Sherrilynne Starkie
AUGUST 15, 2018
The report explains: “Earned Media Value is the equivalent cost of advertising that would garner the same amount of exposure as postings mentioning a brand campaign, based on followers and a US$5 CPM (cost-per-mille).”. Click To Tweet The report doesn’t give a rationale for the $5 CPM. So where’s the influence?
Ignite Social Media
APRIL 23, 2020
million, nearly triple the last presidential election , political ads may impact paid campaigns on social (source: eMarketer, January 2020). To prepare for the political season, here’s what you need to know about how political ads will impact paid social campaigns. Political Ads May Impact Paid Social Campaigns by Driving Costs Higher.
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Jon Loomer
OCTOBER 10, 2022
And if you get increased engagement, that often leads to lower CPM costs in ad spend. Finally, you have to check at least Facebook Feed. Both Facebook and Instagram Feeds use a 4:5 aspect ratio. I’d keep everything else in feeds unchecked. I’m using a Reach campaign with a 3:1 frequency cap.
Jon Loomer
JANUARY 20, 2020
Last week, Charlie told you about how to use the Reach objective for Facebook remarketing campaigns. It’s the engine behind my Evergreen Campaign approach. My Reach Campaign: Concept. Create a campaign using the Reach objective. My Reach Campaign: Set-up. At the campaign level, select the Reach objective.
Jon Loomer
MARCH 8, 2023
For the first test, I created a campaign that compared the results generated by three different ad sets, each optimized differently: Link Clicks Landing Page Views Quality Visitor Custom Event ( I wrote about how I created this event here ) The targeting for each was completely broad, using only countries (US, UK, Canada, and Australia).
agora pulse
NOVEMBER 4, 2020
They can be highly effective for well-structured campaigns that align with their userbase. Ads in feeds. The second ad type will appear in feeds. The flexibility is great here, though the obvious advantage goes to the in-feed posts, which Redditers are practically guaranteed to see while browsing. If you bid $0.75
Jon Loomer
JANUARY 28, 2016
I’ve written before about how I’ll run Facebook campaigns that mimic an email funnel. The email campaign by itself may have done fine. The Facebook campaign by itself may have done fine. By doing so, you may be added to my Facebook campaign!]. My Email Campaign. Why not just send the email?”
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