basic Evergreen Facebook Ad Campaign

Jon Loomer

They’ll run a campaign that works great for a while, but then it suddenly stops working. The evergreen Facebook ad campaign is a technique that can help. The test campaign consisted of a series of eight ads over a period of 32 days. Campaign Goal (usually a purchase).

5 Reasons Why Nonprofit Crowdfunding Campaigns Fail

SocialFish

——— The majority of all crowdfunding campaigns fail to reach their monetary goals. Crowdfunding campaigns that hit their goals start with a comprehensive plan. What are the most common reasons for why a campaign is unable to meet its goal?

2014 World Cup: Social Media Campaign Round-Up

The Realtime Report

The 2014 World Cup was host to countless ad campaigns, and record breaking social media statistics. Adidas’ all in or nothing campaign truly captured the intense emotions of the tournament, and racked up 917,000 mentions on Twitter with #allin or nothing. Adidas reported 5.8

How to Measure the ROI of Your Digital Marketing Campaigns

Social Media Today

Here are some tips to help track and report on the true return on your ad investment Having trouble demonstrating the true benefits of your digital marketing efforts?

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3 Hidden Resources for Your #GivingTuesday Campaign

SocialFish

A 24-hour giving campaign may seem like a lot of extra work on top of what you’re already doing for holiday or seasonal fundraising, especially when you’re working with a small budget and small staff. Call for submissions of personal stories relevant to your #GivingTuesday campaign.

Facebook Publishes New Data on the Effectiveness of Combining News Feed and Stories for Ad Campaigns

Social Media Today

Facebook has published a new report which looks at the benefits of adding Stories placement to your Facebook News Feed ad campaigns

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Facebook Campaign Goals: What You Need to Know

Jon Loomer

You might have noticed an update while creating your ads recently: Facebook Campaign Goals. Let’s take a closer look at what Facebook Campaign Goals are and how you might use them… The Purpose of Facebook Campaign Goals. That’s the purpose of Campaign Goals.

Facebook Post Reach: Post-Level Reporting

Jon Loomer

I’ve written previously on Reporting on Facebook Reach , particularly at the Page Level. Another opportunity is to dive more deeply into Reach reporting at the Post Level. Why You Need to Report on Facebook Post Reach. Accessing the Data: Post-Level Reporting.

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All the Ways to Run a UGC Social Media Campaign

Ignite Social Media

According to a report by BazaarVoice , shoppers that interact with UGC are 97% more likely to convert than customers who do not. To get started, there are a variety of ways to run a UGC social media campaign for your brand. Do you have plans to run a UGC campaign this year?

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3 Hidden Resources for Your #GivingTuesday Campaign

SocialFish

A 24-hour giving campaign may seem like a lot of extra work on top of what you’re already doing for holiday or seasonal fundraising, especially when you’re working with a small budget and small staff. Call for submissions of personal stories relevant to your #GivingTuesday campaign.

Influence your PR campaign with Influencer Marketing

Waxing UnLyrical

81% of professionals who have launched at least one influencer campaign found influencer engagement to be effective. A 2014 Influencer Marketing status report states that the challenges in influencer marketing include: Identifying relevant influencers for a brand and campaign (61%).

Washington Redskins’ Media Coverage Report Fails to Use PR Standards

Waxing UnLyrical

Having common language and measurement approaches is crucial for organizations and professionals, particularly those that use a combination of public relations agencies, media monitoring services and in-house media teams to measure campaigns across brands, units and countries.

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5 Black Friday Social Media Campaigns and Tactics to Learn From

Ignite Social Media

Black Friday and its online bestie Cyber Monday are a great time of year for brands to implement a social campaign to support traditional marketing efforts. Also known as the anti-campaign, this approach especially appeals to brands with more cult-like followings.

The 11 Best Social Media Campaign Builders and Ad Monitoring Tools

Webbiquity SMM

Social media campaigns, on the other hand, are short (and defined) term bursts of activity and advertising relating to a specific promotion, event, contest, report, or other call to action. Social Media Campaign Builders. Reports can be white-labeled.

3 Benefits of ERP Real-time Reporting

The Realtime Report

3 Benefits of ERP Real-time Reporting. This provides the central ERP database with a consistent flow of accurate information that can be used for informed decision making, more accurate reporting, and help make business plans that stretch years into the future.

