New report resurrects AVE measurement for influencer campaigns

Sherrilynne Starkie

That’s why I was surprised to see the concept resurrected in a recent report from InfluencerDB , an influencer marketing software company, which uses Earned Media Value (EMV), the cash value of attention a brand gets on social media. Getting meaningful influencer campaign measurement.

Google Analytics Unveils a Set of Social Reports

Mindjumpers

Therefore, Google has recently released a new set of Social Reports within Google Analytics. The new Social Reports will be available from a new “social” tab, when you log in to Google Analytics. This is also an effective way of analyzing the effectiveness of your campaigns.

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How Campaign Budget Optimization (CBO) is Performing Around The World

Jon Loomer

Back in January, Jon wrote about Campaign Budget Optimization (CBO) and how it would become the default in September 2019. Some claim they are “crushing it on CBO” while others tried CBO once, their campaigns totally tanked, and so they’ve never tried it again.

How to Plan a Pride Campaign on Social Media

Later

For brands, it’s a chance to celebrate, show support and raise awareness of LGBTQIA+ rights on social media, but a successful Pride campaign is more than just adding a rainbow to your logo. Tips for Planning & Running a Successful Pride Campaign on Social Media.

5 Creative UGC Marketing Campaigns to Inspire Your Business

Later

Running a UGC marketing campaign can be an incredible way to attract new followers, make sales, and convert your existing audience into customers! Wondering how you can leverage UGC for your next marketing campaign on social? UGC Marketing Campaign #1: Promote Your Next Product Launch.

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What to Put In Your Social Media Reports

agora pulse

In this post, I’ll break down some important metrics to include in your social media reports. Keeping track of your followers can give you a heads up regarding whether or not your social media strategy is working, so be sure to include these data points in your social media reports.

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Auto Brands Comparison Report

Unmetric

Content, Campaigns, and Strategy. We’ve looked at a few campaigns and best practices. The campaign brought in 20% of all the Likes the page’s content got in the year. Takeaway - Test multiple hashtags for a campaign. Kia brought back their hamsters for the Soul campaign.

4 Things to Consider When Planning a Holiday Social Campaign

Ignite Social Media

While we’re still a few weeks out from full-on holiday cheer in every storefront, the time to plan your holiday social campaign is now. If you ran some sort of holiday campaign in 2018, dig up the recap report to see what worked and what could be optimized.

The 11 Best Social Media Campaign Builders and Ad Monitoring Tools

Webbiquity SMM

Social media campaigns, on the other hand, are short (and defined) term bursts of activity and advertising relating to a specific promotion, event, contest, report, or other call to action. Social Media Campaign Builders. Reports can be white-labeled.

Facebook Apologizes for Inaccurate Reporting | Social You Should Know

Ignite Social Media

The first presidential election makes real-time history, while Facebook tries to make up for inaccurate reports, all in this week’s Social You Should Know. This metric is one of many our partners use to assess their video campaigns.”

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Top Social Media Campaigns in 2013

The Realtime Report

What were the best social media campaigns in 2013? Here are the top campaigns we published (based on traffic) this past year – and then one more for good luck. YouTube video from this campaign saw millions of views and Durango sales went up 59% in October.

Companies Are Data-Rich and Insight-Poor [Report]

Mindjumpers

The report Data-Rich and Insight-Poor Marketers Planning to Turn Information Into Intelligence in 2013 Survey Report by Infogroup Targeting Solutions and Yesmail Interactive states that consumers are overwhelmed by the amounts of messages.

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3 Hidden Resources for Your #GivingTuesday Campaign

SocialFish

A 24-hour giving campaign may seem like a lot of extra work on top of what you’re already doing for holiday or seasonal fundraising, especially when you’re working with a small budget and small staff. Call for submissions of personal stories relevant to your #GivingTuesday campaign.

The Individual Donor Benchmark Report is Out!

SocialFish

Third Space Studio in collaboration with BC/DC Ideas, has released the third annual Individual Donor Benchmark Report , the results of a nationwide survey collecting fundraising data for small and medium nonprofits. The post The Individual Donor Benchmark Report is Out!

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How to Measure the ROI of Your Digital Marketing Campaigns

Social Media Today

Here are some tips to help track and report on the true return on your ad investment Having trouble demonstrating the true benefits of your digital marketing efforts?

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5 Reasons Why Nonprofit Crowdfunding Campaigns Fail

SocialFish

——— The majority of all crowdfunding campaigns fail to reach their monetary goals. Crowdfunding campaigns that hit their goals start with a comprehensive plan. What are the most common reasons for why a campaign is unable to meet its goal?

Social Media Report - Tyre Brands in India

Unmetric

CEAT Tyres published the most (4) in its CEAT Mobile App campaign. If you liked these charts, let me tell you that you can get a whole report in just one click. social media brands Social Media Analytics social media report tires

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2014 World Cup: Social Media Campaign Round-Up

The Realtime Report

The 2014 World Cup was host to countless ad campaigns, and record breaking social media statistics. Adidas’ all in or nothing campaign truly captured the intense emotions of the tournament, and racked up 917,000 mentions on Twitter with #allin or nothing. Adidas reported 5.8

How to Create a Basic Evergreen Facebook Ad Campaign

Jon Loomer

They’ll run a campaign that works great for a while, but then it suddenly stops working. The evergreen Facebook ad campaign is a technique that can help. The test campaign consisted of a series of eight ads over a period of 32 days. Campaign Goal (usually a purchase).

Facebook Campaign Goals: What You Need to Know

Jon Loomer

You might have noticed an update while creating your ads recently: Facebook Campaign Goals. Let’s take a closer look at what Facebook Campaign Goals are and how you might use them… The Purpose of Facebook Campaign Goals. That’s the purpose of Campaign Goals.

