agora pulse

FEBRUARY 4, 2020

When you monitor the right metrics, you can keep your ad performance on track and optimize campaigns to achieve even better outcomes—both of which are bound to make your boss happy. Before you can start analyzing the results from your Facebook Ads campaigns, you’ll want to understand some of the most common metrics.

Report 152

Report CPM CPC Facebook 152

agora pulse

NOVEMBER 4, 2020

When you think of paid social, do you think of Reddit ads? Here’s a look at all the reasons why Reddit ads can be a secret ingredient in the social media manager’s mix. Let’s talk about paid social ads. They can be highly effective for well-structured campaigns that align with their userbase.

Reddit 115

Reddit CPC CPM Cost 115

agora pulse

MAY 29, 2018

You’re managing the social media networks for your organization and in your opinion, it’s going great. Social media has become increasingly data-driven which means that social media managers today must prove social ROI (return on investment) to their boss. Set Social Media KPIs With Your Boss.

ROI 108

ROI CPC eBook URL 108

agora pulse

MAY 29, 2018

You’re managing the social media networks for your organization and in your opinion, it’s going great. Social media has become increasingly data-driven which means that social media managers today must prove social ROI (return on investment) to their boss. Set Social Media KPIs With Your Boss.

ROI 108

ROI CPC eBook URL 108

Ignite Social Media

DECEMBER 14, 2018

When it comes to driving business value through social media, Facebook should have a spot reserved in your strategy. The social networking goliath has nearly 1.5 First, make sure you are tracking website conversions from social media. Align Your Metrics with Business Goals. Optimize Your Current Strategy.

Strategy 142

Strategy Facebook CPC How To 142

Ignite Social Media

SEPTEMBER 4, 2019

With initial 2020 marketing planning discussions in motion, it’s important to look at industry trends that may impact your social media marketing strategies and tactics. We believe social media marketers should be wary and keep a close eye on overall performance. More Focus on Multiple Placements & Automatic Buying.

Trends 146

Trends Facebook CPM CPC 146

Ignite Social Media

JUNE 3, 2021

It’s no secret that TikTok has become a powerhouse social media network, but for brands and marketers using the app for their businesses it’s important to understand what TikTok analytics are accessible, and more importantly, what each metric means. Cost-per-Click (CPC): The average amount of money you’ve spent on a click.

Analytics 154

Analytics Brands CPA Overview 154

Sherrilynne Starkie

DECEMBER 18, 2017

These tend to be lower in cost than CPC so work well with awareness objectives. According to AdEspresso, the average cost-per-click for Canadian advertisers is 20 cents. Another option is the CPM (cost per thousand impressions) payment type. 3D printing company, Makerbot, boosted sales leads by 30 per cent with industry-targeted lead ads.

Advertising 305

Advertising Facebook CPM CPC 305

Hootsuite

NOVEMBER 8, 2021

ROI, or return on investment, has become the holy grail of social media marketing. But while the quest for social marketing ROI is not a linear journey, it also needn’t be as convoluted and futile as the quest for the holy grail itself (at least not the Monty Python kind, ya know). These are also your social media metrics.

ROI 136

ROI Metrics HootSuite CPM 136

Harp Interactive

DECEMBER 18, 2009

Online retailers plan the holiday sale season months in advance; designing and executing special promotions and marketing campaigns to promote these sales events through various media channels. Businesses primarily rely on email, CPC & CPM campaigns besides traditional marketing.

Tips 290

Tips CPM CPC Retail 290

Hootsuite

MAY 24, 2022

of Americans over 18, which makes them a valuable addition to your social media ad strategy. Our goal for these campaigns was the same: we wanted to see how leveraging our top-performing content could help us reach a wider audience and grow our community. Here’s a breakdown of each campaign. Ad Campaign 1: Video Views.

HootSuite 97

HootSuite Campaign Metrics CPC 97

Sprout Social

APRIL 5, 2022

It lets you measure the results of your campaign and understand how well your investment is paying off. But it gives you a Facebook video view rate benchmark that you can use in your campaign measurement. It’s a useful metric for understanding how impactful your Stories are and how effectively they drive conversions.