Facebook Page Reach: Page-Level Reporting

Jon Loomer

Facebook Reach is one of the metrics you hear about a lot when it comes to Facebook reporting. When we report on Facebook Reach, there are two main classifications to remember – Facebook Page Reach and Facebook Post Reach. Reporting on Impressions. Reporting on Frequency.

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5 Ways You Aren’t Using Facebook Ad Reports

Jon Loomer

There was a time when Facebook ad reports were a secret among the most knowledgable advertisers. But since Facebook redesigned Ads Manager, the ad reports are now front and center. If you’re like me, you’re constantly running multiple campaigns of varying objectives.

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How to Impress Your Clients with Proper Social Media Reports

Oktopost

Here’s where social media reports come in. B2B marketers who give their clients detailed reports that clarify how specific marketing tactics contribute to business growth will inspire ever-growing trust, solidifying their credibility as proven experts. Reporting by Social Media Channel.

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How to Build a Monthly Social Media Report (+ Free Templates!)

Later

Building a monthly social media report is the best way to keep track of your growth and improve your social strategy! In this blog post, we’ll take you step-by-step through building your own social media report, with real examples. Example of Later’s social media report.

3 Crazy Account-Based Marketing Campaigns That Actually Worked

Convince & Convert

As marketing technology has improved over the last few years, marketers have fallen back on uninspired tactics like formulaic outbound emails and lackluster drip campaigns. Last year, Econsultancy reported that only 22 percent of companies were satisfied with their conversion rates.

Full Case Study Report from GiveToTheMax Day

SocialFish

Well the Case Foundation, one of the event partners, has just released a full report on the giving day: “Giving contests are becoming an increasingly common tool for cities and regions to increase donations to nonprofits. Download the full report here [PDF].

10 Free Facebook Marketing Tools for your Social Media Campaigns

OnlineRockersHub Marketing Blog

With the growing popularity of Facebook marketing’s effective results, today, every brand needs to get more from their Facebook marketing campaign. It brings the complete insights of two billion users of Facebook and improves your Facebook campaign with its impressive features.

Social Media Marketing: Burberry Launches New Campaign on 10 Social Platforms

The Realtime Report

The digital campaign is reaching beyond Burberry’s website to Facebook , Twitter , Google+ , YouTube , Instagram , Pinterest , and four Chinese social sites: Sina Weibo (a Twitter-like microblogging site), Douban (content site), Youku (video) and Kaixin001 (social).

How Social Media Campaigns Affect Brand Advocates

Firebelly

Social media campaigns have both immediate and lingering effects on your brand’s bottom line. A recent report by eMarketer revealed that there was an immediate boost to brand advocates’ likelihood to purchase products after being exposed to them in a social media campaign.

Social Media Report - Tyre Brands in India

Unmetric

CEAT Tyres published the most (4) in its CEAT Mobile App campaign. If you liked these charts, let me tell you that you can get a whole report in just one click. social media brands Social Media Analytics social media report tires

How Pepsi Removed Language Barriers From Its Global Campaign

Convince & Convert

In order to remove language barriers from its new global campaign, Pepsi is taking a creative approach by enlisting the emoji to encourage consumers to spark emotive, unexpected conversations around the world. Another important element of this campaign is the content hub and spoke model.

Nonprofit Email Open Rates Nearly 30% In March 2020: Report

Forbes Social Media

As the coronavirus pandemic strengthened its stranglehold on the live events space in March and April, nonprofits relied more heavily on email to communicate with supporters, according to a new benchmark report from Campaign Monitor.

How Data Can Inform Your Marketing Campaigns: The Lion King Case Study

Meltwater

The global data collected and reported above were obtained within Nov 2018 and Jul 2019 through Meltwater’s Media Intelligence tool.Movie remakes are always a tricky business.

Bring Clarity to Your Marketing with the Campaign ID

Cody Ward

It turns out to be fairly true due to the fact that many people don’t or don’t know how to set up their campaigns efficiently. One idea is leveraging the power of the Campaign ID. By Campaign ID, I’m talking about the “Lead Source” or where the customer, account, or prospect came from. If you have multiple touch points, it may be advantageous to track multiple Campaign IDs or create rules such as first/last Campaign ID attached to that lead wins.

5 Great Hashtag Campaigns From The Hospitality Industry

Talkwalker SM

Why should you bother creating your own hashtag campaign ? Here are 5 great examples of hashtag campaigns from the hospitality industry that will inspire your social media strategy.