Buffer Social

SEPTEMBER 4, 2018

After years of trying to sell brands on the Facebook news feed, they’re changing their pitch to Instagram, Stories, and Messenger engagement. Essentially, after years of trying to sell brands on the Facebook news feed , they’re changing the pitch to Instagram. Well, they are according to a really interesting article from Digiday.

YouTube 71

YouTube Instagram Video Facebook 71

Buffer Social

JANUARY 11, 2017

But fear not, once you get below the surface Ads Manager is an amazing tool, offering everything you need to optimize your ads and deliver successful campaigns. Chapter 3 : Facebook Ads Reporting : How to find specific campaigns, ad sets, or ads and the relevant data for your reporting. For campaigns, you can.

Facebook 40

Facebook How To Advertising Overview 40

Jon Loomer

FEBRUARY 27, 2023

If you set up a Traffic campaign, there are two primary ways that you can optimize: Link Clicks or Landing Page Views. The Split Test I created a campaign with three ad sets that were identical in every way except for one thing: Optimization. Once the campaign was started, I went into Experiments to set up a new test.

CPM 190

CPM CPC Eventful Cost 190

Buffer Social

JANUARY 10, 2017

While the benchmarks will not tell you precisely how much your Facebook ad campaign will cost, they might be great reference points for your consideration. I’d recommend experimenting with various audiences in order to find one that works best for your Facebook Ads campaigns. 5 for a click). Black Friday. Cyber Monday.

Cost 40

Cost Advertising Price Facebook 40

Little Web Giants

NOVEMBER 4, 2014

A page can be leveraged by a business to communicate with and listen to its customer base as well as to promote interesting content or campaigns. These apps interact with the Graph API , which feeds data to and reads data from Facebook’s social graph. Campaign Level. Mobile Device User. Monthly Active Users.

Social Media 47

Social Media Facebook Marketing CPC 47

Buffer Social

FEBRUARY 19, 2019

While we know that square video (1:1) results in 30-35 percent more video views and an 80-100 percent increase in engagement compared to landscape video (16:9), we wanted to know how vertical video stacks up on Instagram and Facebook (both within the News Feed and Stories). The vertical video and mobile hypothesis. Let’s do this!

CPC 111

CPC Video Cost Instagram 111

Hootsuite

MAY 17, 2023

Not every campaign needs to be a potential Oscar nominee, okay? Two recent changes are especially powerful for video ads: Making in-feed videos play automatically and the new video views objective. Then, consider mobile behavior. For example, 85% of mobile users watch videos with the sound off. What should you track?

Real Estate 103

Real Estate Examples HootSuite Facebook 103

Little Web Giants

NOVEMBER 4, 2014

A page can be leveraged by a business to communicate with and listen to its customer base as well as to promote interesting content or campaigns. These apps interact with the Graph API , which feeds data to and reads data from Facebook’s social graph. Campaign Level. Mobile Device User. Monthly Active Users.

Social Media 28

Social Media Facebook Marketing CPM 28

Buffer Social

FEBRUARY 19, 2019

While we know that square video (1:1) results in 30-35 percent more video views and an 80-100 percent increase in engagement compared to landscape video (16:9), we wanted to know how vertical video stacks up on Instagram and Facebook (both within the News Feed and Stories). The vertical video and mobile hypothesis. Let’s do this!

CPC 85

CPC Video Cost Instagram 85

Buffer Social

MARCH 22, 2017

But one stat really stood out to us: Square video (1:1) takes up 78% more real estate in a person’s mobile newsfeed than does landscape video (16:9). And with mobile content consumption on a dramatic rise, this felt like something we had to get to the bottom of. Mobile content consumption is exponentially increasing.

Video 111

Video CPM Real Estate Mobile 111

Ignite Social Media

SEPTEMBER 14, 2020

Plan content & paid media around key dates and for high impact channels Past holiday messages won’t resonate the same this year Video & Live video are getting priority in feeds If considering influencers, secure them now Things are still changing daily, so build flexibility into your plan. Holiday 2020: A New Landscape.

Social Media 161

Social Media Strategy Marketing Retail 161

Jon Loomer

MAY 20, 2015

Many advertisers are disappointed when they run campaigns that don’t yield the expected results. They assume that once they start the campaign, the money will roll in. Many advertisers ask me, “Why didn’t this campaign lead to conversions?” You could create the perfect campaign. Slang or no slang?

Cost 113

Cost Conversation Facebook Sample 113

ProBlogger

AUGUST 7, 2014

Both Jen and Jon shared similar insight to me about how to approach my campaigns which I’ll cover more later, but one thing they both said to me clearly was to spend the time getting to know the power editor , as that’s where the gold lives. Campaigns: Campaigns are the starting point of your advertisement.

Advertising 53

Advertising Facebook Campaign Newsletter 53

ProBlogger

AUGUST 7, 2014

Both Jen and Jon shared similar insight to me about how to approach my campaigns which I’ll cover more later, but one thing they both said to me clearly was to spend the time getting to know the power editor , as that’s where the gold lives. Campaigns: Campaigns are the starting point of your advertisement.

Advertising 52

Advertising Facebook Campaign Newsletter 52

Hootsuite

SEPTEMBER 9, 2020

This is an obvious choice for your first social ad campaigns. Facebook ads help you achieve one of three broad types of campaign objectives: Awareness: Build brand awareness or increase reach. This is a full-screen interactive or informational destination page within the Facebook mobile app. Source: Pew Research Center.

Advertising 145

Advertising Social Media HootSuite How To 145

Hootsuite

APRIL 8, 2021

If you’re using paid ads, conversion metrics also include cost per click and CPM. Link to your website, your latest blog post, a current campaign or a special Instagram landing page. That includes a color palette and an overall aesthetic that your fans will instantly recognize when they see it in their Instagram feeds.

Instagram 145

Instagram How To HootSuite Hashtag 145

Hootsuite

MARCH 2, 2020

TikTok calls itself the “destination for short-form mobile videos.” The video feed plays the minute the app opens, instantly sucking viewers in. Users can follow their favourite creators, but they don’t have to for the feed to be filled automatically with curated clips. Average cost per one thousand impressions (CPM) is $10.

Brands 145

Brands Meme Hashtag Remix 145