Metrics 131

Metrics Video Brands Facebook 131

Keyhole.co

JANUARY 23, 2024

We don’t have​ to tell you that Facebook​ is still one​ of the most popular social media sites​ in the world. hours​ оn social media sites every day,​ so it’s​ a good idea​ to examine their demographics and interests​ so you can continue producing interesting, relevant posts. If not, you’re not alone!

Template 59

Template Templates Analytics Report 59

Keyhole.co

MAY 12, 2023

It can help you figure out which keywords to target in your ads to get the most clicks and conversions. Social media marketing Get more out of your social media campaigns to promote your brand. This is purely for monitoring what people are saying about your brand on social media.

Tools 52

Tools Strategy Marketing Analysis 52

Keyhole.co

MARCH 18, 2023

Even though many brands have generated leads successfully on LinkedIn, The World’s First Business School, ESCP Europe, left a mark when they not only swelled their lead conversion rate to 14% but also gained a whooping two million impressions from their ideal audience on LinkedIn.

LinkedIn 52

LinkedIn CPM CPC Hashtag 52

Keyhole.co

MARCH 18, 2023

Even though many brands have generated leads successfully on LinkedIn, The World’s First Business School, ESCP Europe, left a mark when they not only swelled their lead conversion rate to 14% but also gained a whooping two million impressions from their ideal audience on LinkedIn.

LinkedIn 52

LinkedIn CPM CPC Hashtag 52

Convince & Convert

MARCH 19, 2018

As organic reach dwindles, social media ads are becoming more and more appealing to marketers. In fact, social advertising budgets doubled from $16 billion in 2014 to $31 billion in 2016. The question is, how can you ensure your campaigns generate clicks and revenue? Hyper-Focused Audience Targeting.

CPM 148

CPM CPA ROI Campaign 148

Oktopost

SEPTEMBER 4, 2020

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. By the numbers , LinkedIn is supposedly the best social media platform for B2B lead generation. . There’s no mystery why B2B marketers keep flocking to it – it simply works.

B2B 150

B2B LinkedIn Facebook Statistics 150

agora pulse

APRIL 5, 2017

Under this tab, there are two sections: Spending Summary and All Campaigns. For example, this view shows his our conversions over time. By placing these graphs side by side, you can easily analyze the relationship between ad spend and conversions. All Campaigns. Next, let’s take a look at the campaign dashboard.

Adwords 133

Adwords Metrics CPC Campaign 133

Buzz Marketing for Technology

MAY 6, 2010

Imagine a world where B2B Marketers could target specific decision makers in specific companies using Social Media ads. Try $1.94 – he set up the ad to be CPC with a $10 cost per click and within a few days I was dialoging with him and setting up a time to talk. Think that sounds like the future years from now? Tweet This!

B2B 273

B2B Advertising CPC Marketing 273

Sprout Social

SEPTEMBER 17, 2019

For example, the top search results for “social media marketing” can give you an idea of what topics are performing well in the industry. In addition, you can use branded keywords to conduct social media searches and find out what people are saying about your brand. Social media marketing. The basics.

Research 103

Research SEO How To CPC 103

The Realtime Report

SEPTEMBER 3, 2020

Other methods include running a spam link campaign to bring on/cause a google penalty, or even hacking a website. Collectively across the US and UK, there are 1,640 searches made every month for ‘negative seo’ Likewise, the cost per click (CPC) is a staggering $7.73 Running a negative SEO campaign – 14%.

Study 184

Study Reputation Survey SEO 184

Little Web Giants

NOVEMBER 4, 2014

Recently I won the Biggest Social Geek competition generously hosted by Marin Software , the largest third-party aggregator of paid search spend globally. As a result, I am winning a trip to the SMX Social Media Marketing Conference. Facebook is a social network for individuals and businesses. Campaign Level.

Social Media 47

Social Media Facebook Marketing CPM 47

Sprout Social

OCTOBER 10, 2019

Whether you’re totally new to LinkedIn advertising or want to beef up your current marketing presence, these tips and strategies can help you craft an effective campaign. Navigate your way to the advertising platform, click the “Create new campaign” button, and choose “Sponsor Content.” Getting Started. Related Articles.

