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Nine Benefits of Using Social Proof in Marketing

Webbiquity SMM

There are countless examples of social proof online. For example, bias : we presume that a friend or even an online stranger will provide us with a more unbiased evaluation of a product or service than a salesperson employed by the vendor would. For example, buyers may choose a product with a 4.7 with only a handful.

comScore 299
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Does your brand take bloggers seriously?

Sherrilynne Starkie

This disconnect is a result of a lack of uniform metrics used to measure the success of influencer marketing campaigns. Number of likes, fans, friends and followers are some examples. Another problem is that brands primarily look to comScore/Nielsen ranking for identifying and selecting influencers.

Blogger 389
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The Ultimate Guide to Search Retargeting, Part 2

Techipedia: Tamar Weinberg

For example, say that you’re a company that sells affordable luxury vacation packages. By anonymously capturing the recent search behavior of over 300 million Facebook users, we allow advertisers to launch keyword-specific social advertising campaigns on Facebook that target purchase intent.

comScore 163
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The Use of Animation in Digital Marketing

Techipedia: Tamar Weinberg

comScore, Econsultancy, TechCrunch, and Mashable all keep tabs on these amazing web video statistics – it’s well worth seeking out some of these statistics and reports to see just how staggering the results really are. Let’s use Spotify as an example. And that’s just the tip of the statistical iceberg! Like this post?

Airlines 210
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You’re Doing Retargeting Wrong: Here’s How to Fix It

Convince & Convert

Image via ComScore. For one of our clients, we decided to run a test by splitting up our AdWords retargeting audiences in 1–30 day buckets and 31–360 day buckets (image and text ads in separate campaigns). Your campaigns would look like this: Audience 1 = 1–14 days. The only downside is that many people do it so wrong.

Adwords 60
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Social Media New Year’s Resolutions That You’ll Have Fun Achieving

agora pulse

Marketers are now using TikTok to amplify Instagram campaigns and vice versa. TikTok Example. ComScore predicts that in 2020, half of all online searches will be performed with voice search technology. TikTok “Challenges,” like Jimmy Fallon’s #SharpieChallenge, and the #TumbleweedChallenge, are super-popular on the platform.

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3 Banner Ad Best Practices Debunked

Convince & Convert

In the example above, you can see a banner for a tech company inviting you to subscribe to their newsletter. Rather, you should be more focused on the colors of your brand and logo and associate your ad’s colors with those, especially when you are running a retargeting campaign. It’s got a neat design and good coloring.