Influence your PR campaign with Influencer Marketing

Waxing UnLyrical

81% of professionals who have launched at least one influencer campaign found influencer engagement to be effective. A 2014 Influencer Marketing status report states that the challenges in influencer marketing include: Identifying relevant influencers for a brand and campaign (61%).

All the Ways to Run a UGC Social Media Campaign

Ignite Social Media

According to a report by BazaarVoice , shoppers that interact with UGC are 97% more likely to convert than customers who do not. To get started, there are a variety of ways to run a UGC social media campaign for your brand. Do you have plans to run a UGC campaign this year?

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3 Hidden Resources for Your #GivingTuesday Campaign

SocialFish

A 24-hour giving campaign may seem like a lot of extra work on top of what you’re already doing for holiday or seasonal fundraising, especially when you’re working with a small budget and small staff. Call for submissions of personal stories relevant to your #GivingTuesday campaign.

Facebook Post Reach: Post-Level Reporting

Jon Loomer

I’ve written previously on Reporting on Facebook Reach , particularly at the Page Level. Another opportunity is to dive more deeply into Reach reporting at the Post Level. Why You Need to Report on Facebook Post Reach. Accessing the Data: Post-Level Reporting.

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3 Benefits of ERP Real-time Reporting

The Realtime Report

3 Benefits of ERP Real-time Reporting. This provides the central ERP database with a consistent flow of accurate information that can be used for informed decision making, more accurate reporting, and help make business plans that stretch years into the future.

Google Analytics Social Reports Provide Huge Metrics Edge

Convince & Convert

I recently waved Goodbye PostRank, Hello Google Social Reports at SmallBizTrends, breaking out five new reports designed to help you keep track of valuable social media insights. Thankfully, with the new Social reports from Google, we glean a lot more insights.

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Social Media Report Card - Cigna

Unmetric

This was the campaign that roped in TV personalities. There were a lot of tweets from the celebrities themselves, spreading word about the campaign as well as enthusiastic responses from fans. They added over 1,387 new Fans during the period studied in this report.

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Washington Redskins’ Media Coverage Report Fails to Use PR Standards

Waxing UnLyrical

Having common language and measurement approaches is crucial for organizations and professionals, particularly those that use a combination of public relations agencies, media monitoring services and in-house media teams to measure campaigns across brands, units and countries.

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Social Media Loves Valentine’s Day: 2014 Campaigns

The Realtime Report

Love it or hate it, Valentine’s Day is a great opportunity for social marketers to create a holiday-themed campaign. According to AdWeek , the campaign ”takes aim at singles going out on the town and looking for romance.”

5 Black Friday Social Media Campaigns and Tactics to Learn From

Ignite Social Media

Black Friday and its online bestie Cyber Monday are a great time of year for brands to implement a social campaign to support traditional marketing efforts. Also known as the anti-campaign, this approach especially appeals to brands with more cult-like followings.

How to Build a Monthly Social Media Report (+ Free Templates!)

Later

Building a monthly social media report is the best way to keep track of your growth and improve your social strategy! In this blog post, we’ll take you step-by-step through building your own social media report, with real examples. Example of Later’s social media report.

How Data Can Inform Your Marketing Campaigns: The Lion King Case Study

Meltwater

The global data collected and reported above were obtained within Nov 2018 and Jul 2019 through Meltwater’s Media Intelligence tool.Movie remakes are always a tricky business.

Twitter Details Rise of 'Purpose-Driven' Marketing in Super Bowl Campaigns [Infographic]

Social Media Today

Twitter has reported that an increasing number of brands utilized 'purpose-driven' messaging in their 2019 Super Bowl campaigns

Facebook Page Reach: Page-Level Reporting

Jon Loomer

Facebook Reach is one of the metrics you hear about a lot when it comes to Facebook reporting. When we report on Facebook Reach, there are two main classifications to remember – Facebook Page Reach and Facebook Post Reach. Reporting on Impressions. Reporting on Frequency.

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Social Media Bots Are Lighting Up Vaping Marketing Campaigns

Forbes Social Media

One recent example: A report this week suggests bots are responsible for campaigns related to e-cigarettes, including crafting the posts themselves, increasing the likes and follows, and inflating audience engagement so that it looks like there is more interest

Essential SEO Strategies to Get Organic Ranking from Your SEO Campaigns

Social Media Marketing

If you implement these tricks well, then your SEO campaign can prosper. Your organic SEO campaign must guarantee a positive visitor experience. Improve Technical Optimisation If you ignore the technical aspects, then your SEO campaign may not yield positive results.

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5 Ways You Aren’t Using Facebook Ad Reports

Jon Loomer

There was a time when Facebook ad reports were a secret among the most knowledgable advertisers. But since Facebook redesigned Ads Manager, the ad reports are now front and center. If you’re like me, you’re constantly running multiple campaigns of varying objectives.

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3 Crazy Account-Based Marketing Campaigns That Actually Worked

Convince & Convert

As marketing technology has improved over the last few years, marketers have fallen back on uninspired tactics like formulaic outbound emails and lackluster drip campaigns. Last year, Econsultancy reported that only 22 percent of companies were satisfied with their conversion rates.

Full Case Study Report from GiveToTheMax Day

SocialFish

Well the Case Foundation, one of the event partners, has just released a full report on the giving day: “Giving contests are becoming an increasingly common tool for cities and regions to increase donations to nonprofits. Download the full report here [PDF].

How To Create a Cross Channel Social Media Report

Unmetric

Less than 24 hours ago, we launched a cross-channel social media reporting capability. This means Unmetric clients can download a detailed comparison report for as many social profiles for any time period. Here is how you download a report from the Unmetric Analyze Platform.

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