LinkedIn 96

LinkedIn How To Real Estate Advertising 96

Kikolani

MARCH 1, 2013

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com. 29 Blogging Business Survival Tips – Advice on revenue generation, networking, social media, time management, and building a business. The Resources Mashup.

Mashup 141

Mashup Resources Google Adsense 141

Ignite Social Media

FEBRUARY 11, 2021

The social media world is full of crazy terminology, and the terms keep adding up the more the industry evolves. Throughout this post we’ve outlined some of the most important social media definitions you need to arm yourself with to be dangerous. Social Media Definitions.

Social Media 171

Social Media CPC CPA Aggregator 171

Hootsuite

JUNE 7, 2022

That’s where an Instagram campaign comes in. Instagram marketing campaigns can help you achieve a specific objective over a fixed period. In a campaign, all your content is aligned and focused on one particular target. If your Instagram strategy is a slow and steady marathon, campaigns are like sprints.

Campaign 145

Campaign Instagram HootSuite UGC 145

Sprout Social

JULY 30, 2018

Pinterest, in a nutshell, is a social media network where users create boards and “pin” items of interest to their created boards. Pinterest users are unique from other social media platforms. You’re charged just like a regular cost-per-click (CPC) ad.

Advertising 84

Advertising Embedding CPC Types 84

Little Web Giants

NOVEMBER 4, 2014

Recently I won the Biggest Social Geek competition generously hosted by Marin Software , the largest third-party aggregator of paid search spend globally. As a result, I am winning a trip to the SMX Social Media Marketing Conference. Facebook is a social network for individuals and businesses. Campaign Level.

Social Media 28

Social Media Facebook Marketing CPM 28

Kikolani

MARCH 11, 2013

Followerwonk – Analyze your followers, discover deep insights about your social graph, target influences, search Twitter bios, connect with interesting people, and so much more. Search for conversations about your brand, your competitors or relevant industry terms to find fresh mentions and links. SEO Campaign Management.

SEO 167

SEO Tools Analysis CPC 167

Keyhole.co

OCTOBER 26, 2022

You’ve mastered the art of churning out social media content on a consistent basis. Your brands’ social media accounts are now all active with heightened engagement rates. But, are you using your social media accounts correctly? Is your business seeing any social media ROI ? Engagement 4.

Metrics 98

Metrics Social Media Tools Sentiment 98

Keyhole.co

JUNE 30, 2021

Let’s explore how proper data use can help you boost sales through social media in this article. Five ways social media data can take your strategy to the next level. Making your social media selling nowadays requires more effort than just boosting a successful post. Improve data quality.

Data 108

Data Social Media Strategy CPC 108

Hootsuite

MARCH 20, 2023

Did you know that running Facebook cost-per-click advertising campaigns opens up your business to reach a potential audience of 2.11 Lowering your Facebook cost-per-click (CPC) is one way to do that, so read on for tips on decreasing your CPC and understanding how to get the most out of your ad campaigns on Facebook.

Cost 74

Cost CPC Facebook Campaign 74

Hootsuite

AUGUST 17, 2020

Weighing the options between organic vs paid social media? Paid and organic social are different beasts best harnessed for different goals. But for a holistic approach that balances awareness with conversion, it pays off to know the pros and cons of each. What is organic social media? Read on to learn more.

Organization 145

Organization Social Media Strategy How To 145

Keyhole.co

MARCH 1, 2023

With that in mind, let’s explore how proper data use can help you boost sales through social media. Five ways social media data can take your strategy to the next level Unlike years past, driving revenue from social media now requires more than just boosting your top posts.

Data 52

Data Social Media Strategy CPC 52

Keyhole.co

APRIL 26, 2023

You’ve mastered the art of churning out social media content on a consistent basis. Your brands’ social media accounts are now all active with heightened engagement rates. But, are you using your social media accounts correctly? Is your business seeing any social media ROI ?

Metrics 52

Metrics Social Media Tools Sentiment 52

agora pulse

MARCH 24, 2020

Brush up on your social media terminology, and even learn some new lingo via our helpful social media glossary. New to the world of social media? This glossary can help you better understand all the different social media terms. And to be ironic when used in emails or offline conversations.).

Social Media 94

Social Media Social Media Management Meme Hashtag 94